is all the marketing that is left.CONTENTMARKETING– SETH GODINBEST-SELLING AUTHOR
IMAGINE…YOU’RE A SPORTS FISHING RETAILER@JamesPaden#GoInboundMktg
30 Topics of Interest1. 35 fishing tips2. We share the best bait for fishing3. Reel ’em in with the best fishing lure4. Fishing jigs: Experts pick the best5. How to read fishing reports6. Charter fishing trips for all skill levels7. Saltwater fishing: Everything you need to know8. Freshwater fishing: Tips for every skill level9. Fly-fishing for beginners10. Learn to fly-fish: the 7 things you need to know11. Fly-casting like a pro12. Fly-fishing videos for fishers of every level13. Fly-fishing magazine: why you need a subscription14. Fly-fishing gear: Everything you need15. Fly rods: What to look for16. Fly-fishing and fly-tying: expert tips17. Fly-fishing for trout18. Fly-fishing in Montana19. Fly-fishing Colorado20. Fly-fishing Canada21. Fly-fishing Scotland22. Fly-fishing guides: hiring the best23. Bass fishing tips24. Pike fishing tips25. Northern pike fishing tips26. Tips for catching catfish27. How to catch salmon28. How to catch crappie29. Prepare fish for cooking30. Fish recipes: Cooking your catch
PersonasBud White: A 60-something guy who hasfished all his life and loves nothing more thanheading to a lake, a river or an ocean onvacation to fish the days away.James and Joey Langston: Father andson who love spending quality time togetherenjoying this leisurely sport.Wade Smith: A weekend warrior who enjoysall manner of outdoor sports with hisfriends—including fishing.Lucy Anderson: One of 17 million licensedfemale anglers in the U.S.The Fisher Family: A close-knit clan that’spassionate about camping, hiking, fishing andexploring the great outdoors.
Indiana University• 50-100 student contributors (varies persemester)• 1,200 content pieces a year• 2,500 integrated social promotions• 200 visits per day, 66% new visitors• 2.5 pageviews and 3 minutes per visit• Management is only one hour per day• Top social content was shared 1,100 times
Cvent• 4 uniquely-targeted content hubs• 50+ writers• 8 editors, average 1.5 hours of management• 2,000 content pieces a year• 12 monthly email campaigns + social campaigns• Content-based nurturing led to 325% SQLincrease• $1 million in projected ad revenue for 2013
Bass Pro Shops• 200 contributors across 58 stores• 2000 content pieces a year• Almost 1 million visitors in 2012• 15% click-through-to-store average• Email campaign automation planned@JamesPaden#GoInboundMktg