How to Improve your Business Reputation on Yelp Contact us: Steven@BeachheadMarketing.com
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What We’ll Cover• What is a Yelp?• Who Yelps?• Businesses on Yelp• Typical Complaints About Yelp• Where Yelp is Going• Case Study: Improving Rankings from #35 to #7• Improve Your Rankings in an Hour a day
Founded in 2005, Yelp was a website where consumers offeredand looked for reviews of restaurants before eating there.
Yelp Categories, 2011 Auto 3% Other Travel and Hotel 4% 8% Health Restaurants 5% 29% Nightlife 4% Home and Local Services 7% Arts Entertainment and Beauty and Shopping Events Fitness 23% 8% 9%Today, Yelp covers a broader range ofbusinesses, including shopping, beauty andfitness, home and local services, and travel.
Some of the topsearches:#10: Best Breakfast#42: Dental#53: Oil Change#63: Home Goods#73: Steak#84: Dog Grooming
Restaurants are still the biggest category.So Slater’s 50/50 in Point Loma uses Yelp
Yelpers depend on Yelp forfirst time purchases likewedding dresses.
Yelpers love to find local retailers, like bike shops, using Yelp
From a business owner’s perspectiveTYPICAL COMPLAINTSABOUT YELP
“I just found my Yelp profile and one reviewwith one star. I want to delete my page.”
“I just found my Yelp profile and one review with one star. I want to delete my page.”Unfortunately, Yel "We dont remove business listings,p will not remove so your best bet is to engage with your fans and critics alike, and hearyour page, no what they have to say."matter how nicelyyou ask, so thebest thing youcan do is engagethe reviewers.
Yelp Ratings Distribution: 67% Above average 1 Star 11% 2 Stars 8% 5 Stars Yelpers are 38% generous, and they3 Stars assume their favorite 14% businesses are also the best. Hang in there, and 4 Stars eventually you should 29% receive happier customers.
“But its clearly a false review, can Idelete the review?
You Can’t. “But its clearly a false review, can I delete the review?
You Can’t.But you can try flagging it. “But its clearly a false review, can I delete the review?
Nam An VietnameseRestaurantNam An opened in thesummer of 2011 andhas 41 reviews, mostlygood ones. We wantedto see how a wellwritten review wouldaffect their rankings.
Methodology• Researched and selected three keywords – Vermicelli rice with egg rolls – Vietnamese Iced Coffee – Free Appetizers• Measure rankings before and after• Focus only on writing reviews with the right keyword mix
Day 21-30: Encourage better reviews To encourage more Yelp reviews of your drink, you you might try a coupon, you can offer deals on Yelp for the white chocolate mocha, or you can ask customers to try it and Yelp about it.
In Conclusion• Yelp affects all local businesses• Own your profile or it will own you• Rankings, not ratings• Were seeing fast results with targeted reviews