3. PURPOSE
The Purpose of this analysis is find out what people expect from my business and look forward to. I want to provide excellent
customer care to all my customers. I want them to have the best experience of their life when they come to eat at my
buffet, and be as comfortable as possible.
4. QUESTIONS
How often do you go out to eat?
What type of restaurants do you eat at?
What do you like most about a restaurant?
How do you like your chicken?
Do you enjoy eating a Buffet?
Would you consider returning if the food is good but prices are high?
How much are you willing to pay?
5. GRAPH #1
Age
0%
13-14 15-16 17-18 Over 18
21%
25%
54%
7. GRAPH #3
Annual House hold income
0 400 600 700+
7%
7%
17%
69%
8. GRAPH #4
A n a l y ze Graph#4
Highest Result
The highest result would be 2 days at 49% How often do you go out to eat?
Lowest Result
The lowest result is a tie with everyday and none at 3%. 0 1 2 3 Everyday
What Is the advantage of the highest result? 3% 3%
The advantage of the highest result is to know how many of my
customers eat out, thus I will know how many people may return. 19%
26%
What is the disadvantage of the lowest result?
The disadvantage of the lowest result is of course the people that
don’t go out to eat won’t come to my restaurant.
How will this information benefit your business?
This information will benefit my business by knowing a percentage
of people that will eat out a lot and know who my customers are.
And how can you meet customers needs? 49%
I can meet customer needs by trying different things in my
restaurant to see if it attracts more people at my restaurant.
Summarize the graph
This graph just shows the different amount of people that eat out
or don’t. 19% eat our 3 days a week, 49% for 2 days, 26% for 1
day, and 3% both for Everyday and none.
9. GRAPH #5
A n a l y ze
Graph #5
Highest Result
The highest result for the type of restaurants people eat are Buffet’s.
2%
Lowest Result
What type of restaurants do you
The Lowest Result would be Extravagant.
What Is the advantage of the highest result? eat at?
The advantage of the highest result is really good because the type of restaurant that I'm
running is a buffet. Buffet Fast Food Casual Extravegant None
What is the disadvantage of the lowest result?
There really is no disadvantage to the lowest result because the high end came out with
Buffet. Which is exactly what I'm running. 14%
How will this information benefit your business? 29%
This information will benefit my business by knowing that a lot of people like to eat at
buffet’s.
And how can you meet customers needs?
I can meet customer needs by giving them the best buffet experience they ever had, by
providing a variety of different foods at a reasonable price.
Summarize the graph 27%
This graph just shows the different type of restaurants people eat at. There is 28% for
Fast Food, 27% for Casual, 29% Buffet, 14% for Extravagant, and 2% for None.
What can be offered
The things that can be offered at my restaurant is a good buffet and plenty of good 28%
food for the customer to enjoy.
10. GRAPH #6
A n a l y ze Graph#6
Highest Result
The highest result would be food.
Lowest Result What do you like most about a
The lowest result is Scenery.
What Is the advantage of the highest result?
restaurant?
The advantage of the highest result would be that If our restaurant Hospitality Food Location Scenery
prepares good food people will return and not judge us on our
building.
What is the disadvantage of the lowest result?
5%
The disadvantage of the lowest result is that people care more about 13%
our food then how things look around it. So we have to be on top of 14%
our food so that customers return.
How will this information benefit your business?
This information will benefit my business by using these things so
remember what people come to our buffet for which is to eat and have
a good time. So we have to make sure that our food is top noch.
And how can you meet customers needs?
68%
We can meet customers needs by making
Summarize the graph
In this graph 68% chose food, 14% for location, 13% for
hospitality, 5% for Scenery
What can be offered
The things that can be offered
11. GRAPH #7
A n a l y ze Graph #7
Highest Result
The highest result for this graph is fried chicken. How do you like your chicken?
Lowest Result
The lowest result for this graph is broiled. Baked Fried Stuffed Broiled Don't eat chicken
What Is the advantage of the highest result?
The advantage of the highest result is now I know what type of chicken I will need to 0%
make more of for my buffet.
6%
What is the disadvantage of the lowest result?
8%
There is no disadvantage.
28%
How will this information benefit your business?
This information will benefit my business by knowing what people expect at my buffet
food wise.
And how can you meet customers needs?
I can meet customer needs by giving them what they want and make customers happy
Summarize the graph
In this graph there was 58% for chicken, 28% Don’t eat chicken, 8% Stuffed and 6%
Broiled. 58%
What can be offered
We will offer a lot of fried chicken based on our votes and a lower amount of stuffed and
broiled because it will not be necessary
12. GRAPH #8
A n a l y ze Graph#8
Highest Result
The highest result is Yes.
Do you enjoy eating at a Buffet?
Lowest Result Yes No
The lowest result is No.
What Is the advantage of the highest result?
The advantage of the highest result is that a lot of people like to eat at
buffets, so I know that there is a lot of people
17%
What is the disadvantage of the lowest result?
The disadvantage of the lowest result is that not everyone would like to eat at
buffets.
How will this information benefit your business?
This information will benefit my business by letting me know just how much
people enjoy eating at buffet’s and know that food has to be always be out and
in the proper place.
And how can you meet customers needs?
I can meet customer needs by providing coupons or deals for returning
83%
customers.
Summarize the graph
83% said yes, and 17% said no.
13. GRAPH #9
A n a l y ze Graph#9
Highest Result
The Highest result is 71% for yes.
Lowest Result Would you consider returning if the food is good
The Lowest result No but prices are high?
What Is the advantage of the highest result? Yes No
The advantage of the highest result is knowing that my customers are willing to pay for
quality food, and not too concerned about the price if their getting what they pay for.
What is the disadvantage of the lowest result? 29%
The disadvantage of my lowest result is that many people will not return if my prices are
high and food is not good.
How will this information benefit your business?
This information will benefit my business by letting me know how to set my prices and 71%
not go to overboard.
And how can you meet customers needs?
I can meet customer needs by providing excellent prices, food and services..
Summarize the graph
In this graph there were 71% that voted yes and 29% that voted No.
14. GRAPH #10
A n a l y ze Graph#10
Highest Result
The highest result is $60+. How much are you willing to
Lowest Result pay?
The lowest result is $20.
1 2 3 4 5 6
What Is the advantage of the highest result?
The advantage of the highest result is that people are willing to pay over 60$ if 0%
the food is what they expected.
10%
What is the disadvantage of the lowest result?
The disadvantage of the lowest result Is that some people are not willing to 30%
spend a certain amount of money out at restaurant or a buffet. 15%
How will this information benefit your business?
This information well benefits my business by helping me price my food.
And how can you meet customers needs?
20%
I can meet customer needs by providing reasonable prices for people to eat at 25%
my buffet.
Summarize the graph
30% chose $60, 25% chose 5, 20% chose 4, 15% chose 3, 10% chose 2.
What can be offered
A gift that I can offer is a 10% off coupon.
15. CUSTOMER PROFILE
My customer ages range from 15-16
My customers annual income was 0 a year.
Gender that voted the most was male.
Out of the week most people eat out 2 days of the week.
16. CONCLUSION
This analysis allowed us to find our target market in order to become a
successful restaurant/buffet. The results showed what people look for when
coming to my buffet. The analysis also showed that people look forward to
the food that you provide rather than how the restuarant looks.
