What's the ROI of Developer Relations?
•
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A question that's often asked of evangelists and advocates is "What's the ROI" of the activities they perform. In this talk from Dev Rel Con London 2015 I cover how I feel about developer relations, how Pusher has approached dev rel activity over the past 4 years, what we can learn from that, what our focus is now and why you sometimes simply have to believe.
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More from Phil Leggetter
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This document introduces the AAARRRP framework for defining developer relations strategies. AAARRRP stands for Awareness, Acquisition, Activation, Retention, Referral, Revenue, and Product. It is adapted from the AARRR framework used for measuring startup success. The document outlines the three steps to using AAARRRP: 1) Define goals, 2) Identify activities to meet goals, and 3) Plan execution. It provides an example of how Nexmo, a communications platform, applies AAARRRP through defining goals and complementary activities to increase awareness, activation, and product input.
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In this talk I will share the What, Why and How of contextual communications. Think SMS, in-app messaging, voice and mix in things like location, time, history and all the data around this. Finally, I'll demonstrate how APIs make all of this possible.
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Many companies are considering building a developer relations programme. But deciding how you go about building that programme can be difficult. What are the goals of the programme, how do they align with the company goals, what activities should the new Developer Relations team undertake, how do those activities help other departments within the company and how should the success of the team be measured?
In this talk I’ll introduce the AAARRRP Developer Relations Strategy Framework and talk through a practical example of how it’s been applied when building a DevRel strategy at Nexmo.
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Many companies are considering building a developer relations programme. But deciding how you go about building that programme can be difficult. What are the goals of the programme, how do they align with the company goals, what activities should the new Developer Relations team undertake, how do those activities help other departments within the company and how should the success of the team be measured?
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In this talk I will share the What, Why and How of contextual communications. Think SMS, in-app messaging, voice and mix in things like location, time, history and all the data around this.
And how do we do all of this with JavaScript?
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Real-time is becoming the life blood of applications. Facebook, Twitter, Uber, Google Docs and many more apps have increased user expectation to demand real-time features. Features such as Notifications, activity streams, real-time data visualisations, chat or collaborative experiences instantly keep users up to date and enable them to work much more effectively. So, how do you build these sorts of features with .NET?
This talk will cover the benefits of moving away from polling to push, the options you have with .NET web application to do this and when adding real-time features to your apps, and the pros and cons of each to help choose which is the best solution for you.
Real-Time Web Apps & .NET - What are your options?
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In this session, Phil will cover the benefits of moving away from polling to push, the options you have with .NET web application to do this and when adding real-time features to your apps, and the pros and cons of each to help choose which is the best solution for you.
The Past, Present and Future of Real-Time Apps and Communications
The document discusses the past, present, and future of real-time applications and communications. It describes how the internet enabled new types of real-time experiences and how demand for up-to-date information and engagement drove the need for real-time capabilities. The document outlines several common real-time communication patterns used in applications today like messaging, publish-subscribe, and data synchronization. It envisions continued growth in real-time technologies, protocols, and use cases across the internet of things and areas like notifications, collaboration, and gaming.
The Past, Present and Future of Real-Time Apps and Communications
It has been possible to instantly push information from a web server to a web browser for around 15 years. It's now 2015 and real-time web technology has been mainstream for a while thanks to the experiences offered by applications like Twitter, Facebook, Uber and Google Docs, and more recently the rise of the Internet of Things (IoT). Technology advancements have also played their part with low-level improvements such as WebSockets and WebRTC, and high-level frameworks and hosted solutions such as Pusher. In this talk Phil will cover the past, present and future of real-time communication technology, the realtime web, provide a number of case studies and demonstrations of how the technology is actually used today (it's not just chat and spaceship games!) and discuss where things may go in the future..
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Web Components are touted as the future of front-end web development. In this talk you’ll learn what Web Components are, how to use them and the state of native support in web browsers. Finally I’ll demonstrate what your options are for building componentized web apps right now using AngularJS, Ember, Knockout, React, Polymer etc. And why Web Components probably are the future of front-end web development.
Real-Time Web Apps in 2015 & Beyond
1) Real-time capabilities on the web have improved due to factors like increased internet usage, better server infrastructure, and more consistent browser capabilities.
2) Many applications now effectively require real-time functionality to provide up-to-date information and engage users. Real-time is becoming an expected part of the user experience.
3) Emerging technologies like the Internet of Things and event streaming APIs will further drive real-time experiences across more domains in the future. Real-time capabilities will continue integrating into more areas of applications and systems.
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Web Components are touted as the future of web development. In this session, Phil will explain what Web Components are, the state of native support in web browsers, what your options are for building componentised web apps right now using AngularJS, Ember, Knockout or React, and why Web Components probably are the future of web development. He will also cover the benefits of a component-based architecture and how it helps when building JavaScript apps, as well as how components can communicate in a loosely coupled way, and why.
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Developing large apps is difficult. Ensuring that code is consistent, maintainable, testable and has an architecture that enables change is essential. As is ensuring that multiple developers – across multiple teams – can efficiently contribute to the same application. When it comes to large server-focused apps, solutions to some of these challenges have been tried and tested. But, how do you achieve this when building HTML5 single-page apps?
In this session, Phil will cover the experiences his team have had when building HTML5 apps consisting of more than 250k lines of JavaScript (plus HTML templates, CSS, image, config etc) that are contributed to by multiple teams across multiple companies. He will highlight signs to watch out for as your HTML5 SPA grows, and a set of patterns and practices that help you avoid problems. He will also explain the simple yet powerful application architecture that their HTML5 apps have that is core to ensuring they scale.
Finally, Phil will demonstrate how tooling can be used to support these patterns and practices, and enable a productive developer workflow where the first line of code is feature code, features can be developed and tested in isolation, code conflicts are avoided by grouping assets by feature, and features are composed into apps.
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Building Front-End Web Apps that Scale talk from FED London at Yahoo! London.
Concepts and practices that fed into the workflows and application architecture that was core to the BladeRunnerJS toolkit.
How to Build Single Page HTML5 Apps that Scale
Developing large apps is difficult. Ensuring that code is consistent, well structured, tested, maintainable and has an architecture that encourages enhancement is essential. When it comes to large server-focused apps, solutions to this problem have been tried and tested.
But, how do you achieve this when building HTML5 single page apps?
In this talk we’ll cover the signs to watch out for as your HTML5 SPA grows and provide examples of some of the tooling types that can contribute-to as well as ease the growing pains. Finally, we’ll demonstrate how tooling can be used to support a set of conventions, practices and principles that enable a productive developer workflow where the first line of code is feature code, features can be developed in isolation, code conflicts are avoided by grouping assets by feature and features are composed into apps.
The demonstrations will use BladeRunnerJS, an open source developer toolkit written in Java, but the concepts are widely applicable.
Realtime Web Apps in 2014 & Beyond
1) Realtime applications are becoming more mainstream as internet usage grows and technologies improve to enable realtime experiences. The internet is now a communications and entertainment platform.
2) Factors driving realtime applications include accessible technologies like WebSockets, improved server capabilities, and the need for up-to-date and engaging experiences with notifications, signaling, and data synchronization.
3) Popular realtime technologies now include messaging/signaling solutions like Socket.IO, data streaming with Pusher, collaborative editing with Firebase, and integrating realtime with other APIs and devices for IoT applications. Realtime connects the internet of things, web browsers, servers, native apps, and devices.
BladeRunnerJS Show & Tell
At Scotch on the Rocks (http://sotr.eu) the sponsors were given a chance to talk about their products. These are the slides that I used to talk about BladeRunnerJS - the developer toolkit focusing on providing modular workflow and application structure to help you built complex HTML5 Single Page Apps.
Testing Ginormous JavaScript Apps - ScotlandJS 2014
We all agree that having well tested apps is important, right? In an agile environment it gives you the confidence to iteratively refactor as requirements change. And the larger your application, the more important this becomes. Not only does it promote quality, but also a scalable application architecture that's essential when building "Ginormous JavaScript Apps".
In this talk I'll discuss and demonstrate how testing has been core to Caplin Systems successfully building and maintaining a 100k+ LoC front-end JavaScript SDK and multiple 50k+ LoC apps. In particular, the application architecture required to enable testing apps of this size.
How to Build Front-End Web Apps that Scale - FutureJS
Developing large apps is difficult. Ensuring that code is consistent, well structured, tested, maintainable and has an architecture that encourages enhancement is essential. When it comes to large server-focused apps, solutions to this problem have been tried and tested. But, with the ongoing dramatic shift of functionality into the browser, how do you achieve this when building Front-End Web Apps?
In this talk we’ll cover the signs to watch out for as your HTML5 SPA grows and provide examples of some of the tooling types that can contribute-to - as well as ease - the growing pains. Finally, we’ll demonstrate how tooling can be used to support a set of conventions, practices and principles that enable a productive developer workflow where the first line of code is feature code, features can be developed in isolation, code conflicts are avoided by grouping assets by feature and features are composed into apps.
The demonstrations will use the BladeRunnerJS open source developer toolkit, but the concepts are widely applicable.
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Real-Time Web Apps & .NET. What Are Your Options? NDC Oslo 2016
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Real-Time Web Apps & .NET - What are your options?
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Why You Should be Using Web Components Right Now. And How. ForwardJS July 2015
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What's the ROI of Developer Relations?
- 1. What’s the ROI? PHIL @LEGGETTER Head of Developer Relations
- 2. What’s the ROI? PHIL @LEGGETTER Head of Developer Relations
- 3. Credit to Joe Nash (@jna_sh) for the inspiration
- 4. Developer Relations is like The Force http://starwars.wikia.com/wiki/The_Force
- 5. Somebody will question the ROI …sorcerer’s ways…
- 6. And it makes you want to…
- 7. …
- 8. Ya know…
- 9. But you don’t want to join the dark side
- 10. http://www.comicvine.com/forums/battles-7/jedi-council-vs-the-inheriters-1670973/ We are part of the Jedi order
- 11. http://starwars.wikia.com/wiki/Battle_of_Yavin So we use stats to track the ROI of what we do
- 13. What we used to do • Blog posts/Demos • Tutorials • “Thought Leadership” • Events • Hackathons • Give talks • Rock the sponsorship booth • Sales • Pre-sales technical calls • Community/Customer Service • Support • Provide input into 3rd party libraries • Product • Gather feedback • Maintain libraries • Write & update docs
- 14. AARRR! Metrics, Dave McClure 500hats.typepad.com/ 500blogs/2007/09/startup-metrics.html
- 15. AARRR 1. Acquisition = Signups 2. Activation = 5 Connections & 100 Messages
- 16. Activation If we can achieve activation, 48.69% of those accounts will result in $$.
- 17. What we focus on now: Acquisition & Activation • Blog posts/Demos • Tutorials • “Thought Leadership” • Events • Hackathons • Talks • Rock the sponsorship booth
- 18. What can we track? Digital Events blog website referralssocial
- 19. Digital Tracking ROI 53% of our signups can be attributed to digital content
- 20. Tracking Events • No direct tracking • We could use coupons at signup - do they really work? • We could get business cards and then check if they’ve signed up • We could go digital • Event website/social referrals (we do this) • Related blogs • Webinars & Live Coding
- 21. Qualitative Analysis of Events • Cost • Target developers • Number of attendees • Talks quality • Attendee engagement • People in your talk • How many had heard of Pusher before
- 22. Correlation • Matching Developer Relations activity… • Publishing content using technology X • Being at an event focusing on technology X • With stats… • Sign-ups using technology X • API usage from technology X
- 25. We build RELATIONSHIPS photo credit: Kalexanderson via photopin cc
- 26. You can measure the ROI of Developer Relations
- 27. But sometimes you just need to believe… and use the Force use the force… let go… trust me …
- 28. PHIL @LEGGETTER Head of Developer Relations phil@pusher.com