This P.O.S is a decent P.O.S as it is interactive, with the This P.O.S is a unique, eye catching shape whichcase able to rotate in order to enable you to find your would increase the chance of a passer by stoppingpreferred dvd. Also, the big square advertisement and filling out a lottery ticket due to the standsabove the dvds stands is effective in drawing in the uniqueness. Also, the fact that the P.O.S is locatedcustomer with the large text. This P.O.S however, does at the door indicates that people leaving andlook slightly tacky with the dvds not in order and with entering will both be drawn to the P.O.S as allspaces between each dvd. This may prevent a customers will see it. The design is, however,customer from purchasing a dvd, but this isnt very located next to other Point of sales which wouldlikely. Also, seeing as the stand is located randomly, draw attention from this one, therefore drawingand not in the dvd section, the chance that a passer by away potential customers.will purchase a dvd is unlikely as the majority of them This P.O.S is clearly displaying the brand above thewill not be looking for a dvd in that area. products which catches the eyes of passers by. Also,This P.O.S has many hats and displays them neatly, with the P.O.S rotates and is therefore interactive, whichmany different styles in order to please more will help sell the products easier by interacting withcustomers. Also, the P.O.S stands out in the the customer. The products are also easilystore, which will catch the eye of more customers. The accessible, which also makes each potential salehats are, however, displayed at different levels and more likely. The position in which it is locatedtherefore, the eye line hats will be viewed more as however, isnt ideal as it is placed randomly withopposed to the bottom or top sets of hats. files.These watches have been displayed effectively as the This P.O.S clearly displays the brand, alongsideyellow catches the eye of passers by and draws their where to use the product. The P.O.S is alsoeyes. Also, the watches aviation origins are very organised as each card is displayed inrepresented here with the pilots helmet, which would order of price, which makes it easier for theespecially attract aviation enthusiasts. The fact that a viewer to choose which card they want. Thesole watch is not being sold suggests these watches P.O.S also displays the cards in such a wayarent entirely exclusive and this would loose some that they seem to flow.customers that like exclusivity.This P.O.S is possibly the favourite of all, due to the This P.O.S is shaped as a large product that itfact that it stands out the most, which is particularly is advertising, which is effective as the viewerimportant as this will catch the eye of passers by in can clearly see the product from the merethe path. In addition to this, the products are in a neat shape of the P.O.S. the products are alsopresentation which will add to the wow factor of the neatly displayed within the P.O.S, with whatviewers. The fact that the stall is in the walk way and seems to be the more focused on productsnot in a cook shop means that many will just view the resting on top, which also seems to be thestall as they are not looking to purchase these cooking actual versions of what the P.O.S isutensils. portraying.
This P.O.S is really originally and is very eye-This P.O.S is made so that the design colour matches catching due to the layout of the products andthe products, which seems to be flowing with the also where they are positioned. This also relatesP.O.S. Also, the fact that the P.O.S is positioned at to the actual products design, which is uniquethe doors of the shop means that every person and quirky and will also advertise for theentering the shop will pass it twice, once coming in individual who is out of the ordinary. Also, the fact that that the P.O.S is positioned at theand once exiting, increasing the chances of the window of the shop indicates that passers by willcustomers picking up a product to purchase. be drawn to the P.O.S. This Rimmel P.O.S is advertising effectively its brandThis P.O.S is a very good P.O.S as it both clearly advertises and also portrays various products that Rimmel sell,the product logo above the products, with a wide range of which makes it more likely that a passer by will see aconverse products being displayed under the logo. Also, product that they like. The use of photos also takealthough the products are different colours, the shoes away any dullness and brighten the P.O.S up. Theseem organised due to the fact that most of the heels are products do, however, look slightly messy andfacing the same direction and all platforms that hold the unorganised which may be the factor that does notshoes seen to be in a organised fashion. This P.O.S stop passers by.however does seem slightly dull compared to some othersIve viewed as it simply brandishes the logo and product.This P.O.S is very interesting as it uses both the back This P.O.S is unique as most P.O.S designs thatboarding picture and the slanted platforms which holds portray many products look unorganised andthe shoes in order to make a boring running shoe seem also slightly tacky, and in some cases overwhelminteresting. Also, the fact that this P.O.S is focusing on the viewer. This design, on the other hand, doesparkour, allows the design to draw in customers as this is not look tacky at all and in fact looks neat andsomething most would like to do but have never actually organised, which could be what the watches aredone it. The design is also by the window which would be trying to be linked with. Also, these productsseen by passers by and the intricate shape and the are being displayed so that one watch isbackboard will draw in the passer by. This design, positioned above the others in the middle of thehowever, does not really focus on the products, but others. This is likely as the P.O.S is trying to sellinstead they focus on the Parkour aspect. the most expensive watch by portraying it as the most exclusive.This P.O.S is portraying many different products in onespace so that passers by are more likely to see a productthat they would like. The P.O.S is, however, veryunorganised and looks as if not much thought was put intoit, which incidentally will likely not attract passers by. Thebrand also is not evident in this P.O.S which is not very goodin terms of selling their brand.
Mr L’Oreal men expert Natty The bottles are very plain, like medicine bottles, which L’Oreal use aging, yet good looking men adds to the unique identity such as Pierce Brosnan to advertise their of Mr Nattys product and products. This will appeal to men from also stands out from other about 26 to 40, from when men start to brands that try too hard to think about aging and want to keep their be different, whereas Mr young skin, this is why they use the Natty did it with minimal actors like Pierce Brosnan in order to effort. advertise so that people will see their good skin and aspire for that. Mr Natty is a very patriotic, British brand, which is shown by their The fact that their men expert slogan ‘cutting hair for products all contain that orange queen, country and colour is significant as it is an English pounds’. This energetic colour, which will attract would also appeal to the man looking for anti-agingAll Mr Natty products have a British patriots and cream.similar look, which is unique, make it more likely thatand quite old style, with the they would purchaseplain bottles and tins. They this product overalso sell many other products another.which allows them to fit intoa wider market of mensgrooming and appeal to morepeople. Their advertising, unlike other men grooming adverts, is very down to earth, which would also relate to the average user, sitting in his chair casually watching TV, which is opposed to many which are up in arms and ‘up in you face.’
Old Spice The writing is bold, which in turn is eye Fish Soho catching and this will also help to sell Fish Soho is a unique brand They also focus on the there product, along with filling otherwise dull empty space. which is very proud of its Soho grooming of hair and do roots. They also stay true to not sell many things such their common background of as aftershaves or Soho in London by making deodorants, which limits their products fairly affordable their market, but at the to all, but at the same time not same time allows them to too cheap so that they focus on the hair products therefore do not get an image sand attempt to lead theThe packaging has a of being a cheap company. market in that sector.comedic feel, which wouldappeal to many men witha sense of humour,preferably the youngergeneration. Their products give a sea beach feel, due to the light blue colouring. Also the text seems eye-catching and fresh. Also, as the hairdressing shop had light The website links blue tiling, many of the products Fish commercials, which will likely Soho sell portray this, which is quite put the viewer in a better unique. mood due to the commercials comedic value, and then increase the chances of the viewer purchasing their product both due to the mood that they are in and also as the design of their products gives off a feel good factor
Hackett Lynx Lynx is aimed mainly at men Hackett use stylish due to their sexual women models that most that are in their men aspire to be, advertisements. They use with stylish hair and mens desire for good looking young looking women in order to draw men faces, which would in to purchase their product. likely draw attention from the younger generation that would like toHackett does sell a range of clothing, grow up to look likemuch of which is very expensive. This the models.therefore would put off young teenagersdue to the prices, targeting the slightlyolder man with more money, but onlyuntil about 25 as then men start to weremore Armani or Gucci in this clothing type. The text of lynx is very bold, which discretely implies that the users of this products will be big The Lynx deodorant bottles, which they are and bold, which would only really well known for, all have a unique design and appeal to the younger generation instantly stand out from other brands. TheseAlthough Hackett target clothing lines, of men designs all also would appeal to youngerthey also do aftershaves, which look men who prefer the look of the bottle thanquite smart and the fact that the the actual scent.bottles are the same, indicates thatHackett are going for the formal look.
History Fish opened its first salon with two staff at 1987. the brand then really kicked off two years later when vogue magazine covered the shop. Then in 1990, Paul Burfoot did a photo-shoot with fish product including a‘Fed up with the pompous, prima donna attitude of most young Kate Moss. 5 years later, Harrods stocked the fish wax which boostedhairdressers in the West End, Paul Burfoot decided to open the companies popularity.his own place and acquired premises on D’Arblay Street, In 2002, fish launched a mens range in boots. Then, in 2006 fish took theSoho in 1987. Formerly a sex shop, he stripped the walls to international step up and launched their products across the states.find beautiful art deco tiles, revealing the shop used to bea fishmongers – hence the name ‘Fish’ was born.’ I believe that the target group is men and women aged 16 to 35, as they sell products at that are not viewed as a starting product to use on people using the products on their hair, but at this age gap people are using these specific productsThe fish franchise is unique as it is trying to be individual, with the fancy As you can see, Fish Soho do many different products, focusing on hair products,text and light blue containers. This is also shown by their models on their but they also sell other grooming essentials such as deodorant, shampoo and evenwebsite as they are individuals which are not the normal people, such as body wash. The individuality of this franchise is really shown by the unique,the woman below with very unique hair. Also, I believe that Fish Soho are different colouring of each product, which also sub consciously encourages you toencouraging you to be individual. be different.
Design brief and situationBriefDesign a new point of sale display unit for a male groomingcompany. The unit must display at least 1 product from their rangeand must clearly identify the brand. Possible brands are Old spice,fish, LOreal men expert, Mr natty, Lynx and Hackett.SituationFish Soho are a fairly new brand and, although the business issuccessful and is sold in places such as boots, the brand do not havea particular point of sale, which clearly has limited how much FishSoho can expand and grow. Also, seeing as the company is incontention with brands such as VO5 and LOreal, they need to becompetitive in order to match these companies. Therefore a point ofsale would open the doors to the market that Fish Soho arecompeting in.
Task AnalysisAesthetics Safety SizeHas to fit the products design. The The design has to be safe both to the The design must be small enough to bedesign has to be eye catching and also customers and developer. The design transported and moved into the shops,advertise the product properly, without therefore has to have no sharp edges or but must be big enough to sand out andoverwhelming the product. parts that could harm someone, such as properly advertise the product. children who will touch the design.Cost Interactivity CustomerThe design has to be of a decent cost to The design must allow the user to The design appeal to the productsavoid the design looking tacky. At the interact with the product in order to typical customer; the individual whichsame time, the design has to be at a stand out from the average products stands out. This also must appeal toreasonable price in order to allow more around it in the shops and be that edge others at the same time in order todesigns to be produced and put into the that determines whether the customer expand the products appeal.shops to advertise the product. buys your products or the product next to it.Social Media Environment Function The design must fit the environment, or The design must be able to fill its mainThe design will display the function; to sell Fish Soho products,products, Facebook, Twitter page and the shop where it will be displayed, but at he same time stand out in order to without just being a design with aany online Competitions taking place random product on it.regarding the brand in order to fully advertise the product it is displayinginform the customers of the brandsactivities.Originality Materials FutureThe design has to stand out from the The design must be designed from The design must be able to last the testsrest in order to properly advertise the materials that do not look tacky, but at of time in order to be able to advertisebrand and allow passers by to purchase the same time are cheap enough to be the product for longer. Also, the productmy product instead of another. used for multiple point of sales. must be unique enough to stand out from future P.O.S stands as well.
Initial SpecificationAesthetics Cost CustomerMy Design will relate to the brand, as the design of The cost of the design must be cheap enough The Design must link with the customerthe P.O.S will relate to the tiling of the Fish Soho to be produced to go to multiple shops, but and must therefore be unique, quirky andoriginal shop, blue with white filing between each must have a fair amount spent on it in order to individual. This will therefore attract thetile. This also will relate to the product as they not look tacky. As well as this, the product must customers they already have, but thebrandish that iconic look. This will accent the be able to advertise a fairly expensive product design must also appeal to others in orderproduct and advertise it to passers by properly. range, Fish Soho and cant therefore look cheap. to expand their customer market.Environment Size SafetyMy product must fit within its environment in My product will be small enough to be able to fit my product must be safe and able t be in aorder to both allow the products surrounding to into relatively tight spaces, but at the same time, shop for an extended amount of timeaccent my design and also be in a shop that the product will be designed big enough to be able without causing an accident. I will do this byrelates to the product. This will therefore attract to stand out and fully advertise the product it will eliminating any sharp edges and also by usingthe most customers as the people in the shop will be holding. I also would like it to be a size in which it shatter resistant glass so that if it is knockedbe looking for something that relates to my can be placed at eye level in order to attract over, glass will not blanket the floor.product. I will also most likely place it inside as I attention.believe that it can use the shop design to accentthe design Function Materials I will make my product with its main function in mind, to I will design my product with materials that are not expensive in sell the chosen brands, fish Sohos product. I will design order to be able to produce more than one design, but the it with this in mind and will use this initial specification in materials cannot be too cheap as that will make the design look order to do this. tacky. I also will use materials that link with fish soho products.
Links FXLogicalThe design needs to display the brand logo in order to let the customer know what the design is advertising.The Design must allow the product to be ergonomic in order for the customers to hold and view the product easily.The design must be positioned in such a way that the passers by can properly view it. This will allow the maximum amount of passers by to view it and also create themaximum amount of potential customers.The product must be in a shop that relates to the products being shown. Therefore, the customers in the shop will likely be looking with that particular type of productIllogicalIf the design is not placed at eye level, then some people that are simply passing by may not notice it as they are not looking for a particular product.The design must be able to properly advertise the product as, if it doesn’t, it will not complete its main aim, to advertise the product. To be dishonest to the consumer so they have full trust in you For the unit to look cheap when displaying an expensive product To sell in non-related stores as you wouldn’t have many sales To put the point of sale unit in a place of the shop where it is not visible to the passing customersNeedThe product on show so the customers know what they’re purchasingThe unit must stand on its own without any support so it should be freestandingIt needs to be safe to handle when customers want to test itTo inform the customers about what it does if it is a new brandAccessible to the customer with ease otherwise if it is in a box they probably wont be bothered to ask someone about itTo be easy to use and simpleKeepI am going to keep the social media part of it so that it is fun and interactiveI am going to keep the product on display and where there is a heavy footfall because more people will go past itI am going to keep the theme of the brand with its old heritage look so that customers get a feel for the brandFunction vs. FormThe form of the unit so the aesthetics should be more effective than the function as more people will go past it rather than go up to it and test itThe function should be efficient, honest and reflect what the brand does for the customer
Mood board I will complete my mood board by researching the brand I have chosen and then I will take Research Plan 10 Minute Observation For this piece of analysis, I will go to a photos of things such as materials and other Customer profiling shop with a point of sale and observe the customers that interact with it for 10 products that relate to my chosen product. I will I will clearly profile the customers that use the product also research what the shops look like in Soho minutes. I will also attempt to compare in order to get an outline to who my design should in order to include the birthplace of my chosen the product with a point of sale to a appeal to and also gain a perspective to what I could do product. I will have to know before hand some product without one. As well as this, I in order to expand their target market to others, information from fish soho in order to get an will also see how the customers interact individual from their customers now. I will not only find idea of what the products are about. I will then with the design, in order to enhance my what type of people use this product, but also what group together the photos that I have chosen understanding of how far interactivity of gender, which will give me a bigger perspective on the from the internet, magazines and design books my design will help sell the product, target market of this product. in order to complete the mood board. Through therefore helping me design my point of this, I hope to learn more about my product and sale. what it relates to, in order to help me design my point of sale. Existing design analysis For this piece of research, I will collect 10 differentInterviews pictures of point of sale products and then use accessI will interview 5 different people each, in four different shopping FM in order to get a perspective on what design is themalls In order to get the broadest point of views from the public I optimum design in order to sell their product the bestcan. I will choose the people I interview carefully, people that style that they can. This will also allow me to gain atheir hair and stand out from the crowd, as well as some every day perspective of the current point of sales and what theyshoppers in order to get different opinions on what they like in do well and also what they could do better.point of sales and what draws their eyes. I will need to know thequestions I will ask within the interviews, however as it isnt aquestionnaire, I will also note other things the people I interviewlike and do not like. I will document the information I receive on a Competitive Productsnotepad and then I will go home and type the answers up in each To complete this piece of research, Iindividual interview. will list three different product brands Brand profiling that my chosen brand competes with. I will then decide how my point of sale I will clearly profile the brands that relate to my chosen brand and also design will be able to boost my brand categorise them according to cost and how unique they are. This will help me past these. By doing this, I will gain a gain a perspective on what brands my chosen brand is competing with and perspective of the market I will enter also how I will need to carry out my design in order to compete with the and also how these competitors work profiled brands. As well as this, I will be able to get more of an understanding to be competitive. of what brands are most similar to mine.
10 MinuteObservationFor this piece of research, I visited Ernest jones to observe thecustomers that were looking at this point of sale. Within about 4minutes, more than half of the customers that were in the shop viewedthis point of sale. I also noticed that this particular make had the moststand out point of sale which was sleek and aesthetically pleasing, with 5different watches being displayed. From this design, I could notice aclear difference between the customers that viewed this type of watchcompared to the other watches on sale, such as Tag Heuer or Breitling,with a number of customers actually viewing the other watches andleaving with Rolex watches. I chose to view customers who interactedwith Rolex as the point of sale was very good in terms of advertising theproduct, which I want my design to be able to do. As well as the brilliantdesign, I have learned from this that I should choose my position wheremy point of sale will be placed carefully, as if my design is the best pointof sale in the chosen store, it will likely gain the most attention, even ifthe product it is selling isnt the best in the shop.
InterviewsFor this piece of research, I visited Blue water, The Glades, Bexleyheath Shopping centre andalso Cribbs Causeway, which is in Bristol, where my Nan lives. From each I interviewed 5people, 2 male and 3 female, then switching the numbers in order to make the interviews unbiased. From these interviews, I gathered that the majority preferred better performance oftheir hair products to the way it smelt. This therefore told me that my Design for my point ofsale, in order to be most effective, should maybe allow viewers to try the product, asopposed to maybe being able to smell the product. As well as this, I asked whether theyhave ever been influenced to buying a product by the design that is advertising it. As I choseto interview 3 people in each shopping centre that were more Indie than the averageshopper and the other 2 the average shopper in order to find the differences between eachand also open a chance to attract both types of people. As well as this, I chose people underthe age of thirty, as above that age, people generally stop using products such as fish Soho,and switch to cheaper, more average products. From this, I found that the more Indiepeople were influenced on a product by a unique design, whereas the average shopperpreferred to be able to choose a product by seeing how it worked. This therefore gave me achoice; I could go with the unique design, the samples, or focus on both. I believe that byfocussing on both, I may focus more on one and less on the other without knowing it, but bydoing this I could expand Fish Sohos target market.
Mood boardFrom my mood board, I can see that the pictures thatrelate to the Fish Soho product are unique and fresh,which stand out from the norm. This will help me todesign my point of sale as I will be able to link mymood board and therefore gain a perspective on whatsort of shape, style and colour I could use in order tolink my point of sale with my product of choice, FishSoho. This will allow both product and designaccentuate each other and therefore be able to sellthe product to the best my design can. As the picturesare unique, it helps me gain a better perspective ofwho my design should be targeted at. Also, I can seethat lighter blue colours link better with my productand therefore would be the ideal choice to take whenI come to design my point of sale.
Brand Profiling NormalInexpensive Expensive As you can see from my brand profiling, fish Soho is located in the relatively inexpensive, unique brand section, however it is wavering in the expensive section. This revealed to me Fish Sohos biggest competitors, namely American Crew and Schwarzkopf and therefore allows me to research the competitors in order to gain ideas. As well as this, I will be able to use this in order to potentially research how Fish could Unique expand into the other sections.
Existing design analysis A- This design is both aesthetically pleasing and unique as it A- This design is very fresh and aesthetically pleasing to the eye. makes use of multiple separate parts in order to sell its product. The light black and white colours smooth contrast also would This catches the eye and also stands out from other products. attract many passers by. The shape of the design is also very The fact that it is unique will also attract the average, bored interesting as it is how the product is shaped and when a shopper who wants to see something new. customer approaches, they will notice this. C- this product makes use of simple black and white colours, C-This design is large and also looks quite costly, but this is how which may seem dull, but in fact isnt as it also uses shapes and the products are, very expensive and therefore attract more borders, as well as different sections to attract passers by and businessmen. This link will clearly put out there that the product also stand out. is quite expensive, which may repel some, but others may actually be attracted to this, such as the upper class. C- this product was made to attract the average passer by , by its uniqueness and also its shapes, which are sharp and attractive. C-I believe that this product was made to attract people who Also, the picture of the good looking woman would attract men prefer expensive, glamorous products and who don’t mind and make it more likely that they would by the product for a gift spending quite a bit of money. Also, seeing as the products are for women. displayed at eye level, the customers will easily be able to view it. E- This Design is made of card, glass and plastic, which can all be recycled, but they have to be separated first which is time E- This design looks to be made out of some sort of plastic which consuming and also not practical. The design does, however, may be able to be recycled, but the size of the product must first stand out from the average point of sale, with the downside be taken apart, but that seems to be not the easiest of tasks. being that this design requires a fair amount of room in order to The design is very big and therefore very hard to be positioned in be displayed; something some shops do not have. the shops. As well as this, the transportation of this design would be hard as the design is so big. S- This design is of a larger size, which may take up space, but does not overwhelm the viewer as each section accentuates S- This design may seem too big at first, but apart from each other. The fact that each section is big, however, will transportation issues, the design seems to be a good size to be hinder transportation and also re positioning it would be a pain. able to advertise the product and also stand out. If this product was bigger, then it would be overwhelming, but if it was smaller S- This design contains a fair amount of glass, which can shatter it may not stand out as mush and not advertise to its full and without proper precautions, seeing as the design takes up potential. so much space, a running child may collide with it and shattered glass is likely to go everywhere. As well as this, the sharp corners S- As this design is very large and in open space, it may be an may be a safety hazard as with a fall, these corners may be able obstacle, especially for children that are running around and is to break skin. large enough to cause an injury. The design, however, does not have points sharp enough to be able to impale someone, which F- This Designs main function is to sell the product and I believe shows some thought has been made into the safety of the that it does that very well, as the design is very unique and also product. not too plain, and will draw attention to the product. It is also very different and easily draws the eyes of passers by, whilst F- This Designs main function is to sell the product and I believe standing out from other products. that it does that excellently as the products are at eye line and the design is big enough to stand out from the others. The actual M- The mix of material works very well and allows the design to design is not too overwhelming and is refreshingly simple which do its job, to advertise the product. Very efficiently. I do believe, would attract many customers. however, that the design could have used some material such as a polished metal in order to add some shine to the product. M- With this design, I believe that plastic is the best material for this product, as it is very large and a lightweight plastic would be best in terms of transportation and safety. A metal would be too heavy and many woods would rot over time due to the perfumes in the air.
A- This product is very aesthetically pleasing, due to the sharpcorners. Also, the gold and blue colours both accentuate each A- this design is mysterious and dark, but in a way that attractsother, which is very soft to the eye. As well as this, the finish is many people. The silver writing adds a sense of glamour andvery sleek and you cannot see any imperfections which is adds value to the product that the design is selling. The point ofpleasing to the eye. sale is quite simple, basically a square base, but this simplicity isC-although the gold colouring looks expensive, it is not as it is actually quite refreshing.actually wooden. This makes an impression of expensiveness, C- this product makes use of a mysterious mix of black and silver,which will help to attract passers by. This will also give a false which is very stylish and catches the eyes and makes viewers feelimpression of the product being higher in the market than it their darker side.actually is and will help attract customers. C- this product was made to attract the average passer by , by itsC-I believe that this product was made to attract people who uniqueness and also its shapes, which are sharp and attractive.prefer expensive, glamorous products but do not want to spend Also, the picture of the good looking woman would attract mena truck load of money. The point of sale will help to advertise this and make it more likely that they would by the product for a giftas it gives the false impression of the design being made of gold, for women.which would attract this type of customer. E- This Design is made of card, glass and plastic, which can all beE- As this product is made of wood, it will be able to be recycled recycled, but they have to be separated first which is timeand reused, which is a benefit to the environment. This product consuming and also not practical. The design does, however,will be able to stand out from even the more expensive products stand out from the average point of sale, with the downsidein its environment as the point of sale uses a unique, well being that this design requires a fair amount of room in order toworked gold and blue mixture. As it is wood, it will not be very be displayed; something some shops do not have.hard to distribute, but the wooden pillars may be a little flimsy S- This design is of a larger size, which may take up space, butduring travelling. does not overwhelm the viewer as each section accentuatesS- This design is of an ideal shape and size, as it will fit on many each other. The fact that each section is big, however, willtables or stands, and also has enough room for a customer to be hinder transportation and also re positioning it would be a pain.able to reach inside and touch the product. I believe that this is S- This design contains a fair amount of glass, which can shatterthe ideal scale as if it was bigger, the design would look to large and without proper precautions, seeing as the design takes upfor the product and if it was smaller, the product would look so much space, a running child may collide with it and shatteredsqueezed. glass is likely to go everywhere. As well as this, the sharp cornersS- This Design is very safe, as there are no loose parts or sharp may be a safety hazard as with a fall, these corners may be ableedges. The corners, however, do seem to be slightly too pointed to break skin.and therefore if someone were to fall on an edge, it may break F- This Designs main function is to sell the product and I believeskin, but generally the design seems to have had safety in mind that it does that very well, as the design is very unique and alsowhen designing this point of sale. not too plain, and will draw attention to the product. It is alsoF- This Designs main function is to sell the product and I believe very different and easily draws the eyes of passers by, whilstthat it does that very well, as the design is not overwhelming or standing out from other products.too plain, and will draw attention to the product. It is also very M- The mix of material works very well and allows the design tosimple and requires little work to put together and fit into the do its job, to advertise the product. Very efficiently. I do believe,shops shelves. however, that the design could have used some material such asM- The wooden material works very well and allows the design a polished metal in order to add some shine to the product.to do its job, to advertise the product. I do believe, however,that the design could have used a plastic, such as polystyrene, asit would have a more natural finish as the whole plastic would becoloured, not just the surface.
Customer profilingIndieFish Soho appeals more to the indie section asit has a unique, stylish design which stands outfrom the other related products in the market.As well as this, Indie people tend to havestandout, individual hairstyles, which is whatthe Fish Soho products tend to specialise at,along with a unique, pleasing scent to theproducts, which these people will like as theytend to prefer the sharp, fresh look and scent.Both male and female Indies will like theproducts as fish has a male and female section,which will expand their market and thereforeboth male and female will use Fish Soho.
Customer Profiling Male Unique hairstyleNormal hairstyle As you can see from my profiling, the customers that use Fish Soho are Indie males and females, which can be seen from their clothing and makeup. They do, however have both unique and normal hairstyles which shows that the Fish Soho target market isnt just targeted at unique hairstyles, which is a relatively small target market and with more normal hairstyles also in Female the target, the customer size is expanded.
Competitive Products SchwarzkopfI visited Blue water a while ago in order to carry out some research, and I came across the section in Boots where they sold Fish Soho products. Rightnext to this was Schwarzkopf products, which had about as many products as Fish. They both seemed to be selling, but the Schwarzkopf productsseemed to be selling more. I believe that this is as Schwarzkopf make more use of advertising, including point of sales in order to put their product onthe market better. In order to compete with Schwarzkopf, I believe Fish Soho need to advertise their products better, which indicates that my pointof sale should boost the Fish products on the market and therefore compete better with Schwarzkopf. American CrewAmerican Crew products are very similar to fish in the fact that both products do not advertise themselves very well and are usually recommended bythe Salons. Both, however, are very good at what they do, styling hair, and with a advertising boost, could have a big chance to blossom on themarket. It is for these very similarities why American Crew are big competitors, and in order to compete with American Crew, I must help fish toadvertise more in stores in order to get the advantage of shop sales over American Crew, as American Crew is a very good product and with betteradvertising, could even compete with the better selling, not as good products such as Garner or Shockwaves.FudgeAt my last haircut, I was recommended Fudge, as it worked really well and smelt nice too. This product is generally not advertised much, but isactually beginning to be. This therefore proves to be a very big competitor to Fish Soho as it is already one step ahead. Therefore, in order to be ableto properly compete with this product, Fish must expand its advertising campaign and therefore put the product fully out their and really enter themarket. Fudge is very similar to Fish Soho in the fact that it is very good at what it does, which is style hair, which will be a benefit when competingwith each other as both, when at the same advertising stage, will be roughly at the same level and therefore be massively competitive.
useful Summary of research Not as the Fish Soho target useful market isnt just targeted at unique my Design for my hairstyles, which is a point of sale, in relatively small order to be most target market and effective, should with more normal Fish Soho appeals hairstyles also in the more to the indie allow viewers to both my product and try the product target, the customer section as it has a design should size is expanded. unique, stylish design accentuate each which stands out from other and therefore the other grooming sell the product to products on the the best of my market lighter blue colours designs abilities. I should choose my From my mood board, link better with my position where my I can see that the product and point of sale will be pictures that relate to therefore would be placed carefully, as the Fish Soho product the ideal choice to if my design is the are unique and fresh, take when I come to Both male and best point of sale in which stand out from design my point of female Indies will the chosen store, it the norm My product will sale will likely gain the like the products as link with the light most attention fish has a male and blue colour, with female section, swirling white which will expand designs, such as their market and the blue sky with the more Indie people I could go with the therefore both male pure white clouds were influenced on aunique design, the and female will use my point of sale product by a unique Fish Soho.samples, or focus on should boost the design, whereas theboth. I believe that by Fish products on average shopperfocussing on both, I the market, so preferred to be able tocould expand Fish the design must choose a product bySohos target market as fish Sohos biggest fish Soho is located be flawless seeing how it workedIm appealing to the competitors are in the relativelymajority. Schwarzkopf and inexpensive, unique American crew, brand section, which gives me however it is products I can look wavering in the at. expensive section
Further specificationThe design will be positioned at eye level in order to attract the most amount of customers as they will seethe design on the corner of their eye if it is at eye levelThe design must be eye catching and link with the product in order to catch the passers by on their eye leveland allow their interest to be graspedThe materials I use must not only be of a decent price in order to make a good, yet relatively inexpensiveproduct, but they must also link with my design, so I must use plastics coloured of a sky blue colour, forinstance.The design must be located in a shop that not only links to my product, but it must also attract my maincustomer segment, the indie section. This will therefore help to sell my product by pleasing our targetmarket.My product must be of a size that allows the product to fit into tight places and also is easy to transport, butmust still be big enough to be eye-catching. The estimated dimensions are: 45cm x 40cm. This will be botheye-catching and compact.The design must be to a safe standard in order to not put the customers at risk, so I must file edges and anyglass must be secure. As well as this, the design must not be positioned on an edge so that the designcannot fall of and shatter, causing a safety hazard from the shattered materials.
Development BaseMaterials~ Oak Materials~ TeakThere are many types of oak, with over 600 Teak is a yellow to dark brown hardwood which isspecies. However, for my design, only one type extremely heavy, strong and durable. Often stronglyof oak interests me. This type is white oak, figured, teak may show straight grain, mottled orwhich is of a lighter shade than such oaks as red fiddle back figures. It carves well, but because of itsoak. As well as this, oak has great strength and high value, is often used as a veneer. Scandinavianhardness, and is very resistant to insect and modern, and oriental furniture styles are oftenfungal attack because of its high tannin content. crafted of teak. I don’t really want to use a veneerIt also has very appealing grain markings, which as It looks slightly tacky and with a veneer, thewould highlight my design as aesthetically cheaper, hidden wood may not be able to hold uppleasing. as well. If I were to use this type of If I were to use teak, I would wood on my base, it would have to spend a lot of money in easily be able to support my order to get the amount I Ferris wheel components over desired. If I used a veneer, time through wear and tear of however, the durability may be people accidentally knocking it decreased. As for its weight, and putting pressure on it, teak is very heavy and with my along with not succumbing to Ferris wheel components and any threats to insects. Along everything else, my design with this, my design is based for would be hard to move around a fish Soho product, which will and I would have to design it to be better accented by a lighter be taken apart to be moved. shade of oak.
Aesthetics~ size of Base Aesthetics~ Size of Ferris WheelI must use the correct size of base for my The Ferris wheels diameter must also bedesign in order for it to not make other parts carefully analysed in order to make the wholelook disproportioned. Therefore I have chosen design proportioned and also not tothree different sizes. overwhelm the base.1 I have created three possible From these choices, I can see, sizes for my base. Base 1 is that based on the base that I wide enough to be able to plan on using, the 25cm Ferris hold a larger top wheel would look dis- section, along with base proportioned and the base 2, whereas base 3 is slightly 30cm x 30cm would over whelm the Ferris2 less wide. Base 1 and 3 is of a wheel. As for the 45cm Ferris slightly less height than base wheel, I believe that that 2, but I now believe that base would oversize the base. The 2 is too squared and would 35cm Ferris wheel, I believe affect my designs aesthetics 25cm x 35cm that it would compliment the negatively. As well as this, I bases size and also would still believe that base 1 is the3 ideal base as the wider area be able to hold its position, whereas the 45cm Ferris does not only make the wheel may succumb to stress. design less squared off, but also will be able to support a higher top part. 45cm x 45cm
Usability~ Handle Components~ Product holder I am likely to use cogs to operate my On my Ferris wheel, I will have a product holder design with a handle to wind the cogs, where the compartments go on life-size ones. therefore I must allow the customer to However, I must design the components so they will feel comfortable winding the handle, fit in with the rest of the design, they also must be which will increase the chance of the user unique, as that is fish Soho in one word. buying a product. The hand must fit snugly around I can either design the holder in a the handle in order to have the squared design like many Ferris most comfort as, subconsciously, wheels, which is easy to make comfort will lead to the increased without making it look bad, the chance of the customer purchasing semi circle, which is aesthetically the product, this is ergonomics. pleasing but will still be quite Therefore I will most likely use a difficult to make and be able to material like rubber in order to also hold the product. The last is a allow easier reeling. I have also hexagonal holder, which is unique taken average hand measurements and will be able to hold the to now help me develop my grip product easily, but will be difficult which shows that the average hand to make. Overall, the square is 1cm long, so I will then use a 19cm holder will be easy to make and hand to model the handle. also will be customisable, with things such as banners like on theLength of hand amount square shape to the left.18cm 619cm 1020cm 321cm+ 1
Manufacture~ Ferris wheel Construction~ HandleThere are several ways I could manufacture With the construction of my handle, I will have themy Ferris wheel so that is interactive and main part which I plan on making with metal as itrotates: Using a motor and switch to rotate is durable and will hold over time. Then I will put aeach product to get the one you want, using a ‘coat’ of material that I plan on being rubber withhandle and cogs to rotate the Ferris wheel, my ergonomic hand shape in it, which will makeand finally using a tank track like way and let the handle more comfortable than simply thethe wheel be rotated by pulling on the track. I metal. I plan on constructing this handle bybelieve, however, that the way of the cogs is getting a metal rod, then getting a block ofcurrently the ideal way as it interacts with the rubber, cutting it down to size, with a hole in theviewer the most and also costs less than the middle the size of the metal rod and then using amotor way. I will do this with the use of handheld sander to make the hand shape in theseveral cogs and a rotating handle. rubber. The hole will be tight enough on the rod to keep itself in place.
HandleMaterials~ Rubber Materials~ FoamRubber is fairly easy to work with and will be Foam is very easy to work with andfairly easy to incorporate the ergonomic hand incorporating the ergonomics will be fairly easyshape onto it. As well as this, it will be able to to shape onto the foam. On the down side,last through a fair amount of wear and tear and however, the material is not very durable and itin the event of damage, a replacement will be would only take one child to tear chunks off offairly cheap and not take too long to make. As it, which would make it a nuisance for the staffwell as this, dirt can be wiped off with simply a to have to replace it. The replacement wouldcloth which means less work for the shop staff still not cost much as the rubber is very cheap,when the design is placed in the shop. I am and would also be quick to make. If thetherefore likely to use this as the grip due to product got dirty, it would still be easy to clean,the simple fact that it is both convenient and but not as clean as the rubber, and seeing asalso fairly easy to work with. the rubber is more durable, I will likely use the rubber instead.
Construction~ product holder Usability~ Bottom of baseI will construct my product holder by the use of The bottom of the base will have the foamtwo parts, the square part and then the bottom material that mouse mats have on thepart. I will also make the bottom part have a small bottom so that the design doesn’t slip off ofsection go into the square part in order to make the surface, such as any varnished wood thatthe holder have the maximum support. I will use may be in a store. This material will not only bethe bottom part to hold as the base, so the glue I a benefit in terms of keeping the design fromuse must be strong. any fall damage, but the material is not very expensive, with the only things needed to complete the section being a glue gun and the foam. Even if I cannot find any of the material that I want, I will always be able to purchase a mouse mat and strip the bottom, to use it for my design. This will prevent the winding handle from making the design move around, which may annoy the customer to the point which they leave the design and go elsewhere, so this simple material could potentially sell more products.
Manufacture~ product holder Construction~ product holder I must choose how to construct the main body of To construct this product holder, I will use the finger the holder, with which joint to use being the focus. joint. I with do this by running off of the following: There are three different joints I may use: Finger Joint I wish to use the finger joint as it is very strong, easy to make and will do the job. It will simply require me getting four pieces of wood andDowell joint measuring each square part. Then, it is a simple matter of gluing each square and putting it together. The squares and also the glue will then be strong enough to hold the product and also handle the strain of constantMitre joint movement, particularly better than the mitre or dowel joint.
Components~ logo stencils Manufacture~ logo stencils My design, on the base, has stencils for the Fish To be able to make my stencils to my desired Soho logos, which protrude from the base in look and shape, I would like to use a software order to eliminate the sense of dullness and also such as I-cut, which is laser cutting compatible, to attract attention from the customers to the to first create the stencils on a computer, which products name. these components, I have would allow me to produce the design to my decided, will be made separately from the base desired outcome without having to start again instead of having to cut a section from the base or waste time precisely cutting by hand with a and leave the shapes. saw, then use a laser cutting machine, from which we have one in school which will further allow me to spend less money, to precisely laser cut my design to how I want it. I will then, after I’m happy that the stencils are fine, begin to stencil look at placing them on my base. baseThis will also be a better option than carvingthe logo into the base as, if I make a mistake, Ijust have to re-make the stencil, whereas withcarving you will have to restart the base. Withmy design, the base will be fairly large and alsoa fairly expensive oak, so stencils willpotentially save a lot of money.
Materials~ logo stencils Components~ Ferris wheel pylonsI would be looking at choosing 1 of 3 different For my pylons that connect the product holders to thematerials when developing and manufacturing cog that makes the Ferris wheel rotate, I will have to makemy stencils: the individual parts and then combine them together, which will take a while from making the two poles and I will develop my logo then connecting them. These components will be laid out stencil with Acrylic as the individually as follows:Fiber-glass material. I have chose this as it is not only the cheapest of the three, but it also comes in colours which have been injected and not painted, like the other two materials wouldve had toSteel sheet have been. Along with this, it is easy to laser cut and will also be fairly durable for simply sitting on the base. Steel and fiber-glass will also have to be ordered in, By using individual components, I can have space whereas there may be some to make a mistake and still be able to easilyAcrylic acrylic already in stock. correct it by replacing that individual component. Acrylic does the job it is meant for on my design and is also fairly cheap.
Construction~ logo stencilsTo finish off my logo stencils once they arecompleted, I will then have to add them to thebase. In order to do this, I will need to figure outhow I will approach it. I could firstly use a Dowellby drilling a little into the stencil and base, thenusing glue to connect both which would bestrong but if I slip up with the drill, I may have tore do a stencil, which is both time and moneyconsuming. stencil baseI believe, however, that the simplemethod of using a hot glue gun to glue thestencils straight on to the base is better asit may not be as strong, but it will still stayon the base and also the aesthetics willnot be changed. It is also less timeconsuming.