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Share the Road

Share the Road



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  • Add TSB and CCouncil logos
  • Animate in 2 blocks
  • Keep same.Use the 6 headings as titles for further slides.
  • MA Management from the University of Derby, brings extensive experience of the voluntary sectorBSc in Electronic Engineering, Queen Mary’s University of London. Completing Master of Innovation at C4D (London College od Communication). A transport enthusiast.Master of Innovation from C4D, previously BA Product Design at Central St Martins. Commercial experience in retail design and public service design.Graduate of UCF’s 3D Design for Sustainability. Has worked on several DOTT Cornwall projects and a resident of Falmouth since 2006.A previous employee of Live|Work and RCA, he has designed services and customer experiences for orange and Barclays.
  • Penwith – more cars than households. Emphasises distinctiveness of Cornwall
  • We gathered comments on the current problems and four initial ideas we hadput together from the vox pops.On the stand we had four large storyboards displaying out four mainInitial ideas.Over 100 quote Cards with opinions from the Interviews, so the public could feed back on it.We were the first UCF stand at anyPenryn Community event.We spoke to over 150 people and recruited for our workshop.
  • 31 August and 1 September2 day format to allow team to visualise emerging ideas betweenAttendees:Students’ Union2 day format to allow team to visualise emerging ideas betweenAttendeesFXU PresidentMD of Moor Car and an acknowledged Car Share expert.Principal of Catch a Wave UKCornwall Council Green Travel Plan Coordinator; Peter KeysCOAST;MajaFacilitator; Rory HamiltonApologies;Sustrans; Simon MurrayTCS; Lucy BlackFirst Great WesternFirst BussesThe first day was spent creating ideas for various aspects of the service, these were recorded on sketchsheets.On the second day, once the service structure had been decided on we spoke about how the membership of the scheme should be structured, how people would join, the branding of the scheme and possible people the group knew that might be able to run the company. The Stakeholders were shown all the responses from the Fair Day and films made from the interviews and vox pops showing the communities ideas.
  • Return to residents wThe residents workshop was two days after the Sandpit event. In this session we refined the idea that came out of the Sandpit session.We did this by talking the group through the idea using seven detailed storyboard Asking their opinion on each feature of the service.We then asked them more detailed information about their preferences of cost,booking styles, usage policies etc. As well as the above activities the quotes gathered from the interviews and theFair Day were on display for residents to see. The attendees of the workshop came after seeing our stall at Penryn Fair dayand reading our press releases in the Packet and West Briton.
  • The main part of the service is the turn up And go aspect. This used swipe card and text technology, we use experience prototyping o test how intuitive and quick The process was.We also had three GPS loggers at ourdisposal. Users journeys were to be Recorded for one week and the video of their travel played back to them while werecorded and interviewed them.The learning's of these exercises were recorded on the service blueprint that allowed us to carefully plan ever point where the customer uses the service.

Wego!!! Wego!!! Presentation Transcript

  • Share the Road
  • Brief
    To devise a service or scheme to reduce the number of cars on the road in Falmouth and Penryn – addressing both transport and parking congestion
    Stakeholder benefits
    A prototype project for AIR
    A showcase project for DOTT
    A feasibility project for TCS
  • Plan
  • People
    Multidisciplinary Team:
    Emma Boswell: Business Specialist
    Richard Baffoe-Djan: Technology Specialist
    Andrew Millar: Design Specialist
    Emma Dyer: Project Co-ordinator and Design Specialist
    Project Manager:
    John Miller: University College Falmouth
    Project Adviser:
    Rory Hamilton, Viable and Live:Work
  • Where we are
    Working with the local community, we have designed a new service, “Wego”. It is a car and bike sharing club that builds on successful initiatives elsewhere, and was developed from Cornwall’s ideas and tailored to Cornwall’s needs.
    • Choice of vehicle – car, van, bike, electric bike
    • Distinctive branding
    • Human/social aspects
    • Text-based (with backup)
    • Turn up and go
    • Non-driver membership
    • Roofboxes
    • University support, but not University branded
  • How we got there...
  • Desk Research
    Aim to uncover, analyse and visualise past and current findings.
    UCF and TCS travel surveys: Which areas of Falmouth and Penryn are most affected, and the main reasons for driving.
    Identifying key members of the Community to talk to.
    Analysing Cornwall Council’s travel surveys to see why and where people drove. drive.
    Looking into other innovative solutions from around the world.
    Understanding the current public transport structure.
  • User
    3 groups focussed on: visitors, Students and permanent residents.
    Discussion of “straw men”
    Outreach work – interviews throughout the summer at campsites, on the street, bus stops and train stations, Penryn town fair, UCF/UoE staff and students. Community groups/leaders were consulted. Dialogue in local press identified further.
    Small group of 5 or 6 emerged as a user group who were used throughout as a “sounding board”.
  • Penryn
  • Sandpit
    31 August and 1 September
    2 day format to visualise emerging ideas from day one
    Starting point - film of the co-discovery activity and resulting “rough” sketches
    End point – first prototype of service blueprint
    Represented- students union, Cornwall Council, tourism business, Cornwall sustainable tourism, Car club MD and acknowledged car share expert.
  • Residents
    Return to residents with blueprint
    Co-refinement of the idea – cost, style, name, brand, policies etc
    Identified stakeholders and delivery partners
    Opportunity to feedback to vocal members of the community
  • Experience
    Early prototyping - GPS tracking by team and volunteers
    Development prototype - to test and develop the turn up and go aspect of service
    Pre-launch prototype (not completed) – to refine concept and demonstrate to funders/stakeholders
  • Next steps
    Business plan completetion
    Pre-launch prototype film
    Community feedback – local paper and cinema
    Partnership building and funding agreement
    Dissemination and showcasing – to discuss with DOTT
    Note timetable slippage to end of calendar year for the above – to discuss with DOTT