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Bus Day gets Buzzier with BluFi


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Bus Day gets Buzzier with BluFi

  1. 1. Busday gets ‘buzz’ier with mobile Client : Bangalore Metropolitan Transport Corporation (BMTC)
  2. 2. Objective <ul><li>To increase awareness and usage of public transport </li></ul>
  3. 3. <ul><li>Mobile as a medium was used to convert the campaign into an interactive engagement rather than a piece of static communication  </li></ul><ul><li>Location based ‘Mobile Bus Guide ’ was specially created and integrated for the campaign in order to drive public to commute by bus in large numbers </li></ul><ul><li>BluFi was the only medium that could be used to reach out to the TG (working men & women) at Bus terminals, Volvo buses and corporate hubs </li></ul>Solution
  4. 4. Various media at bus terminals, Volvo buses and corporate hubs were used to educate the users to switch ON their Bluetooth/ WiFi Bluetooth activation messages Solution
  5. 5. Demo - ‘Busday’ App <ul><li>Please download the application on your mobile to experience the ‘Busday’ campaign </li></ul>
  6. 6. <ul><li>Our CSR initiative was a great success as it was readily embraced by the public </li></ul><ul><li>The reach and execution was effective as the Busday application was used by more than 1, 20,255 commuters in Bangalore </li></ul><ul><li>Over 12% consumers on receiving Busday App at our BluFi network locations have travelled in bus multiple times </li></ul><ul><li>9000+ existing users have referred the activity to friends </li></ul><ul><li>Service has been deployed in major transport hubs and 124 hangout locations across Bangalore. </li></ul>Effectiveness
  7. 7. What makes the project unique? <ul><li>World’s first campaign that used location based messaging to increase consumer awareness </li></ul><ul><li>The project is unique, as our solution facilitated content management in moving vehicle - the capability of instant delivery of mobile content (bus routes and timing) via Bluetooth/WiFi enabled consumers to access information while they are on the go </li></ul><ul><li>An eco-friendly medium – Mobile was used to promote the campaign </li></ul><ul><li>Users could promote the initiative as well as share their concerns on social media via the m-App which created a powerful feedback mechanism </li></ul>
  8. 8. What the commuters have to say about the campaign? <ul><li>“ It’s really a useful guide…Thank u..” </li></ul><ul><li>Mob No: 91990234XXXX </li></ul><ul><li>“ This is a good way to communicate to people about public transport. Kudos to you all” </li></ul><ul><li>Mob No: 91963234XXXX </li></ul><ul><li>“ Thanks for sending this type of information to public” </li></ul><ul><li>Mob No: 91984496XXXX </li></ul>