Creating remarkable content for boring industry

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Coach LeikHong shared some example on how some "boring" industries could create remarkable marketing contents via the social media platform? …

Coach LeikHong shared some example on how some "boring" industries could create remarkable marketing contents via the social media platform?

If you're selling product like "body wash" - how do you stand-out from many other body wash companies? Worst still if you're selling "Toilet paper" - it is possible to be even creative and how?
Some of the example industries like: health care, insurance, real estate, customer service, crutches, radiology, cleaning supplies, consulting & everything else.

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Transcript

  • 1. Create RemarkableContents for 10 “Boring” Industries
  • 2. Not Everyone has a productlike APPLE
  • 3. Not Interesting Enough• Blog Post• Video• ebook• Tweet• Eyes catching photo
  • 4. • Do your customer have unansweredquestion about your product?• Do your employees have hiddentalents?• Does your company have a greatpurpose beyond selling stuff? Passionate??
  • 5. 1
  • 6. http://www.oldspice.com/en-US/
  • 7. 2
  • 8. http://www.gotomeeting.com/fec
  • 9. 3
  • 10. http://www.bissell.com/
  • 11. 4While it’s exciting to move into a new home and fill it with yourpossessions, it’s not as exciting spending tons of time trying to find one.In fact, it’s usually a huge headache.There’s an opportunity to make the apartment-hunting process mucheasier with helpful and non-traditional content, and there is a companyout there taking advantage of it. By doing so, they’re turning thistraditionally boring and complex industry into a topic worth talkingabout.
  • 12. http://www.memphisinvest.com/
  • 13. 5
  • 14. http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte- debates/43c3133df1529310VgnVCM2000001b56f00aRCRD.htm
  • 15. 6
  • 16. http://probioticsnow.com/blog
  • 17. 7
  • 18. http://www.facebook.com/geicohttp://www.facebook.com/Allstate
  • 19. 8
  • 20. http://www.goodbyecrutches.com/interactive-quiz/
  • 21. 9
  • 22. http://www.facebook.com/RSNAfans
  • 23. 10
  • 24. http://www.charmin.com/http://www.facebook.com/charmin
  • 25. Source: http://www.facebook.com/hubspot
  • 26. Improve Business Profit; without Increase Marketing Budget Thank you…Social Media / Business Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my