Buy your copy: http://bit.ly/LizGrosseBookLaunchSlideshare This eBook is a no-nonsense, nuts & bolts overview of everything a campus employee needs to consider before starting or joining a social media program. You could read this book in an hour and learn: -How to use social media to extend your campus brand identity. -How to craft a social media content management strategy. -How to establish and implement your social media policies. -How to engage in social listening. -How to handle a crisis in social media. -How to manage a social media program. -How to continue your professional development. I’d gladly share this information with you over coffee. However, since I don’t get to see many of you in person often, I'm offering this resource for $10—the cost of a fancy coffee drink and a tasty muffin. After reading the book, I encourage you to contact me and offer your feedback. What People Are Saying: "Working in social media in higher education is not for the timid. Your managers want you to work magic and produce something viral, but your audience is full of digital natives who can easily tell if you’re #DoingItWrong, and there are always simmering issues on campus that can blow up and cause a crisis. No pressure! Liz Gross has been in your shoes, and thankfully she is sharing what she has learned to help administrators get their own footing in social media. “How to Manage Social Media in Higher Education” is a primer on all the frequently asked questions in this role, from finding your voice to setting campus expectations to talking about ROI. Trust me, burying your head in the sand is not the answer to your problems. Get educated with Liz and help educate others." Tim Cigelske, Director of Social Media at Marquette University "For those of us just starting out in the wild wild west of higher ed social media, it’s difficult to find that first resource that makes your work seem tackle-able. How to Manage Social Media in Higher Education outlines a simple guide to get new social media managers thinking about the short and long-term goals of communicating and engaging through social platforms, with a heavy emphasis on strategy and planning. Through a series of thoughtful questions and examples, this handbook demonstrates the need for thoughtful management and professional development and the implementation of social media branding, listening, and policy. While the tools we use as social media managers will shift and expand over the next few years, How to Manage Social Media in Higher Education serves as a broader 10,000 foot view of the social landscape with special attention paid toward the working mindsets behind why two-way communication on social media platforms is here to stay — and how we can begin to work with it right here in higher education." Ma’ayan Plaut, Manager, Social Strategy & Projects at Oberlin College

2. You will learn:
• How to use social media to extend your campus
brand identity.
• How to craft a social media content management
strategy.
• How to establish and implement your social media
policies.
• How to engage in social listening.
• How to handle a crisis in social media.
• How to manage a social media program.
• How to continue your professional development.

3. About the Author
Liz Gross is a Social Media and Market Research Strategist for a
federal student loan servicer. She was responsible for launching
the company’s social media presence, and now manages the
social media program in addition to all measurement of the
company’s cross-channel marketing and communication. Prior to
her current position, she was the Director of Marketing and
Communications at the University of Wisconsin-Waukesha and
Program Outreach Coordinator in University Housing at the
University of Wisconsin-Milwaukee.
She has spoken about social media and higher education at South
by Southwest EDU, South by Southwest Interactive, the American
Marketing Association Symposium for the Marketing of Higher
Education, and the National Association of Student Financial Aid
Administrators. Her writing has appeared in the ACUHO-I Talking
Stick and CASE Currents and her recently published eBook, How
to Manage Social Media in Higher Education.
Liz is a candidate for a Ph.D. in Leadership for the Advancement of
Learning and Service in Higher Education at Cardinal Stritch
University. Her dissertation research examines the impact of
communication method on the frequency and content of college
student interactions with faculty. Liz holds a bachelor’s degree in
interpersonal communication from the University of Wisconsin-
Stevens Point and a master’s degree in educational policy and
leadership from Marquette University.

4. Purchase your copy today!