give411Your first stop for Mindful Giving Lina Montoya, Brooke Beadle & Julie Almendral
give411 The Idea in brief:What is it? An integrated social marketing campaign to inform & engage the hearts & minds of donorsHow will it create Social Impact Investors? Cross-platform media initiatives will motivate & provide insights for people to become more mindful, engaged donors & investorsWhy will this be effective? The range of outlets will reach the most donors on a variety of levels. The message will emotionally engage them, supported by firsthand insights & comprehensive information
Documentary Series ∙ Stories to captivate & give411 inform ∙ Content that cannotSocial Media be ignored ∙ Hub of information ∙ Info on current events ∙ Voices of beneficiaries, ∙ Forum to engage & inform experts, etc ∙ Distribute Videos ∙ Resources Website ∙ Spread the word ∙ Questions, concerns, ∙ Submit Videos requests ∙ Join the Conversation ∙ Grab attention ∙ Direct traffic to website Ad Campaign
the backbone of give411: give411 Documentary Series• Six one-hour episodes• Each features organizations working in similar fields• We follow a donation from donor through organization to the beneficiary• We hear from beneficiaries, & see the impact of the donation/service• We gain insight into the challenges & triumphs of nonprofits• Direct viewers to websites of give411 & featured organizations for more info
the information hub: give411 Website• Weekly Webisodes Short videos dive deeper into stories touched on in the documentary series, or topics in the news• Information Hub Resources for donors, organizations & industry experts alike, summaries of, & links to top social giving info websites• The 5-step Smart Donor Checklist Things to know before signing the check• Current Coverage Breaking news, policy updates & analysis• Relevant on all levels, from $5 individual donors to $50,000 corporate donations
The info hub: a representation of www.give411.com give411: Your First Stop for Mindful Giving
raising awareness: Advertising Campaign give411 brief, attention grabbing PSA-style advertisements running in print, radio & TV Narrator: “You don’t just throw money at problems in your professional A teen tells his dad Dad says, “Okay!” & or personal life. starts pulling wads of The boy is shocked . Why would you with that he needs a more And ecstatic. awesome car cash out of his pockets. your charitable life?” www.give411.com is displayed across the screen while in the background, theA woman walks into her IT Manager isoffice & her IT Manager She says, “Well, if we Things are looking up celebrating & says they need an need it,” & tosses him a for the IT counting money. entirely new IT system briefcase full of cash. department.
stay engaged: Social Mediagive411 • Social media will keep donors engaged in an ongoing conversation with give411, with each other, and with other users, including beneficiaries. • Integrated with every step of the give411 campaign are social media components: Informs of current news, give411 featured website content and upcoming broadcasts Provides a forum for discussion and growing awareness Provides a place to feature supplementary give411 video content. We will welcome video submissions from give411 users as well.
Benefits: give411 Social Media: ongoing engagement Website: ongoing supplemental informationtime Documentary Series*: captures emotions, provides credible evidence and inspires Social Media: engages and informs Website: builds comprehension Ad Campaign: initial awareness * The process continues with new seasons of the series, transforming more new & existing donors into social investors. caring
Alternative Ideasgive4111. Donor “Social Fund Management” • Nonprofit experts rate the top performing non profits in any given category • Investment Portfolios or funds according to causes are created, which invest in the top 10 rated nonprofits of each category • Investors can create an investment portfolio and choose how to allocate their donation: i.e.: 30% disaster relief, 30% education, 40% wildlife conservation • Investors choose an investment horizon: i.e., 1 month, 3months, 1 year • Investors receive a monthly performance report, which informs the investor to make worthwhile changes to the allocation of his donation2. Donor Rewards Credit Card • Through strategic partnerships we award points to cardholders who donate or socially invest, the smarter the donation or investment, the more points • Points are redeemable for donations or merchandise from companies that donate/invest profits • Eventually there can be cards specializing in different giving categories3. The Smart Donor Challenge • A social media platform that is all about the good you do, and how good it is • It surpasses Jumo.com in its interactive nature, and forms groups who compete amongst themselves to be the smartest donors