Coach LeikHong shared some example on how some "boring" industries could create remarkable marketing contents via the social media platform? If you're selling product like "body wash" - how do you stand-out from many other body wash companies? Worst still if you're selling "Toilet paper" - it is possible to be even creative and how? Some of the example industries like: health care, insurance, real estate, customer service, crutches, radiology, cleaning supplies, consulting & everything else.

1. Create Remarkable
Contents for 10
“Boring”
Industries

2. Not
Everyone
has a
product
like APPLE

3. Not Interesting Enough
• Blog Post
• Video
• ebook
• Tweet
• Eyes catching photo

4. • Do your customer have unanswered
question about your product?
• Do your employees have hidden
talents?
• Does your company have a great
purpose beyond selling stuff?
Passionate??

6. 1

7. http://www.oldspice.com/en-US/

8. 2

9. http://www.gotomeeting.com/fec

10. 3

11. http://www.bissell.com/

12. 4
While it’s exciting to move into a new home and fill it with your
possessions, it’s not as exciting spending tons of time trying to find one.
In fact, it’s usually a huge headache.
There’s an opportunity to make the apartment-hunting process much
easier with helpful and non-traditional content, and there is a company
out there taking advantage of it. By doing so, they’re turning this
traditionally boring and complex industry into a topic worth talking
about.

13. http://www.memphisinvest.com/

14. 5

15. http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte-
debates/43c3133df1529310VgnVCM2000001b56f00aRCRD.htm

16. 6

17. http://probioticsnow.com/blog

18. 7

19. http://www.facebook.com/geico
http://www.facebook.com/Allstate

20. 8

21. http://www.goodbyecrutches.com/interactive-
quiz/

22. 9

23. http://www.facebook.com/RSNAfans

24. 10

25. http://www.charmin.com/
http://www.facebook.com/charmin

26. Source: http://www.facebook.com/hubspot

27. Improve Business Profit; without
Increase Marketing Budget
Thank you…
Social Media / Business Coach
Leow LeikHong
www.facebook.com/leikhong
www.facebook.com/digitalprofitclub
Email: leowleikhong@businesscoach.com.my