SlideShare a Scribd company logo
1 of 13
Ten Thoughts
        about
Social Media Marketing
I’m Hugh McGuire.


     I have blogs. Here is one:
      http://hughmcguire.net


I have Twitter accounts. Here is one:
           @hughmcguire
1.

Marketing isn’t convincing people to buy your
                    stuff.

Marketing is making sure that the people who
        want your stuff will find it.
2.

Social media is not a tool.

     It’s a strategy.
3.

If you are using social media for business or
        marketing you have to know:

      a. who you want to connect with

  b. why you want to connect with them ...

...then you have to figure out what you can do
              to give them value.
4.

Don’t blog to be known.

 Blog to be knowable.
5.

Figure out who the influencers are.

 And who they are influenced by.

       Interact with them.
6.

Don’t be a social media douchebag.
7.

Blogging effectively requires discipline.
8.

 When other people talk about you, Google
              hears them.

And Google smiles upon those who are talked
                   about.
9.

          Spread the love.

Link out, retweet, show appreciation.
10.

Social media works when you give value to
               others, so:

           a. publish good content
     b. show appreciation for others
     c. point to great stuff on the web
       d. interact with your readers
         c. care about your readers
Hugh McGuire
some places to find me online:


    http://hughmcguire.net
     Twitter: @hughmcguire
       http://librivox.org
    http://bitesizeedits.com
    http://blog.bookoven.com
     http://mediahacks.org

More Related Content

What's hot

Social media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingSocial media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingZach Jory
 
Social value of community
Social value of communitySocial value of community
Social value of communityOur Kids Media
 
How to find job using Twitter
How to find job using TwitterHow to find job using Twitter
How to find job using TwitterJarkko Sjöman
 
Blogger michael stelzner
Blogger michael stelznerBlogger michael stelzner
Blogger michael stelznerJorn Buysse
 
To tweet or not to tweet
To tweet or not to tweetTo tweet or not to tweet
To tweet or not to tweetjmwagner
 
What Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterWhat Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterAileen Katcher
 

What's hot (7)

Social media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingSocial media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond blogging
 
Social value of community
Social value of communitySocial value of community
Social value of community
 
How to find job using Twitter
How to find job using TwitterHow to find job using Twitter
How to find job using Twitter
 
Blogger michael stelzner
Blogger michael stelznerBlogger michael stelzner
Blogger michael stelzner
 
To tweet or not to tweet
To tweet or not to tweetTo tweet or not to tweet
To tweet or not to tweet
 
What Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterWhat Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On Twitter
 
Startup Blogging Myths Busted
Startup Blogging Myths BustedStartup Blogging Myths Busted
Startup Blogging Myths Busted
 

Viewers also liked

Emerging Technologies & Evolving Library
Emerging Technologies & Evolving Library Emerging Technologies & Evolving Library
Emerging Technologies & Evolving Library Michelle Kraft
 
Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...
Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...
Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...alwright1
 
Emerging Technologies for Libraries and Librarians, 2013
Emerging Technologies for Libraries and Librarians, 2013Emerging Technologies for Libraries and Librarians, 2013
Emerging Technologies for Libraries and Librarians, 2013Jennifer Baxmeyer
 
Twitter as a data source for (socio)linguistic research
Twitter as a data source for (socio)linguistic researchTwitter as a data source for (socio)linguistic research
Twitter as a data source for (socio)linguistic researchCornelius Puschmann
 
Back to the Future Part III: Libraries and the New Technology Frontier
Back to the Future Part III: Libraries and the New Technology FrontierBack to the Future Part III: Libraries and the New Technology Frontier
Back to the Future Part III: Libraries and the New Technology FrontierBohyun Kim
 
Emerging Technologies in the Library
Emerging Technologies in the LibraryEmerging Technologies in the Library
Emerging Technologies in the LibrarySamantha Chada
 
Status Bibliotek for medisin og helse, februar 2013
Status Bibliotek for medisin og helse, februar 2013Status Bibliotek for medisin og helse, februar 2013
Status Bibliotek for medisin og helse, februar 2013Karen Johanne Buset
 

Viewers also liked (7)

Emerging Technologies & Evolving Library
Emerging Technologies & Evolving Library Emerging Technologies & Evolving Library
Emerging Technologies & Evolving Library
 
Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...
Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...
Emerging Technologies in Medical Libraries: Librarian Interest and Perceived ...
 
Emerging Technologies for Libraries and Librarians, 2013
Emerging Technologies for Libraries and Librarians, 2013Emerging Technologies for Libraries and Librarians, 2013
Emerging Technologies for Libraries and Librarians, 2013
 
Twitter as a data source for (socio)linguistic research
Twitter as a data source for (socio)linguistic researchTwitter as a data source for (socio)linguistic research
Twitter as a data source for (socio)linguistic research
 
Back to the Future Part III: Libraries and the New Technology Frontier
Back to the Future Part III: Libraries and the New Technology FrontierBack to the Future Part III: Libraries and the New Technology Frontier
Back to the Future Part III: Libraries and the New Technology Frontier
 
Emerging Technologies in the Library
Emerging Technologies in the LibraryEmerging Technologies in the Library
Emerging Technologies in the Library
 
Status Bibliotek for medisin og helse, februar 2013
Status Bibliotek for medisin og helse, februar 2013Status Bibliotek for medisin og helse, februar 2013
Status Bibliotek for medisin og helse, februar 2013
 

Similar to Ten Thoughts on Social Media Marketing Success

The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingSEPATON
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Styleroyalhap
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Gigi Huynh
 
Social Media Do's and Don'ts
Social Media Do's and Don'tsSocial Media Do's and Don'ts
Social Media Do's and Don'tsKathleen Gage
 
12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media ProsAbhishek Shah
 
Social Media Management: A Self-Reflection
Social Media Management: A Self-ReflectionSocial Media Management: A Self-Reflection
Social Media Management: A Self-ReflectionAllieVanderschot
 
DOMC_SocialMediaMyths.pdf
DOMC_SocialMediaMyths.pdfDOMC_SocialMediaMyths.pdf
DOMC_SocialMediaMyths.pdfDanOrtiz15
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt aboutManish Parihar
 
Mindset shift for successful social media marketing
Mindset shift for successful social media marketing Mindset shift for successful social media marketing
Mindset shift for successful social media marketing Arun Bais
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools Michele Pistone
 
Social Media & Online tools for educators Presentation
Social Media & Online tools for educators PresentationSocial Media & Online tools for educators Presentation
Social Media & Online tools for educators PresentationAmanda Kern
 

Similar to Ten Thoughts on Social Media Marketing Success (20)

The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media Branding
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Style
 
Bsm wk i_march13
Bsm wk i_march13Bsm wk i_march13
Bsm wk i_march13
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media Do's and Don'ts
Social Media Do's and Don'tsSocial Media Do's and Don'ts
Social Media Do's and Don'ts
 
Bsm wk i_f12
Bsm wk i_f12Bsm wk i_f12
Bsm wk i_f12
 
12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros
 
Sample Blog Post
Sample Blog PostSample Blog Post
Sample Blog Post
 
Using social media responsibly
Using social media responsiblyUsing social media responsibly
Using social media responsibly
 
Bsm wk iv_su12
Bsm wk iv_su12Bsm wk iv_su12
Bsm wk iv_su12
 
Bsm wk i_jan13
Bsm wk i_jan13Bsm wk i_jan13
Bsm wk i_jan13
 
Socia
SociaSocia
Socia
 
Bsm wk i_su12
Bsm wk i_su12Bsm wk i_su12
Bsm wk i_su12
 
Social Media Management: A Self-Reflection
Social Media Management: A Self-ReflectionSocial Media Management: A Self-Reflection
Social Media Management: A Self-Reflection
 
DOMC_SocialMediaMyths.pdf
DOMC_SocialMediaMyths.pdfDOMC_SocialMediaMyths.pdf
DOMC_SocialMediaMyths.pdf
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt about
 
Mindset shift for successful social media marketing
Mindset shift for successful social media marketing Mindset shift for successful social media marketing
Mindset shift for successful social media marketing
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools
 
Social Media & Online tools for educators Presentation
Social Media & Online tools for educators PresentationSocial Media & Online tools for educators Presentation
Social Media & Online tools for educators Presentation
 
Social Media Ebook
Social Media EbookSocial Media Ebook
Social Media Ebook
 

More from Hugh McGuire

New Pressbooks EDU Features
New Pressbooks EDU FeaturesNew Pressbooks EDU Features
New Pressbooks EDU FeaturesHugh McGuire
 
Pressbooks 2015: How We Help Our Clients Make Books (2015)
Pressbooks 2015: How We Help Our Clients Make Books (2015) Pressbooks 2015: How We Help Our Clients Make Books (2015)
Pressbooks 2015: How We Help Our Clients Make Books (2015) Hugh McGuire
 
How to Make a Book: The Pressbooks Guide to Self-Publishing
How to Make a Book: The Pressbooks Guide to Self-PublishingHow to Make a Book: The Pressbooks Guide to Self-Publishing
How to Make a Book: The Pressbooks Guide to Self-PublishingHugh McGuire
 
Sausage & Laws; or, Making P+E books with CSS & HTML
Sausage & Laws; or, Making P+E books with CSS & HTMLSausage & Laws; or, Making P+E books with CSS & HTML
Sausage & Laws; or, Making P+E books with CSS & HTMLHugh McGuire
 
What PressBooks Does to WordPress
What PressBooks Does to WordPressWhat PressBooks Does to WordPress
What PressBooks Does to WordPressHugh McGuire
 
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows8 Reflections on New Book Production Workflows
8 Reflections on New Book Production WorkflowsHugh McGuire
 
Pressbooks Demo Deck
Pressbooks Demo DeckPressbooks Demo Deck
Pressbooks Demo DeckHugh McGuire
 
Why Books & the Internet Will Merge
Why Books & the Internet Will MergeWhy Books & the Internet Will Merge
Why Books & the Internet Will MergeHugh McGuire
 
Open, Webby Book Publishing
Open, Webby Book PublishingOpen, Webby Book Publishing
Open, Webby Book PublishingHugh McGuire
 
Four Reasons to be Worried about Publishing
Four Reasons to be Worried about PublishingFour Reasons to be Worried about Publishing
Four Reasons to be Worried about PublishingHugh McGuire
 
Ceci n'est pas une book
Ceci n'est pas une bookCeci n'est pas une book
Ceci n'est pas une bookHugh McGuire
 
How to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-UpHow to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-UpHugh McGuire
 

More from Hugh McGuire (15)

New Pressbooks EDU Features
New Pressbooks EDU FeaturesNew Pressbooks EDU Features
New Pressbooks EDU Features
 
Pressbooks 2015: How We Help Our Clients Make Books (2015)
Pressbooks 2015: How We Help Our Clients Make Books (2015) Pressbooks 2015: How We Help Our Clients Make Books (2015)
Pressbooks 2015: How We Help Our Clients Make Books (2015)
 
How to Make a Book: The Pressbooks Guide to Self-Publishing
How to Make a Book: The Pressbooks Guide to Self-PublishingHow to Make a Book: The Pressbooks Guide to Self-Publishing
How to Make a Book: The Pressbooks Guide to Self-Publishing
 
Sausage & Laws; or, Making P+E books with CSS & HTML
Sausage & Laws; or, Making P+E books with CSS & HTMLSausage & Laws; or, Making P+E books with CSS & HTML
Sausage & Laws; or, Making P+E books with CSS & HTML
 
What PressBooks Does to WordPress
What PressBooks Does to WordPressWhat PressBooks Does to WordPress
What PressBooks Does to WordPress
 
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows
 
Book as URL
Book as URLBook as URL
Book as URL
 
Opening the Book
Opening the BookOpening the Book
Opening the Book
 
Pressbooks Demo Deck
Pressbooks Demo DeckPressbooks Demo Deck
Pressbooks Demo Deck
 
Why Books & the Internet Will Merge
Why Books & the Internet Will MergeWhy Books & the Internet Will Merge
Why Books & the Internet Will Merge
 
PivotCamp preso
PivotCamp presoPivotCamp preso
PivotCamp preso
 
Open, Webby Book Publishing
Open, Webby Book PublishingOpen, Webby Book Publishing
Open, Webby Book Publishing
 
Four Reasons to be Worried about Publishing
Four Reasons to be Worried about PublishingFour Reasons to be Worried about Publishing
Four Reasons to be Worried about Publishing
 
Ceci n'est pas une book
Ceci n'est pas une bookCeci n'est pas une book
Ceci n'est pas une book
 
How to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-UpHow to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-Up
 

Recently uploaded

Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 

Recently uploaded (20)

Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 

Ten Thoughts on Social Media Marketing Success

  • 1. Ten Thoughts about Social Media Marketing
  • 2. I’m Hugh McGuire. I have blogs. Here is one: http://hughmcguire.net I have Twitter accounts. Here is one: @hughmcguire
  • 3. 1. Marketing isn’t convincing people to buy your stuff. Marketing is making sure that the people who want your stuff will find it.
  • 4. 2. Social media is not a tool. It’s a strategy.
  • 5. 3. If you are using social media for business or marketing you have to know: a. who you want to connect with b. why you want to connect with them ... ...then you have to figure out what you can do to give them value.
  • 6. 4. Don’t blog to be known. Blog to be knowable.
  • 7. 5. Figure out who the influencers are. And who they are influenced by. Interact with them.
  • 8. 6. Don’t be a social media douchebag.
  • 10. 8. When other people talk about you, Google hears them. And Google smiles upon those who are talked about.
  • 11. 9. Spread the love. Link out, retweet, show appreciation.
  • 12. 10. Social media works when you give value to others, so: a. publish good content b. show appreciation for others c. point to great stuff on the web d. interact with your readers c. care about your readers
  • 13. Hugh McGuire some places to find me online: http://hughmcguire.net Twitter: @hughmcguire http://librivox.org http://bitesizeedits.com http://blog.bookoven.com http://mediahacks.org

Editor's Notes