1. How to Improve your Business
Reputation on Yelp
Contact us:
Steven@BeachheadMarketing.com
2. About Beachhead
• Beachhead is a marketing agency in San
Diego, CA
• We help clients looking to explode their
revenues without blowing their budget
• Click here for a Free Consultation
3. What We’ll Cover
• What is a Yelp?
• Who Yelps?
• Businesses on Yelp
• Typical Complaints About Yelp
• Where Yelp is Going
• Case Study: Improving Rankings from #35 to
#7
• Improve Your Rankings in an Hour a day
5. Founded in 2005, Yelp was a website where consumers offered
and looked for reviews of restaurants before eating there.
6. Yelp Categories, 2011
Auto
3% Other
Travel and Hotel
4% 8%
Health Restaurants
5% 29%
Nightlife
4%
Home and Local
Services
7%
Arts Entertainment and Beauty and Shopping
Events Fitness 23%
8% 9%
Today, Yelp covers a broader range of
businesses, including shopping, beauty and
fitness, home and local services, and travel.
7. Some of the top
searches:
#10: Best Breakfast
#42: Dental
#53: Oil Change
#63: Home Goods
#73: Steak
#84: Dog Grooming
17. Restaurants are still the biggest category.
So Slater’s 50/50 in Point Loma uses Yelp
18. Yelpers depend on Yelp for
first time purchases like
wedding dresses.
19. Yelpers love to find local retailers, like bike shops, using Yelp
20. From a business owner’s perspective
TYPICAL COMPLAINTS
ABOUT YELP
21. “I just found my Yelp profile and one review
with one star. I want to delete my page.”
22. “I just found my Yelp profile and one review
with one star. I want to delete my page.”
Unfortunately, Yel "We don't remove business listings,
p will not remove so your best bet is to engage with
your fans and critics alike, and hear
your page, no what they have to say."
matter how nicely
you ask, so the
best thing you
can do is engage
the reviewers.
23. Yelp Ratings Distribution:
67% Above average
1 Star
11%
2 Stars
8% 5 Stars Yelpers are
38%
generous, and they
3 Stars assume their favorite
14% businesses are also
the best.
Hang in there, and
4 Stars eventually you should
29% receive happier
customers.
35. Where Yelp is going
• Desktop Mobile
– Keywords, not categories
– Less research, more decision
– Rankings, not just ratings
36. Yelp used to be just about ratings. Top rated places won.
37. This led to a
higher ranking
in Google and
more traffic.
38. But now Yelp sees more searches from
their mobile apps.
39. So now a Yelper
with the new iPhone
might ask:
“Siri, I need a place
that sells ravioli
nearby”
40. And Siri’s results “I found a number of
will come directly restaurants whose
from
reviews mention
Yelp, bypassing
Google.
Ravioli fairly close to
you”
“Siri, I need a place
that sells ravioli
nearby”
41. So now Yelp shows
less of the top
rating, and more of
their “Best Match”
result.
46. Nam An Vietnamese
Restaurant
Nam An opened in the
summer of 2011 and
has 41 reviews, mostly
good ones. We wanted
to see how a well
written review would
affect their rankings.
47. Methodology
• Researched and selected three keywords
– Vermicelli rice with egg rolls
– Vietnamese Iced Coffee
– Free Appetizers
• Measure rankings before and after
• Focus only on writing reviews with the right
keyword mix
68. Day 16-20:
• Respond to every new review
– Compliment
– Send a message or follow
69. Day 21-30: Encourage better
reviews
Assess your offerings and the
popular Yelp searches
70. Day 21-30: Encourage better
reviews
Assess your offerings and the
popular Yelp searches
71. Day 21-30: Encourage better
reviews
If you offer a white chocolate
mocha on your menu, and it’s
one of your better items, you
should encourage more
Yelpers to mention it in their
reviews.
73. Day 21-30: Encourage better
reviews
To encourage more Yelp reviews of
your drink, you you might try a coupon,
you can offer deals on Yelp for the
white chocolate mocha, or you can ask
customers to try it and Yelp about it.
74. In Conclusion
• Yelp affects all local businesses
• Own your profile or it will own you
• Rankings, not ratings
• We're seeing fast results with targeted
reviews
