8 ReflectionsonNew Book ProductionWorkflowsfrom aStartupworking withTraditional Publishers.--hugh mcguire--pressbooks.com@...
~Prelude~
For every book,easily templated ebook & PDF output:ibooks kindle print (pdf)
AllPressBooks outputs:-- EPUB, MOBI, PDF, web --are based on:HTML+CSSthe styling technologies that drive the web.
PDF(for print)
EPUB(for Nook, iBooks, Kobo, etc)
AppleiBooks
Kobo
MOBI(for Kindle Fire, Kindle Paperwhite, Kindle eink)
KindleFire
KindlePaperwhite
WEB(for computers, smartphones, and tablets)
Tablets &Smartphones
8 ThoughtsonNew Book Production Workflowsfrom aStartupworking withTraditional Publishers.
1.Moving to a digital/XML workflow is ahuge cultural shift.
2.You need support from the whole org:- management- production- (editorial)
3.The primary driver is (and must be)economic.
4.There is no such thing as a free lunch.
“Businesses have to put resources into the things thatmatter.“For us the cultural shift was realizing that we no longercon...
5.You need to test on REAL projects.
6.Think of technology providers asPARTNERSnotVENDORS.
7.Make a real budget.Internal resources.External suppliers.
8.Give the people in your org testingout new things a real mandate.
9.Make your decisions based on whatis best for your business(which hinges on making yourreaders and authors happy)
“Moving to PressBooks is a matter of being able to puttime into the parts of the business that really matter.When you do t...
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows
Upcoming SlideShare
Loading in...5
×

8 Reflections on New Book Production Workflows

2,556

Published on

Reflections on new workflows from a publishing startup, working with Publishers.

Published in: Education, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,556
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
14
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

8 Reflections on New Book Production Workflows

  1. 1. 8 ReflectionsonNew Book ProductionWorkflowsfrom aStartupworking withTraditional Publishers.--hugh mcguire--pressbooks.com@hughmcguire
  2. 2. ~Prelude~
  3. 3. For every book,easily templated ebook & PDF output:ibooks kindle print (pdf)
  4. 4. AllPressBooks outputs:-- EPUB, MOBI, PDF, web --are based on:HTML+CSSthe styling technologies that drive the web.
  5. 5. PDF(for print)
  6. 6. EPUB(for Nook, iBooks, Kobo, etc)
  7. 7. AppleiBooks
  8. 8. Kobo
  9. 9. MOBI(for Kindle Fire, Kindle Paperwhite, Kindle eink)
  10. 10. KindleFire
  11. 11. KindlePaperwhite
  12. 12. WEB(for computers, smartphones, and tablets)
  13. 13. Tablets &Smartphones
  14. 14. 8 ThoughtsonNew Book Production Workflowsfrom aStartupworking withTraditional Publishers.
  15. 15. 1.Moving to a digital/XML workflow is ahuge cultural shift.
  16. 16. 2.You need support from the whole org:- management- production- (editorial)
  17. 17. 3.The primary driver is (and must be)economic.
  18. 18. 4.There is no such thing as a free lunch.
  19. 19. “Businesses have to put resources into the things thatmatter.“For us the cultural shift was realizing that we no longercontrol many aspects of [book] presentation. PressBooksdoesn’t control them either. The consumer does. Theconsumer chooses font, size, format, device – almosteverything. This includes print output.“You can take that as a loss, or you can take it as a chanceto get back to putting more resources into what reallymatters – creating outstanding content that is deeplymeaningful and important to your audience.”Will Bergkamp,Publisher & General Manager,Fortress Press
  20. 20. 5.You need to test on REAL projects.
  21. 21. 6.Think of technology providers asPARTNERSnotVENDORS.
  22. 22. 7.Make a real budget.Internal resources.External suppliers.
  23. 23. 8.Give the people in your org testingout new things a real mandate.
  24. 24. 9.Make your decisions based on whatis best for your business(which hinges on making yourreaders and authors happy)
  25. 25. “Moving to PressBooks is a matter of being able to puttime into the parts of the business that really matter.When you do the math and calculate how much time anaverage publishing person (editor, etc) puts into thinkingand making decisions about things that add no concretevalue to the business it is shocking.“A tool like PressBooks, that efficiently and consistentlyoutputs the files you need when you need them takes amajor part of that waste off the table and allows it to berefocused on the things that really matter.”Will Bergkamp,Publisher & General Manager,Fortress Press
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×