2. Never block comments because it is your organization’s
rules. It is going to backfire in the long run. Stop being a
social media ostrich and help your consumers. Deal with
social media the humane way.

3. When you are defining your strategy, make questions like
these:
• When is the best time to post content on your
Facebook Page?
• How often should I post content on Facebook?

4. Where you are sharing something with your followers be
aware that everyone can access the information. Try to
separate the personal contents from the professional
ones. Use different social media for the different
purposes.