AGENDA• What is NLM?• Why we are here - Census 2010 – What is the Census? – Effects on our community – Challenges and solutions• What can YOU do? – Our Community Counts Campaign – Starting TODAY - Commitments and Action Plans• Follow up and Questions
WHO WE ARE• The New Latino Movement (NLM) – Mission• National accomplishments• NLM in NYC• Accomplishments and Goals• How you can get involved?
WHY WE ARE HERE TODAY• WHAT • Count of EVERYONE in US, every 10 yrs • Mandated by US Constitution• WHO • All races, ages, classes, locations, etc. • Citizens and non-citizens• HOW • Surveys mailed to households • 10 questions in 10 minutes • Surveyors visit homes w/o completed surveys
Census 2010 TIMELINE I• JAN ‘09 - APR ‘09 – Planning committees established; Early volunteer recruiting – School partnerships commence• MAY ‘09 - JAN ‘10 – National media campaigns launched; Census site launched - www.2010.census.gov – Address updating• FEB ‘10 – Questionnaire assistance centers open• MAR ‘10 – Census forms are mailed
2010 Census TIMELINE II• APR ‘10 – April 1st - National Census Day – Replacement forms sent• MAY ‘10 - AUG ‘10 – Non-response follow-up• AUG ‘10 - DEC ‘10 – Evaluating forms and official counting• DEC ‘ 10 – President Obama announces populations and Congress changes
WHY WE ARE HERE TODAYCENSUS Challenges in NYC • Racial and ethnic diversity of population • Language diversity • “Non-traditional” living arrangements • Immigration and related political controversies • Financial Crisis • Changing avenues of communication • Concerns about privacy and confidentiality in post 9-11 environment
CONSEQUENCES OF BEING MISSEDNew York State & New York City • New York lost two Congressional seats after the 2000 census data were released. • About 136,000 Latinos living in New York State - mostly in New York City - were missed, meaning that hundreds of millions of dollars in federal dollars were lost for our community.
CONSEQUENCES OF BEING MISSED IIUndercount of Children • Children are often missed in large cities • Mayors in these cities have to maintain educational and social services programs to serve these children regardless of whether they receive funding. • School planners are confronted with more kids than they expect, resulting in increased class size and overcrowded schools.
Census 2010 - SOLUTIONS• Community organizations, leaders, neighbors and YOU • TRUST • Social Capital• Diverse organizers and language capacities• Knowing and conveying the correct information • Not about immigration status • Not being counted effect social programs, funds distribution, re-districting• Avoid door-knocking by Census 2010 surveyors when possible
Census 2010 - SOLUTIONS• Who are these hard to reach people? 1. Multi-family Housing Units 2. Renter Occupied Units 3. Occupied Units with More Than 1.5 Persons Per Room 4. Households that are Not Husband/Wife Families 5. Adults that are Not High School Graduates 6. People Below Poverty Line 7. Households with Public Assistance Income 8. People Unemployed
WHAT CAN YOU DO?• OUR COMMUNITY COUNTS – 2010 NLM-NYC Census Campaign• GOALS – Information sharing/Awareness – 1,000 Latinos reached (at minimum) across NYC – Community Org and Individual commitments
NLM Census Campaign TIMELINEFEB ‘10 • Census Campaign Kick-Off event • Commitments made; Action planning • Information Distribution; Support NetworkMAR ‘10 • Action planning • Events/Actions take placeAPR ‘10 • Events/Actions take placeAPR ‘10 - MAY ‘10 • Recognition Event • Evaluation and Next Steps
We Are Starting TODAY!Commitment • Hosting an information session, event, inform & education HARD-TO-REACH (H2R) neighbors, friends, populations in NYC to fill out the 2010 Census.The HOW • Support Network - NLM and others • Resources! • Brain-storming, creativity, ORGANIZING! CAN WE COUNT ON YOU?
NLM-NYC CENSUS CAMPAIGN 2010• Committed? YES!• Next Step - Brainstorming your Action Plan – Breakout groups • Based on Borough/neighborhood, organizations, target areas (H2R), etc. • Brain-storming - what do you want your action to look like? – Guiding Questions: – Who do you want to reach? What’s your goal? – Time/Date? – What information will you give to them? – How many commitments/pledges will you get – Who will do what? How will you benchmark to your goal?
Brainstorming and Action Plans• Group Report-Outs• Follow-Up • So, what happens now? • Support Network • Check-ins and info exchange
Brainstorming and Action PlansThings to do in Groups:• Exchange contact information• Start developing strategy? • What can we do? • How can we do it? • Who will we reach out to? • By when?
Contact us!• Newlatinomovement.com• email@example.com• Pledge your commitment to the census with NLM and Voto Latino and get $25 iTunes card: (becountedrepresent.com/newlatinomovement• search New Latino Movement on Facebook and Twitter