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Positive + Negative = 1 Community


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The "1 Community" initiative is a celebration of diversity of our community which aims to address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.

This presentation was given by Lisa Tomney, (Manager Positive Services, WA AIDS Council), at the AFAO Positive Services Forum 2012.

Published in: Health & Medicine
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Positive + Negative = 1 Community

  1. 1. One Community CampaignNadine ToussaintSocial Marketing & Design OfficerWA AIDS CouncilPresented by Lisa Tomney
  2. 2. Background• People living with HIV continue to report stigma and discrimination.• Despite having some legal protection many people living with HIV do not feel safe to disclose.• This burden takes a high toll on health, well being and capacity to participate in community life.
  3. 3. Anti-stigma campaigns to date• infrequent• dependent on an emotional, empathic response (your sister, your brother, your colleague etc.)• little community participation• no educative component• limited applicability beyond the gay community
  4. 4. High Court Justice Michael Kirby identified;“AIDS is a paradox.The best way to fightHIV, and to command the minds of those who aremost at risk, is to win their trust and confidenceby laws and polices that protect their rights anduphold their human dignity”.M Kirby “HIV/AIDS: Anger, Hope and Love” in Through theWorld’s Eye (2000) pp82
  5. 5. Creating supportiveenvironments StrengtheningCommunity ActionDevelop Personal Skills Building healthy public policy
  6. 6. Original Campaign• Developed in WA in late 90’s targeting gay mens communities• Ran as a national campaign in 2000 – 2001• Predominantly a t-shirt, poster and other print resource campaign• Successful yet very specific and limited application
  7. 7. Current campaign• Started as a simple t-shirt campaign• A response to the lack of visible public/community presence for Pride Fairday• Had a far more positive response than anticipated
  8. 8. Campaign Goal• To address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.• To engage the community in the message through a simple community action, and education.
  9. 9. Target Audience• Initial target group - gay men (due to Pride event)• Broader target group - entire community in the lead up to World AIDS Day and beyond.
  10. 10. General Strategy• Engage the community in the message, raise awareness about the issue and provide basic information/education to reduce stigma• Invite individuals to submit a photo statement taking a stand against HIV/AIDS stigma and discrimination.
  11. 11. Online Initiative• Develop a photo blog/basic website• Provide accessible HIV/AIDS information• Complement site with a Facebook strategy
  12. 12. – Freedom Centre
  13. 13. – ACON
  14. 14. Take ActionWhat can you do?• Educate yourself and your community about HIV.• Challenge peoples misconceptions about people living with HIV.• Participate in the 1community project and encourage others to do so.• Contribute to organisations that provide support to people living with HIV.
  15. 15. Other Engagement/Promotion• Engaged with participants prior to the Pride parade – 47 participants• One Community as Pride float theme• Distributed materials along with WAD resources• Displayed images and photograph at WAD event• Distributed 1 Community Condom Packs• Info circulated to other HIV/AIDS orgs and local papers and radio
  16. 16. In 4 months…• Over 200 individuals have participated• 105 fans like our Facebook page• 345 t-shirts have been distributed• 1500 condom packs have been distributed• T-shirts, and information distributed at a WAD African community event• Over 100 participants at University O’Day events
  17. 17. "The way I see it, stigma anddiscrimination are far moredangerous than HIV/AIDS.Fortunately though (and unlikeHIV/AIDS)(yet) theres a cure forthat - education and basic humandecency. So lets all geteducated, be respectful and worktogether to fight the virus and noteach other."- Aram, Perth WA
  18. 18. "Empower ourselves by learning more and taking care ofourselves and each other.“ - Zoe, Perth WA
  19. 19. “Be brave, be accepting, become wise. Learn all you can. Meet the challenge with knowledge and compassion., notignorance and fear” - Steve, Perth WA
  20. 20. Success dependent on• People willing to advocate for the campaign• To tag themselves on facebook and promote the message through their networks• Having trained individuals capable of engaging with the community to provide campaign information• Willingness of community groups and organisations to support the campaign
  21. 21. Future Applications• Multi-cultural communities• ATSI communities• Platform for stories of people living with HIV and their supporters• Providing further information around legal rights and responsibilities
  22. 22. More