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    Ctf presentation 5 8-13 Ctf presentation 5 8-13 Presentation Transcript

    • 2013-2014
    • Key Audiences• Missouri Residents• Grantees• Donors
    • • Missouri Foundation for ChildAbuse Prevention• Strong Families, Safe Kids• Preventing Child Abuse & Neglectthrough Grant Distribution,Education & AwarenessTheme/Slogan
    • Advertising / Media Activity PlanPublic Relations / Social Media Activity Plan• Prevention Campaigns• Donor Campaigns• Media Mix
    • Prevention Campaigns• Not Even For A Minute (NEFAM)~Never leave children unattended inor around vehicles• Shaken Baby Syndrome (SBS)Prevention~Never Shake• Parent with Patience (PWP)~Stress~Words Help~Little Kids Make Big Messes~Strengthening FamiliesStrengthening Families Initiative (SFI)
    • Four Campaigns – Primary (Statewide)Mediums Include: Radio, Parenting Magazines, Online Advertising & Cable TV PSAs• July/August -- NEFAM• December – Stress, Words Help & Parent with Patience• February/March -- Parent with Patience (coupled w/Tax Check-off)• April -- All Messaging *Child Abuse Prevention Month & Strengthening Families• Campaigns supported by the Public Relations / Social Media CampaignThree Campaigns – Secondary (Targeted)Mediums Include: Hispanic Radio and Metro TransitHispanic Radio:• December -- NEFAM, Never Shake & PWP• March -- NEFAM, Never Shake & PWP• April -- NEFAM, Never Shake & PWPMetro Transit:• December -- Stress• March – Words Hurt• April – Strengthening FamiliesCampaigns supported by the Public Relations / Social Media CampaignPrevention Media Plan
    • Not Even For A Minute (NEFAM)Print, Radio ads & Cable PSAListen (Radio):NEFAM - KidsVehicles Get Hot FastWatch (Cable):2013 Not Even For AMinute
    • Never Shake A Baby (SBS)Print & Radio adsListen:Babies Cry
    • Listen:Uh OhStuff Happens
    • Parent with Patience (PWP)Cable TV PSAWatch:Parent With Patience - Mud
    • • License Plate• Tax Check-Off• General Donations~End-of-Year~Matching Gift~OtherDonor Campaigns
    • Three Campaigns Primary (Statewide & Secondary)Mediums Include: Radio, Print & Cable TV PSAs• November/December -- General Donation(end-of-year, matching gift, license plate)• February/March -- Tax Check-off (coupled with PWP)• June -- License Plate• Campaigns supported by the Public Relations / Social Media CampaignDonor Media Plan
    • Listen:SFXToo EarlyYou Do We Do
    • Listen:Everyone’s ResponsibilityThe Beach
    • Listen:Do It For MeSFXYou Do We Do – KidsEveryone’s Responsibility
    • Watch:Kids Count on UsNot Even For A Minute
    • • Radio – Missourinet statewide radio, targeted & metros• Radio – Hispanic in St. Louis, Kansas City, Columbia• Print – Parenting Magazines• Print – Rural Missouri Magazine• Transit – MetroLink & Buses in St. Louis & Kansas City•Website• Public Relations Efforts – traditional & social media• Facebook – Targeted Online Advertising• Cable Television / Public Access Channel PSAs• Twitter• Prevention $ense• Never Shake/Safe Sleep DVD•Texting: Positive Parenting Messages• Print Materials(brochures, posters, banners, magnets, electronic forms, etc.)• Special Events/ExhibitsMedia Mix
    • KIRK-FMMaconKRES-FMKJEL-FMKTXR-FMKKLR-FMPoplar BluffMaconRallsPikeSt. FrancoisBollingerCapeGirardeauMontgomeryGasconadeSt. CharlesSt. LouisSt. Louis CityNew MadridPemiscotTexasDunklinChristianBarryKCLR-FMColumbiaWSDD-FM/WEW-AMSt. LouisKCHZ-FM/KDTD-AMKansas CityKJFM-FMLouisianaWGEM-FMQuincyKYRO-AM/KFNS-FMTroyKTUI-AM/FMSulliv anKFAL-AMFultonKTTR-AM/FMRollaKUKU-AM/FMWillow SpringsKMIS-AMPortagev illeKBOA-FM/KGLU-FMKennettKCRV-AMCaruthersv illeKWOS-AMJef f erson CityKWRT-AMBoonv illeKMMO-AM/FMMarshallKTTN-FMTrentonKOKO-AMWarrensburgKDKD-AM/FMClintonKCHI-AM/FMChillicotheKAAN-AM/F2KAAN-FMBethanyKBFL-FMBuf f aloKRWP-FMStocktonKDMO-AMJoplin/CarthageKNEM-AM/KNMO-FMNev adaKZRG-AM/F2KZYM-AMJoplinKRMO-AMMonettKJPW-AMWay nesv illeKTKS-FMVersailles/Osage BeachKKOZ-AM/FMAv aKMEM-FMMemphisKSGF-AM/FMSpringf ieldKSWM-AMAuroraMaconRallsPikeSt. FrancoisBollingerCapeGirardeauMontgomeryGasconadeSt. CharlesSt. LouisSt. Louis CityNew MadridPemiscotTexasDunklinChristianBarryAdairAndrewAtchisonAudrainBartonBatesBentonBooneBuchananButlerCaldwellCallawayCamdenCarrollCarterCassCedarCharitonClarkClayClintonColeCooperCrawfordDadeDallasDaviessDeKalbDentDouglasFranklinGentryGreeneGrundyHarrisonHenryHickoryHoltHowardHowellIronJacksonJasperJeffersonJohnsonKnoxLacledeLafayetteLawrenceLewisLincolnLinnLivingstonMcDonaldMadisonMariesMarionMercerMillerMississippiMoniteauMonroeMorganNewtonNodawayOregonOsageOzarkPerryPettisPhelpsPlattePolkPulaskiPutnamRandolphRayReynoldsRipleySt. ClairSte. GenevieveSalineSchuyler ScotlandScottShannonShelbyStoddardStoneSullivanTaneyVernonWarrenWashingtonWayneWebsterWorthWrightKCLR-FMColumbiaWSDD-FM/WEW-AMSt. LouisKCHZ-FM/KDTD-AMKansas CityKJFM-FMLouisianaWGEM-FMQuincyKYRO-AM/KFNS-FMTroyKTUI-AM/FMSulliv anKFAL-AMFultonKTTR-AM/FMRollaKUKU-AM/FMWillow SpringsKMIS-AMPortagev illeKBOA-FM/KGLU-FMKennettKCRV-AMCaruthersv illeKWOS-AMJef f erson CityKWRT-AMBoonv illeKMMO-AM/FMMarshallKTTN-FMTrentonKOKO-AMWarrensburgKDKD-AM/FMClintonKCHI-AM/FMChillicotheKAAN-AM/F2KAAN-FMBethanyKBFL-FMBuf f aloKRWP-FMStocktonKDMO-AMJoplin/CarthageKNEM-AM/KNMO-FMNev adaKZRG-AM/F2KZYM-AMJoplinKRMO-AMMonettKJPW-AMWay nesv illeKTKS-FMVersailles/Osage BeachKKOZ-AM/FMAv aKMEM-FMMemphisKSGF-AM/FMSpringf ieldKSWM-AMAuroraKKWK-FMCameronKZIM-AMCape GirardeauKDFN-AMDoniphanKREI-AMFarmingtonKJFF-AMFestusKIRX-AMKirksv illeKBNN-AMLebanonKXEO-AMMexicoKWIX-AMMoberlyKSMO-AMSalemKDRO-AMSedaliaKSIM-AMSikestonKFEQ-AMSt JosephKWRE-AMWarrentonKSLQ-FMWashingtonKWPM-AMWest PlainsRadio Campaigns Statewide
    • Web Pagehttp://ctf4kids.org/
    • Public Relations Efforts• Integrated with all prevention & donor messaging• Drive all traffic to website• Year-round/monthly/weekly/daily• Social Media* Facebook Messaging* Twitter* Web* Blogs* Texting: Positive Parenting Messages* Podcasts* Animoto* Prevention $ense* Pinterest•Other PR Efforts, including news releases, interviews, etc.
    • Facebook Targeted Advertising
    • Prevent Shaken Baby Syndrome (SBS)/Safe Sleep DVD
    • Banners
    • New Initiatives• State Departments Outreach• Refresh NEFAM materials• CTF 30th Anniversary (August 2013)• Add specialty CTF license plate design•Matching Gifts•Focus on: Strengthening Families Campaign Neglect Prevention Campaign Sexual Abuse Prevention Campaign Safe Sleep Campaign