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One Community Campaign


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Nadine Toussaint, (WA AIDS Council) describes the reivigoration of WWAAC's anti-stigma campaign, incorporating social media and community events. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.

Published in: Health & Medicine
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One Community Campaign

  1. 1. One Community CampaignNadine ToussaintSocial Marketing & Design OfficerWA AIDS Council
  2. 2. Background• People living with HIV continue to report stigma and discrimination.• Despite having some legal protection many people living with HIV do not feel safe to disclose.• This burden takes a high toll on health, well being and capacity to participate in community life.
  3. 3. Anti-stigma campaigns to date• infrequent• dependent on an emotional, empathic response (your sister, your brother, your colleague etc.)• little community participation• little educative component• limited applicability beyond the gay community
  4. 4. High Court Justice Michael Kirby identified;“AIDS is a paradox.The best way to fight HIV, and tocommand the minds of those who are most at risk, isto win their trust and confidence by laws and policesthat protect their rights and uphold their humandignity”.M Kirby “HIV/AIDS: Anger, Hope and Love” in Through the World’sEye (2000) pp82
  5. 5. Creating supportiveenvironments StrengtheningCommunity ActionDevelop Personal Skills Building healthy public policy
  6. 6. Original Campaign• Developed in WA in late 90’s targeting gay mens communities• Ran as a national campaign in 2000 – 2001• Predominantly a t-shirt, poster and other print resource campaign• Successful yet very specific and limited application
  7. 7. Current campaign• Started as a simple t-shirt campaign• A response to the lack of visible public/community presence for Pride Fairday• Had a far more positive response than anticipated
  8. 8. Campaign Goal• To address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.• To engage the community in the message through a simple community action, and education.
  9. 9. Target Audience•Initial target group - gay men (due to Pride event)•Broader target group - entire community in the lead up to World AIDS Day and beyond.
  10. 10. General Strategy• Engage the community in the message, raise awareness about the issue and provide basic information/education to reduce stigma• Invite individuals to submit a photo statement taking a stand against HIV/AIDS stigma and discrimination.
  11. 11. Online Initiative• Develop a photo blog/basic website• Provide accessible HIV/AIDS information• Complement site with a Facebook strategy
  12. 12. – Freedom Centre
  13. 13. – ACON
  14. 14. Take ActionWhat can you do?•Educate yourself and your community about HIV.•Challenge peoples misconceptions about people living with HIV.•Participate in the 1community project and encourage others to do so.•Contribute to organisations that provide support to people living with HIV.
  15. 15. Other Engagement/Promotion• Engaged with participants prior to the Pride parade – 47 participants• One Community as Pride float theme• Distributed materials along with WAD resources• Displayed images and photographs at WAD event• Distribution of 1 Community Condom Packs• Info circulated to other HIV/AIDS orgs and local papers and radio
  16. 16. In 6 months…• Over 240 individuals have participated• 127 people like our Facebook page• 365 t-shirts have been distributed• 1800 condom packs have been distributed• T-shirts, and information distributed at a WAD African community event• Over 130 participants at University O’Day and youth events
  17. 17. "The way I see it, stigma anddiscrimination are far more dangerousthan HIV/AIDS. Fortunately though(and unlike HIV/AIDS)(yet) theres acure for that - education and basichuman decency. So lets all geteducated, be respectful and worktogether to fight the virus and noteach other."- Aram, Perth WA
  18. 18. "Empower ourselves by learning more and taking care ofourselves and each other.“ - Zoe, Perth WA
  19. 19. “Be brave, beaccepting, become wise. Learn all you can. Meet the challenge with knowledge and compassion., not ignorance and fear” - Steve, Perth WA
  20. 20. “Promote education in our community.”- HIV Community Educators, Metropolitan Migrant Resource Centre
  21. 21. Reduce stigmathrougheducation.- Anne, Perth WA
  22. 22. Success dependent on• People willing to advocate for the campaign• To tag themselves on facebook and promote the message through their networks• Having trained individuals capable of engaging with the community to provide campaign information• Willingness of community groups and organisations to support the campaign
  23. 23. Future Applications• Multi-cultural communities• Platform for stories of people living with HIV and their supporters• Providing further information around legal rights and responsibilities
  24. 24. More