Cleveland Avenue Bus Rapid Transit Public Meeting - April 9, 2014


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COTA is conducting preliminary design, engineering and environmental clearance for the Cleveland Avenue Bus Rapid Transit (BRT) Project. The proposed service will transport riders between downtown Columbus and Polaris Parkway/Africa Road, connect with existing bus routes, and include new stations. COTA is creating a unique identity for the proposed BRT/Enhanced Bus Service for Cleveland Avenue.

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  • Talking points:
    Purpose of this evenings meeting
    Promotions/survey audience of how they heard about meeting?
    Introductions and then begin discussion about COTA and Cleveland Avenue Corridor
  • Talking points:

    Ground Rules:
    Please silence cell phones
    Be considerate of meeting attendees and COTA staff
    When it is your turn to make comment and ask question, remain seated and we will call upon you
    Limit questions to two minutes per person
    Encourage completion of comment cards
    Only taking comments about the BRT project
    Other service-related questions can be submitted online, calling 228-1776, or filling out a general comment form
  • Talking points: Walk through history then discuss Project Development Phase (Current Phase of Work)

    Preliminary Design and Engineering Up to 60%
    Environmental analysis and clearance (NEPA)
    Interactive Public Involvement Program – Aesthetics / Design Elements / Branding
  • Talking Points:

    Upgrades: by providing a sleeker vehicles, improved shelters, unique branding and other passenger amenities rather than accelerating economic development

    Enhanced bus different than standard because of frequency and distance between stations.
  • Talking points: Plans of station locations will be distributed at the meeting and then discussed. After that, copies of Type A & B station designs will also be provided to walk attendees thru the different designs.
  • Talking points: Here is a snapshot of all the materials we’ve created and promotion we’ve done to date.

    Creation of:
    Project specific webpage
    Project fact sheet
    Project email address

    Promotion results:
    Social media posts are on both Facebook and Twitter – resulting in shared posts and much discussions
    Commuter bulletins (390 COTA buses & paratransit vehicles)
    Successful media relations, resulting in local coverage

    Upcoming Public Meetings:

    Next Corridor Public Meetings (April 17 & 30)
    General project update
    Environmental document explanation and process

    General Public meeting #2 (July 15)
    General project update
    Reveal of FINAL branded project

    General Public meeting #3 (Mid-October)
    Project Update
    Next steps
  • Talking Points:

    Target Audiences:
    Community currently using the existing transit service
    Potential passengers
    Communities living along the corridor
    General voting public of Columbus
  • Talking Points: Taiwo or Tony to discuss this slide and the intent of both meetings with Columbus Art Commission.
  • Cleveland Avenue Bus Rapid Transit Public Meeting - April 9, 2014

    1. 1. Corridor Public Meeting #1 Linden Public Library April 9, 2014
    2. 2. 2 Agenda 1. Project History 2. About the Corridor 3. LPA Summary 4. What is Bus Rapid Transit (BRT)? 5. What is Enhanced Bus Service? 6. Project Benefits 7. Project Development Progress 8. Corridor Station Locations 9. BRT Demonstration Video 10. Stations Near Your Neighborhood 11. Public Involvement Update 12. Brand & Creative Strategies 13. Public Arts Program 14. Project Timeline 15. Get Involved
    3. 3. 3 Project History
    4. 4. 4 About the Corridor  Serves Franklin County and the northeast areas of Columbus and adjacent communities  Transit centers: Linden & Easton  Park & Ride: Northern Lights, Westerville  Line 1 Cleveland • Second busiest route: 4,800 average weekday daily riders • Often has standing loads
    5. 5. 5 LPA Summary  BRT Stations (to SR-161) • 32 northbound/29 southbound  Enhanced local service stops (north of SR-161) • 7 northbound/6 southbound  Estimated travel time (one-way) • 20% travel time savings • 35-39 minutes to SR-161 • 48-56 minutes to Polaris/Africa Rd.  Local Line 1 continues to operate  Serves all stops  30-minute frequency  Preliminary project cost: $39.4 million • 80% Federal & 20% Local Note: This information is being updated in the current phase.
    6. 6. 6 A mix of characteristics:  Reduced travel times • Fewer stops • Signal priority (reducing stops at traffic lights) • Dedicated lanes at peak times (High Street only)  Frequent service • 10 min. peak/15 min. off-peak  Span of Service • 16 hours (Monday-Saturday) • 14 hours (Sunday)  Unique and distinctive branding  Enhanced passenger amenities • Real-time information • Enhanced stations Kansas City Max Line What is Bus Rapid Transit (BRT)?
    7. 7. 7 Characteristics:  Upgrade in local bus service  Operates within shared traffic lanes with autos  Focused on providing riders with more travel options  Designed to attract people who do not regularly ride the bus What is Enhanced Bus Service? RapidRide enhanced bus service in Seattle uses improved shelters and upgraded buses to improve its current transit system.
    8. 8. 8 Project Benefits  Improved transit service  Improved mobility and reliability in a congested corridor  Travel times savings of up to 20 percent  More travel options for growing transit-dependent populations  Improved pedestrian access and safety  Create opportunities for economic development within the corridor  A projected 15-20 percent increase in ridership in the first five years * Please note that these benefits are being refined in the current project development phase
    9. 9. 9 Project Development Progress  Preliminary engineering • Preliminary plans for corridor completed • 30% corridor/station designs to be completed in June • 60% corridor/station designs to be completed in September • Complete conceptual station designs  National Environmental Policy Act (NEPA) process • Environmental analysis ongoing • Categorical exclusion to be completed in May  Interactive public education and engagement • Market research • Brand and creative strategies
    10. 10. 10 Corridor Station Locations
    11. 11. 11 BRT Demonstration Video
    12. 12. 12 Stations Near Your Neighborhood
    13. 13. 13 Public Involvement Update  Notifications to 1,700 property owners  Flyers & commuter bulletins posted along corridor  E-blast notifications, news releases & social media posts  General Public Meeting on Feb. 27  Stakeholder & Advisory Group Meetings in Jan. & Mar.  Meetings with property owners impacted by proposed station locations & transit centers at Columbus Square and Northern Lights  Advisory & Technical Working Groups meetings with representatives from local municipalities
    14. 14. 14 Brand & Creative Strategies  Safety  Dependability  Service to others  Common good Brand Purpose:  Build a more cohesive community by helping people achieve more in their daily lives. Brand Positioning:  Life driver Brand Promise:  We make it easier and more convenient to get where you need to go. What We Want People To Think:  Cleveland Avenue BRT makes my life easier.  Diversity  Respect  Caring Creative Objectives:  Generate ridership & foster greater economic development along corridor  Raise awareness by building a strong, distinctive brand for Cleveland Avenue BRT and execute brand through various ways VALUE S Research (Feb. 2014)  Draft Concepts (April 2014)  Brand Approval (May 2014)
    15. 15. 15 Public Art at CTA Stations in Chicago, ILPublic Art at Kansas City BRT Station  Development of Public Arts guidelines  Establishment of a “Public Arts” theme  Met with Columbus Art Commission staff on March 24 to present station design concepts  Presentation to Commission on April 22 regarding station design concepts Public Arts Program
    16. 16. 16 Project Timeline Milestones for Current Phase:  Complete environmental review (May 2014)  Complete preliminary design up to 60% (Sept. 2014)  Submit application to FTA (Sept. 2014)  FTA New Starts Annual Report (February 2015)
    17. 17. 17 Next Meetings Upcoming Meetings:  Corridor Meeting #2  April 17, 2014  Point of Pride, 1410 Cleveland Avenue  Corridor Meeting #3  April 30, 2014  Northern Lights Library, 4093 Cleveland Avenue  General Public Meeting  July 27, 2014
    18. 18. 18 Get Involved For more project information:  Visit  Email  Call (614) 228-1776 or TTY/TTD (614) 275-5878 Sign up to receive all project notices via email or direct mail. Project materials can be produced in Spanish or Somali upon request. Stay Connected With COTA! COTABus | @COTABus
    19. 19. Questions or Comments? We want to know what you think! 19