Buddy Media Social Ad Summit Presentation

Insert text for Title Here Social Marketing Where are we? Where are we going?

[object Object],[object Object],SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

[object Object],[object Object]

Today: The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today: Mass confusion

[object Object],Today: Nonetheless, dollars are there!

Where are we going? I do know where you go Is where I want to be. Where are you going?

[object Object],[object Object],[object Object],The future of social brand marketing

Current social media landscape SOURCE: Derived from Gartner Research

[object Object],[object Object],[object Object],Let’s order a few apps! The app will replace the banner as the dominant ad format!

[object Object],[object Object],[object Object],[object Object],Social branded applications

[object Object],Ad applications

[object Object],[object Object],[object Object],[object Object],App results are promising

[object Object],[object Object],[object Object],[object Object],[object Object],Branded ad apps are ads, not top apps!

Branded apps are ads, not top apps! VS.

3 biggest challenges: Cut the noise!

3 biggest challenges: Build to scale!

3 biggest challenges: Tie to results!

[object Object],Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com

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