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Create RemarkableContents for 10     “Boring”    Industries
Not  Everyone      has a   productlike APPLE
Not Interesting Enough• Blog Post• Video• ebook• Tweet• Eyes catching photo
• Do your customer have unansweredquestion about your product?• Do your employees have hiddentalents?• Does your company h...
1
http://www.oldspice.com/en-US/
2
http://www.gotomeeting.com/fec
3
http://www.bissell.com/
4While it’s exciting to move into a new home and fill it with yourpossessions, it’s not as exciting spending tons of time ...
http://www.memphisinvest.com/
5
http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte-          debates/43c3133df1529310VgnVCM200...
6
http://probioticsnow.com/blog
7
http://www.facebook.com/geicohttp://www.facebook.com/Allstate
8
http://www.goodbyecrutches.com/interactive-quiz/
9
http://www.facebook.com/RSNAfans
10
http://www.charmin.com/http://www.facebook.com/charmin
Source: http://www.facebook.com/hubspot
Improve Business Profit; without          Increase Marketing Budget  Thank you…Social Media / Business Coach       Leow Le...
Creating remarkable content for boring industry
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Creating remarkable content for boring industry

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Coach LeikHong shared some example on how some "boring" industries could create remarkable marketing contents via the social media platform?

If you're selling product like "body wash" - how do you stand-out from many other body wash companies? Worst still if you're selling "Toilet paper" - it is possible to be even creative and how?
Some of the example industries like: health care, insurance, real estate, customer service, crutches, radiology, cleaning supplies, consulting & everything else.

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Transcript of "Creating remarkable content for boring industry"

  1. 1. Create RemarkableContents for 10 “Boring” Industries
  2. 2. Not Everyone has a productlike APPLE
  3. 3. Not Interesting Enough• Blog Post• Video• ebook• Tweet• Eyes catching photo
  4. 4. • Do your customer have unansweredquestion about your product?• Do your employees have hiddentalents?• Does your company have a greatpurpose beyond selling stuff? Passionate??
  5. 5. 1
  6. 6. http://www.oldspice.com/en-US/
  7. 7. 2
  8. 8. http://www.gotomeeting.com/fec
  9. 9. 3
  10. 10. http://www.bissell.com/
  11. 11. 4While it’s exciting to move into a new home and fill it with yourpossessions, it’s not as exciting spending tons of time trying to find one.In fact, it’s usually a huge headache.There’s an opportunity to make the apartment-hunting process mucheasier with helpful and non-traditional content, and there is a companyout there taking advantage of it. By doing so, they’re turning thistraditionally boring and complex industry into a topic worth talkingabout.
  12. 12. http://www.memphisinvest.com/
  13. 13. 5
  14. 14. http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte- debates/43c3133df1529310VgnVCM2000001b56f00aRCRD.htm
  15. 15. 6
  16. 16. http://probioticsnow.com/blog
  17. 17. 7
  18. 18. http://www.facebook.com/geicohttp://www.facebook.com/Allstate
  19. 19. 8
  20. 20. http://www.goodbyecrutches.com/interactive-quiz/
  21. 21. 9
  22. 22. http://www.facebook.com/RSNAfans
  23. 23. 10
  24. 24. http://www.charmin.com/http://www.facebook.com/charmin
  25. 25. Source: http://www.facebook.com/hubspot
  26. 26. Improve Business Profit; without Increase Marketing Budget Thank you…Social Media / Business Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my
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