Real World Emerging Technologies Chris Scott, Headscape   Institutional Web Management Workshop 2006 14 June 2006
Introduction <ul><li>Identify some trends </li></ul><ul><li>Ask some questions </li></ul><ul><li>Challenge some preconcept...
Context: target audience <ul><li>Let’s narrow it down: 17-25 year old </li></ul><ul><li>Texting generation </li></ul><ul><...
What they use <ul><li>MySpace .com </li></ul><ul><li>Messaging </li></ul><ul><li>Mobile Phones </li></ul><ul><li>Blogging ...
What they will use <ul><li>Podcasting </li></ul><ul><li>Feeds – a growing understanding </li></ul><ul><li>Social bookmarki...
Emerging applications: common factors <ul><li>Language </li></ul><ul><li>Design </li></ul><ul><li>Technology </li></ul><ul...
Language <ul><li>Informal </li></ul><ul><li>Friendly </li></ul><ul><li>Humorous </li></ul><ul><li>Snappy/Short </li></ul>
Design <ul><li>Is design important?  </li></ul><ul><li>Fashion matters to visually aware target audiences </li></ul><ul><l...
Technological approach <ul><li>Web standards </li></ul><ul><ul><li>Reusability </li></ul></ul><ul><ul><li>Delivery to mult...
Culture <ul><li>Openness </li></ul><ul><ul><li>Users owning their data </li></ul></ul><ul><ul><li>Actually about transpare...
Institutional enabling <ul><li>It’s about NOT controlling the message </li></ul><ul><li>It’s about “customers” selling to ...
Community blogging <ul><li>Provide every student with tools to blog </li></ul><ul><ul><li>Warwick is leading the way </li>...
Podcasting <ul><li>Needs to be student led </li></ul><ul><li>Contains what students want and what prospects want </li></ul...
Hurdles to overcome <ul><li>Fear of losing control </li></ul><ul><li>Moderation </li></ul><ul><ul><li>Kiss of death </li><...
Conclusions <ul><li>Employ language, design & technology </li></ul><ul><li>Empower your customers </li></ul><ul><li>Embrac...
Thank you
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Real World Emerging Technologies

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Slides from a talk by Chris Scott on "Real World Emerging Technologies" given at the Institutional Web Management Workshop 2006 on 14 June 2006.
See <http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/scott/>.

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Real World Emerging Technologies

  1. 1. Real World Emerging Technologies Chris Scott, Headscape Institutional Web Management Workshop 2006 14 June 2006
  2. 2. Introduction <ul><li>Identify some trends </li></ul><ul><li>Ask some questions </li></ul><ul><li>Challenge some preconceptions </li></ul><ul><li>Paint some pictures </li></ul><ul><li>Identify some problems to overcome </li></ul><ul><li>Not here for specifics or technical details </li></ul>
  3. 3. Context: target audience <ul><li>Let’s narrow it down: 17-25 year old </li></ul><ul><li>Texting generation </li></ul><ul><li>iPod generation </li></ul><ul><li>Cynical and astute </li></ul>
  4. 4. What they use <ul><li>MySpace .com </li></ul><ul><li>Messaging </li></ul><ul><li>Mobile Phones </li></ul><ul><li>Blogging </li></ul><ul><li>Flickr .com </li></ul><ul><li>iPod/MP3 </li></ul><ul><li>RSS (but they don’t know it) </li></ul>
  5. 5. What they will use <ul><li>Podcasting </li></ul><ul><li>Feeds – a growing understanding </li></ul><ul><li>Social bookmarking </li></ul>
  6. 6. Emerging applications: common factors <ul><li>Language </li></ul><ul><li>Design </li></ul><ul><li>Technology </li></ul><ul><li>Culture </li></ul>
  7. 7. Language <ul><li>Informal </li></ul><ul><li>Friendly </li></ul><ul><li>Humorous </li></ul><ul><li>Snappy/Short </li></ul>
  8. 8. Design <ul><li>Is design important? </li></ul><ul><li>Fashion matters to visually aware target audiences </li></ul><ul><li>Now… </li></ul><ul><ul><li>Large type </li></ul></ul><ul><ul><li>White space </li></ul></ul><ul><ul><li>Rounded corners </li></ul></ul><ul><ul><li>Badges </li></ul></ul><ul><li>Fashion changes: Web standards allows easy re-skinning </li></ul>
  9. 9. Technological approach <ul><li>Web standards </li></ul><ul><ul><li>Reusability </li></ul></ul><ul><ul><li>Delivery to multiple devices </li></ul></ul><ul><li>Desktop-like responsiveness </li></ul><ul><ul><li>AJAX </li></ul></ul><ul><li>Increasing broadband utilisation </li></ul><ul><li>RSS </li></ul>
  10. 10. Culture <ul><li>Openness </li></ul><ul><ul><li>Users owning their data </li></ul></ul><ul><ul><li>Actually about transparency </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><li>Peer to peer </li></ul><ul><ul><li>Traditionally institution to individual </li></ul></ul><ul><ul><li>Cynical individuals respond better to peer recommendations </li></ul></ul>
  11. 11. Institutional enabling <ul><li>It’s about NOT controlling the message </li></ul><ul><li>It’s about “customers” selling to “prospects” through word-of-mouth recommendation </li></ul><ul><li>Challenging the culture? This feels unfamiliar to institutions but it isn't </li></ul><ul><ul><li>Academic principles </li></ul></ul><ul><ul><li>The roots of the web </li></ul></ul><ul><ul><li>But what about IT, Marketing, VCs, ProVCs, …? </li></ul></ul>
  12. 12. Community blogging <ul><li>Provide every student with tools to blog </li></ul><ul><ul><li>Warwick is leading the way </li></ul></ul><ul><li>Add in Flickr-style photo sharing </li></ul><ul><ul><li>A photo speaks a thousand words </li></ul></ul><ul><li>Networks and communities of students </li></ul><ul><ul><li>Tagged communities </li></ul></ul><ul><ul><li>Sports, course, groups etc </li></ul></ul><ul><li>A window into student life </li></ul>
  13. 13. Podcasting <ul><li>Needs to be student led </li></ul><ul><li>Contains what students want and what prospects want </li></ul><ul><ul><li>Student bands </li></ul></ul><ul><ul><li>Student life </li></ul></ul><ul><ul><li>Advice </li></ul></ul><ul><li>Aspirational </li></ul>
  14. 14. Hurdles to overcome <ul><li>Fear of losing control </li></ul><ul><li>Moderation </li></ul><ul><ul><li>Kiss of death </li></ul></ul><ul><li>Internal selling </li></ul><ul><ul><li>Does it have to be on a large scale? </li></ul></ul><ul><ul><li>Could you hand-pick bloggers to pilot? </li></ul></ul><ul><li>Connecting “customers” with “prospects” </li></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Promotion mechanisms – keyword-based automation? </li></ul></ul><ul><li>Challenge audience to share ideas with each other </li></ul><ul><ul><li>Sharing creates growth </li></ul></ul><ul><ul><li>E.g. the growth in Web 2.0 (enabled by openness) </li></ul></ul>
  15. 15. Conclusions <ul><li>Employ language, design & technology </li></ul><ul><li>Empower your customers </li></ul><ul><li>Embrace openness </li></ul><ul><li>Eliminate controls </li></ul><ul><li>Engage with your prospective customers </li></ul>
  16. 16. Thank you

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