A short talk about the importance of aligning your company brand, internal culture, and the experience your customers receive.

1. Brand, Culture,
Experience.
Kat Hardisty
Discovery Lead, Optimal Workshop
kat@optimalworkshop.com

2. The promise we make

4. What we
actually
deliver

6. What’s truly
important

8. Brand
+
Experience
+
Culture

10. Mismatches lessen trust

12. How do we
ensure alignment?

14. Think.
Plan.

16. Every detail
matters

18. Design what we want to be.
Not just what we want
others to think.

20. kat@optimalworkshop.com