“Businesses have to put resources into the things thatmatter.“For us the cultural shift was realizing that we no longercontrol many aspects of [book] presentation. PressBooksdoesn’t control them either. The consumer does. Theconsumer chooses font, size, format, device – almosteverything. This includes print output.“You can take that as a loss, or you can take it as a chanceto get back to putting more resources into what reallymatters – creating outstanding content that is deeplymeaningful and important to your audience.”Will Bergkamp,Publisher & General Manager,Fortress Press
6.Think of technology providers asPARTNERSnotVENDORS.
7.Make a real budget.Internal resources.External suppliers.
8.Give the people in your org testingout new things a real mandate.
9.Make your decisions based on whatis best for your business(which hinges on making yourreaders and authors happy)
“Moving to PressBooks is a matter of being able to puttime into the parts of the business that really matter.When you do the math and calculate how much time anaverage publishing person (editor, etc) puts into thinkingand making decisions about things that add no concretevalue to the business it is shocking.“A tool like PressBooks, that efficiently and consistentlyoutputs the files you need when you need them takes amajor part of that waste off the table and allows it to berefocused on the things that really matter.”Will Bergkamp,Publisher & General Manager,Fortress Press
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