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Final-Presentation (2)
- 1. 1 Company X By Ashley Hatfield & Mélyna Tétreault Final Presentation Due to sensitive information that the company does not which to communicate with the public the name of the company has been removed
- 2. 2 AGENDA The Results of the Survey The Goal & What We Did The Events Our Recommendations The Procedures
- 3. 3 The Goal The goal for us at the end of this project is to reduce the burden on owners and employees to make it more efficient by using available technology. Also, we plan on increasing the awareness of the products offered, increase the average basket monetary value and find solutions to maintain this welcoming environment with the expansion of the business.
- 4. 4 Our Work During the 8 weeks What we have done and looked into
- 5. 5 Website -Added photos - Took out useless aspects - Modified certain pages - English translation Panneau Bleu - Acquired information - Relayed knowledge to entrepreneur - Pannels location Instagram - Creation of account - Uploading of various photos - Delegation to staff - Procedure YouTube -Creation of account - Procedures Survey - Creation of survey questions - Collection of responses in person - Collection of responses via social media - Analysis - Procedures TripAdvisor - Creation of page - Pending claim - Awaiting to put photos - Procedure Completed Tasks
- 6. 6 Facebook -Creation of posts - Upload of photos - Warning Gift Basket -Creation of baskets - Evaluating the costs - Taking photos Contacting news outlets - Contacted various local journals & news station - Obtain information on getting publicity for events Secondary data Analysis - Identify if there is a change in clientele (inconclusive) - Identify best products and weakest Promotion - Packaging idea for Mother’s day - Facebook posts - Newsletters - Event Pamphlet - Loyalty card design - Outside advertisement Visit of competitors & price list - Look at the products they offer - Their prices - Item placement - Look at various ingredients Completed Tasks
- 7. 7 Reading of cash manual - To see if we can implement a loyalty program - Postal code entry - Inventory system Interviews - Interviewed available employees about their experience - Positive feedback, Secondary research - Market trends, gluten free products. - Know our client’s business better Electronic Inventory Square - Use of a second cash to minimize wait time - Input of all items - Tax rules - Procedure - Inventory tracking Pamphlet - Idea of a pamphlet for promotion - Should be used as a counter flyer for the events Events - Event procedure - Calendar - Newsletters - Event creation - Pros and cons Completed Tasks
- 8. 8 Price List
- 10. 10 Secondary Data Analysis - More information provided in the Excel file - No compariason could be made to determine an increase of customers (not enough data, not open on same days and is variable to the weather paterns) - List des meilleurs vendeurs - Color code for the revenue of products. Red are ones that should be revised
- 12. 12 The Results of the Survey
- 13. 13 • 147 out of 242 was in person. 28%of those were loyal customers • 95 out of 242 was via social media. 40% of those were once every few month shoppers. 1 • 100% of the loyal customers (36 people) would shop here during the winter season • Overall 15% every week, 22% ever 2 weeks 21% every month. • Customer service 4.89/5 • 62% en passant • People come here for the fresh bread, fresh products, support local businesses and for the home made meals • 80% generally wait than less than 2 min in line • 58% would like to use an electronic payment system • 32% do not see the use of such a system 2 3 4 5 French Survey Results 7% 8% 29% 21% 17% 19% Quel type de consommateur êtes-vous? Touriste Nouveau consommateur (1ère Visite) Consommateur progressif (une fois à chaque quelques mois) Consommateur avancé (une fois par mois) Consommateur semi-fidèle (une fois à chaque deux semaines) Consommateur fidèle (Au moins une fois par semaine) 53% 6% 9% 32% Pour réduire le temps d'attente dans des périodes d'achalandage seriez vous comfortable à utiliser un mode de paiement par téléphone utilisant votre carte de crédit?(ce système agirait comme une seconde caisse) Oui Non, je n'ai pas de carte de crédit Non, je n'ai pas confiance en ce genre d'appareil Non, je ne vous pas l'utilité
- 14. 14 People would like to see the most: Sandwiches at 41%, more ready to go meals 37%, increase fruit at 39% more vegetables at 34% and a gelato stand at 30%. 6 • Food tasting • Bread Making • Cooking classes for children and adults • Corn on the cob Festival • People would attend these events with 2-3 people each. • 62% are not aware we made special pasteries • 42% would not order online • 37% would order online • 66% would like to receive an newsletter • 62% would like a loyalty card • 77% of customers are female. • 33% of the customers are 55 and older • 16% arrondissement Fleurimont • 15% Jacques-Cartier • 13% Lennoxville 7 8 9 10 French Survey Results 0.00 1.00 2.00 3.00 4.00 5.00 6.00 1 Si nous tenons les événements suivants lesquels seriez-vous plus portés à assister? Petite ferme (petits animaux) Cours de cuisine pour enfants et adultes Leçon et démonstration de fabrication de pain artisanal avec four ancien Épluchette de blé d'inde Peinture sur le visage des enfants Cueillette de votre citrouille, coloriage de citrouille pour enfant et labyrinth de citrouille (saison d'automne) Dégustation d'une grande variété de nos produits en vente 0.0% 2.9% 15.4% 28.6% 19.9% 33.2% Quel catégorie d'âge vous décrit le mieux? Moins de 18 ans 18 à 24 ans 25 à 34 ans 35 à 44 ans 45 à 54 ans 55 ans et plus
- 15. 15 15% 22% 22% 20% 10% 7% 4% À QUEL FRÉQUANCE MAGASINERIEZ- VOUS CHEZ NOUS SI NOUS SERIONS OUVERT DURANT L'HIVER? À chaque semaine Une fois à chaque deux semaines Une fois par mois 2-3 fois durant la saison d'hiver Une fois durant la saison 0 Je ne magasinerais pas chez vous durant l'hiver 0 Je suis touriste 39.1% 34.4% 11.2% 18.1% 24.2% 36.7% 18.6% 41.4% 18.1% 30.7% 26.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 1 Quels produits et services voudriez-vous voir en magasin? Indiquez le ou les produits/services Augmenter la variété de fruit offerts Augmenter la variété de légumes offerts Produits sans gluten Produits de café (graines etc.) Consommation de café (café, laté, cappuccino, espresso) Augmenter la variété de plats prêt à manger Produits alcoholisés (vin local, cider etc) Sandwhichs Augmenter la variété de soupes offertes Comptoir de gelato 11% 10% 36% 15% 16% 6% 5% 1% Avec combien de personnes assisteriez -vous aux événements? (incluez vous dans le total de personnes) 0 je ne serais pas présent à aucun événement 1 2 3 4 5 6 7+ 62% 38% SERIEZ-VOUS INTÉRESSEZ À AVOIR UNE CARTE DE LOYAUTÉ SANS FRAIS POUR COMPAGNIE X? Oui Non
- 16. 16 • 30 répondant anglophone. • 16 out of 30 are in person • 43% of the respondants were via Facebook were once in a while shoppers 1 • 33.33 would use the electronic payment system, • 13% do not trust it • 53% do not see the need for it. • sandwiches 57%, increase fruit variety 47%,, vegetable variety 38%, increase prepared meals at 33%, gelato stand at 33%. 1. artisan bread making 2. food tastings of various produces instore second, 3. cooking classes for children and adults 4. pumpkin picking. If we were opened during the winter season people would shop once a week at 23%, • 2x a week at 16% • once a month at 30%. • 10% would not shop here during the winter 2 3 4 5 English Survey Results 7% 3% 27% 13% 30% 20% Which type of customer do you fit best under? Tourist New customer (first time) Light user customer (once every few months) Heavy user customer ( once every month) Semi-loyal customer (once every two weeks) Loyal customer (at least once a week) 33% 7% 7% 53% To reduce the wait time in rush moment would you be comfortable in using a cellphone and credit card scanner to charge the transaction? Yes No, i do not have a credit card No, i do not trust it No. I do not see the need for it
- 17. 17 • 53% would not place their order online, • 30% would place their order online.6 • People are interested in a newsletter at 70% • 40% of people would attend events with 2 people Loyalty card • yes 41% • no at 58% • 76% of the respondents are female • 20% of respondants are from 25 to 34 years of age and • 73% are above 45. • 33% are from Lennoxville, • 23% are from the Memphrémagog region • 10% are from the region of Haut St-Francois. 7 8 9 10 English Survey Results 30% 3% 3% 54% 10% WOULD YOU BE INTERESTED IN PLACING YOUR ORDER ONLINE VIA OUR WEBSITE AND PICKING IT UP IN STORE (WINTER AND SUMMER)? Yes Yes only for summer Yes only for winter No. No. i do not order online 0%3% 20% 3% 34% 40% In which of the following age groups do you fall under? Under 18 18 to 24 25 to 34 35-44 45-54 55 and over
- 18. 18 47.6% 38.1% 14.3% 14.3% 19.0% 33.3% 28.6% 57.1% 9.5% 33.3% 28.6% 1 What products and services would you like to see offered in store? Increase in fruit variety Increase in vegetable variety Gluten free-products Coffee products to purchase (beans etc,) Coffee to go (to drink directly, espresso, laté, cappucino etc. ) Increase variety in prepared meals Alcohol products (local wine, cider etc,) Sandwiches Increase in soup variety Gelato stand during the summer Restaurant services (i.e. order a piece of pie at the counter take it and eat it outside on a table) 0.00 1.00 2.00 3.00 4.00 5.00 1 If we were to host the following events how likely are you to attend the following ? Petting farm (small animals) Cooking classes for adults and kids Artisan bread making with old stove Corn Festival-eat corn on the cob at a small fee (june-july) Kid face painting Pumpkin picking, drawing coloring and pumpkin maze (Autumn Season) Food tastings of our various products offered in store 7% 10% 40% 16% 7% 7% 3% 10% With how many individuals would you attend those events? (Include yourself in the total) 0 I would not attend the events 1 2 3 4 5 6 7+ 23% 17% 30% 10% 0% 10% 10% HOW OFTEN WOULD YOU SHOP HERE IF IT WAS OPEN DURING THE WINTER SEASON? Once a week Once every two weeks Once every month 2-3 times during the season Once during the season 0. I would not 0 I'm a tourist
- 19. 19 What People Would Like to See
- 20. 20 Things to be Offered 47.6% 38.1% 14.3% 14.3% 19.0% 33.3% 28.6% 57.1% 9.5% 33.3% 28.6% 1 What products and services would you like to see offered in store? Increase in fruit variety Increase in vegetable variety Gluten free-products Coffee products to purchase (beans etc,) Coffee to go (to drink directly, espresso, laté, cappucino etc. ) Increase variety in prepared meals Alcohol products (local wine, cider etc,) Sandwiches Increase in soup variety Gelato stand during the summer Restaurant services (i.e. order a piece of pie at the counter take it and eat it outside on a table) • Increase of fruits and vegetables (these might be biased due to the time of season we conducted the survey in) • They also wanted an increase in prepared meals (on the go meals) • They also saw a need for sandwiches. Various recopies should be done all season long. Changing with the available produce • A gelato stand is the service that was demanded the most.
- 21. 21 The Gelato Stand • Close to the road • Access from the parking • During the summer • Need some current to reach the cart • Should be match to the prices of other gelato stand Pros Cons • Potential high profits • Increase of customers that are passing by • Increases the “monetary value per basket “ in a sense • Increases visibility • No need to pay extra advertising, the placement of it does that for itself • People attract people. • Makes people stay in the proximity of the store longer • Would enable to start the production of gelato earlier every year • New way of reusing products • Will increase drastically what needs to be produces in the kitchen • Need to invest in a ice cream cart (1200$) • Will need to hire a new employee to hold the stand (would recommend only making him come in when it’s a warm sunny day) • Make increase traffic in parking • Would recommend placing tables so people can eat outside close to the stand • Requires some amount of cleaning and maintenance
- 22. 22 The Events With the responses obtained from the survey we were able to determine certain events your clientele would like best
- 23. 23 Artisanal Bread Making Cooking Classes • There is a very good demand for this event, • If cooks feel capable of explaining what they are doing while doing it. • Could be an isolated event once a week when it is made (to be determined). • Announcing on the side of the road prior. Pros Cons - Attract customers, tourist passing by or curious people - will most likely increase the purchase of bread - Not a costly event since the stove is already in place - - May require a guide to do the talking while the cook is making the bread ($) - May require info panels explaining ($) - Do a tasting of the difference between oven cooked bread and artisanal bread. • This will depend entirely on your cooks willingness to teach the classes. Pros Cons - Could be an option during the winter to help keep the cooks - Offer extra revenue - Can attract a younger clientele and make the children like coming to the Company X - Need to be very small almost private classes due to the size of the kitchen - Cannot be done in rush moments like summer time -
- 24. 24 Corn on the Cob Festival Pumpkin Picking Event • People will eat corn and listen to music and might have face painting • Sell at a low price to cover the cost of the employee and the equipment, some profit should be made. • . 4-5 corns per adult 2 per child Recommend selling the corn 1$ per unit or 4$ for 5 Pros Cons - Low production costs - Increase inflow of customers - Could attract journals resulting in free publicity - Not overly complicated to implement, easy to cook - Can still be achieved if raining - - Will require investment costs for extra tables 30$ per table - May need a tent, if raining to too sunny. (tents tend to attract attention thus brining more people) Small tent for cooks and a bigger one for eating area . - May cause problems for parking (to be determined) - Costs for salt, butter & plates. - • Should be a weekend, three-day event hosted in October, • 3 weeks before Halloween. • Could include face painting for children, musicians, professional photographers and a petting zoo. • Needs to be advertised especially taking photos • Will need to creation of a photo area for children Pros Cons Brands the store as a family business Free publicity from Sherbrooke Record Increases customer traffic Customers will want to buy pumpkin-related products Will have to pay for more publicity Professional face-painting costs 70$/hr Takes some time to organize
- 25. 25 Food Tastings of Various products Kids Face Painting • This event should be hosted several times per year, at least once per harvest season. • Can be publicized on Facebook and Instagram and should be used to encourage the public to try new products and encourage the purchase of related products (ex. for a rhubarb tasting, rhubarb pie, rhubarb cake, etc.). • Help increase sales in the domain of the products that are different Pros Cons Encourages customers to purchase the product tasted Possibility of free publicity from Sherbrooke Record Increases customer traffic Customers will want to buy related products Will take some time to organize May have to pay for more advertising Money spent on products used for tastings, loss of profit on items used This can be an add-on to any existing event, or a stand-alone event as well. Pros Cons Fun for kids, encourages families to shop here Increases word of mouth publicity 70$/hr May take some time to organize May be easier to buy a face painting kit and have one of the employees do it
- 26. 26 Small Petting Zoo Musicians This can be combined with other events as well. Or even as a general ambiance during the busy summer months. If the waiting lines are long it helps pass time Pros Cons Adds to the atmosphere of events, makes them seem more well organized/professional Brands Company X as a community business if we use local Bishop’s/ UdeS music students Increases visibility in the Bishop’s/UdeS communities Customers can eat outside and enjoy a show Encourages customers to stay longer, leads to more products purchased POSSIBLY a free service, musicians can pass the hat Will take some time to organize May have to pay for their services May not suit every customer’s musical taste This can be combined with any other event (ex. Pumpkin picking) or as a stand-alone event. Pros Cons Fun for kids, encourages families to shop here Possible free publicity from Sherbrooke Record Increased word of mouth publicity Will have to pay for more publicity Customer allergies! Will take some time and money to organize Difficult to find animal rentals in the Sherbrooke area Very expensive and one of the least demanded type of events
- 27. 27 Overall we recommend the following • Corn on the cob festival • Artisanal bread making • Pumpkin festival • Cooking classes for children and adults • Music • Food Tasings • Kids Face painting • Petting Zoo
- 28. 28 Our recommendations Major, medium and minor
- 29. 29 Outdoor Cushions for Chairs (minor) This was a suggestion for the questionnaire, individuals mentions that the seating outside was not very comfortable and that is why they do not eat outside. Pros Cons - May increase the number of people wanting to sit outside - If more people are sitting outside amplifies the welcoming atmosphere - Small costs for cushions
- 30. 30 Aesthetics (minor) • Change fake flowers; does not fit with the fresh and healthy vibe • The fresh produce should be in the front of the store and the frozen in the back • The middle display the bottom cabinets should be hidden from the public eye with a cloth or jupon since it is used to store boxes etc. • Remove dust, sweeping. Pros Cons - Finishes the look and image of the building - People will want to sit outside - Looks nicer overall - Cleaner - Strengthen image - Will no increase sales - Only a detail - Will have some small costs - Adds to the job of the cashier
- 31. 31 Add Gift Basket Section to Website (minor) This would feature a product description of each basket and a section telling consumers to reserve gift baskets for corporate events in advance. Pros Cons Increase in gift basket and overall sales Increased sales in the winter months Increased visibility in the corporate environment (gift baskets for corporate events, gets their name out with a lot of people) Gets consumers to try many products at once, encourages repeat customers. Very profitable because of the wrapping mark up Will have to spend time using the GoDaddy website builder creating a page Will have to spend time taking pictures of gift baskets to add Website already has a lot of content, may be best to swap out an existing page.
- 32. 32 Increase Bread Variety(minor) Based on a suggestion from the survey as well as observation we think that all bread types should either be always available fresh or have the option of being frozen. Pros Cons - Satisfaction of customers - If a completely new bread could make people make a detour to come get it here - Would be great for once you start making sandwiches - More bread to make - Reduces the amount of time that the cooks can spend on other things - Would take up more place in freezer Will require some testing to see which breads people would like to buy
- 33. 33 Advance the products on shelves (minor) Put products forward on shelves (minor) Pros Cons - It looks nicer and makes the shelves look fuller. Could help increase sales - None
- 34. 34 The Price Tags (minor) In our many visits to the farm we noticed that several price tags were left out when the product had already been sold, leaving an empty space and potentially disappointing customers. Make sure there is some in the back or take off the tag completely Pros Cons • Looks more professional Will not disappoint customers Customers will not need to bother staff to ask if there is more product in storage Reduces the uncertainty of customers about the price of a product Customers may not be aware that the products are available at a different time. • People might got looking else where if they are disappointed • Cost associated with making the price tags
- 35. 35 Fans (minor) • Increase airflow on sunny warm days • Relying on the wind is not always optimal • It occurs than there is no wind when it is warm • comments such as ‘’ouff, c’est chaud or y fait chaud ici! ‘’. • People would leave in a rush because they could not stand it Pros Cons - Increase customer satisfaction - Increase employee satisfaction - People who enjoy the ambiance will stay longer than those who do not. - Increase productivity of employees (they get tired less fast) - Small investment $.
- 36. 36 Nutritional Information (medium) Add a product description with nutritional breakdown next to all products in store, which products are recommended for diabetics, lactose free, etc. • Should be done during the off season • All products should be incorporated Pros Cons Increase reputation/branding as a health food store Increase sales with those with dietary restrictions Promotes the fact that all their products have 5 ingredients or less Gives impression of a more “high class” product Some consumers may shop there if it is the only place they can get lactose free products, Will also help diabetics with the sugar content Will take Martine a lot of time to do an analysis/nutritional breakdown of each product Does not exactly generate profit more of a going above and beyond for the customer.
- 37. 37 Add Cooking Instructions on Food (medium) • Add a new tag for the instruction • Should be done when printing the logo • In the meantime write it on all boxes • Offering food heating services Pros Cons - Increase sales in the ready to go meals section - Increase customer satisfaction (going above and beyond) - Adding cooking instructions directly on the packaging cannot be done for this season since the stickers are already sent to the press . - Heating up products may cause more traffic in the kitchen
- 38. 38 Increase the Average Cost of the Basket (medium) Increase Average Basket Sales Implement mandatory suggestive selling/add-ons for each transaction. Pros Cons Increase of overall sales Customers become more aware of other products in store Could get annoying to loyal customers/heavy users (preferably try not doing it too much to them)
- 39. 39 Promotion for Special Days (medium) Promotion of items special days (medium) The idea here is to increase the awareness of the specialty products and to increase the amount that individuals might buy. We would recommend selling these pastries in boxes of 4 or 6. For mother’s day we came up with the idea of turning it into a bouquet of pastry flowers. Instead of buying flowers they can buy edible flowers that are just as beautiful and that cost less. This would require some wrapping and putting them all on a stick with a ribbon do tie the ends together. You would charge a markup for the wrapping and people would be at liberty to choose how many flowers they want in their bouquet. The pastry flowers should be put on the sticks in advance as to minimize the amount of time it takes to create the wrapping and some could be completely prepared in advance. For father’s day no such great packaging idea came to mind however making a Facebook post about it is always an option and trying to sell it in multiples is the best idea (2 4 or 6). Pros Cons - Increase sales of mother’s day pastry - Increase average basket monetary value for that period of time - May attract a new clientele - Increase revenue by doing gift baskets or wrapping of those products Doing a packaging is more time consuming that not doing one. Getting the material to make the mother’s day packaging
- 40. 40 Walkie-Talkies (major) To be worn by all employees at all times. Should be implemented in the low rush season Pros Cons Increase communication between all 3 sections of the farm, the fields, the kitchen and the store front Faster customer service If there is a problem at the cash with a customer it can solved faster by calling Martine instead of having to find her upstairs or outside Faster communication for security breaches/issues Costs 35-40$ for 2 at Walmart Change batteries frequently Can pick up other nearby frequencies making communication difficult and interrupted
- 41. 41 Reduce Burden on Owners (major) Promote an employee to Assistant Manager, or give an employee more responsibility. Someone with business experience Pros Cons Owners can take weekends and any day off, or take 2 weeks off in the summer Owners can leave earlier in the day or come in later. Employee would be able to open/close by themselves, deposit money to the bank, deal with any cash problems and customer objections should they arise, any accountants, health inspectors, etc. Less overall stress on management, improved quality of life Employee feels appreciated, motivated to work harder in new position and prove themselves Would have to spend time training Could be some errors in the beginning, management may be nervous to leave employee alone to manage the store at first. Would need to pay a higher wage There may be some customer/administration questions the new manager would have trouble answering at first, will be improved with more experience in the new role
- 42. 42 Increase Distribution (major) Introduce products into more stores and restaurants; increase the amount of products offered at FARO coffee shop. Pros Cons Increase brand visibility, increases visits to the flagship store Increases overall sales and sales in the slow winter months Increasing distribution into health stores builds their brand as a health brand Possibility of partnering on certain products, ex. a pastry using cuisine angelique gluten free flour Delivery of products into other businesses, time and money spent Customers may mistake it for the other business’s product if the brand Company X is not well advertised. May have to pay some sort of commission, make less money on each individual product than if it was sold in store. 1. FARO Coffee Shop Increase amount of products offered to increase overall sales and the slow winter months. Ensure there is a sign next to products offered, example “Pies from Company X” 2. Racine Santé Health food store on Queen Street, near FARO Coffee Shop. Would help to brand Company X as a health conscious business. 3. Crac Nature Natural Health Product Store on Queen Street, near FARO. Would also help to brand Company X as a health conscious business. 4. Lennoxville Farmer’s Market Consumers will already be shopping for local produce. The 2016 dates are June 4th and 18th, July 2nd 16th and 30th and every Saturday from August 6th to October 8th. 5. Cuisine L'Angélique Sells gluten free products. Possibility of partnering with them to make gluten free breads and pastries 6. La Grande Ruche Biologic food and health product store. Would be a good place to sell some of the more sustainable products, jams and jellies, etc. 7. Avril Supermarché Santé Supermarket for natural/health foods. Would help to brand the business as health conscious and help sales in the winter months. 8. Espace 100 Noms Vegan Restaurant on Queen Street. They emphasize using local produce, they may be interested in partnering with a local business 9. The Singing Goat or Café Créatif Au Croquis Vegetarian and vegan restaurants in Sherbrooke. May be interested in partnering with a local business to emphasize the health aspect of their business.
- 43. 43 Loyalty Program (major) • email addresses and to know from • which part of town they came from. • the person’s name, the postal code and email address. • This would be entered on a notepad and eventually transferred weekly to the electronic version of that file. • I.E a loyalty card where are each 25$ (could be any amount above current basket monetary value) spent you mark it on the card with a stamp (custom stamp), after 5 x 25$ spent you give them a 10% or 15% off their next purchase. Pros Cons - Will create an email list - Will provide the location of the customers - Will increase the spending per basket from average of 18 $ to 25$ - May increase customer frequency to come to the store - - Cost for giving out 15% (but could be minimal if taken into consideration people need to spend more than they would normally to get a stamp) - Cost of printing the cards - Registering a customer for a card may take a little while since it should be done manually. LOGO COMPANY X
- 44. 44 Inventory System and List of Products (major) • Check stock • Square app • Email alerts for quantities • Easier ordering • Reduces the burden on owners • No more running out of products • Set a minimum to always have in stock either fresh or frozen • Other remark make sure you put ALL the items available or potentially available on the blackboard • The seasonal items should be added and removed as necessary Pros Cons - Reduces burden on owners - Having a X amount of products of all kinds at all time would increase sales or reduce loss of sale. - Adding all items to the blackboard would decrease the questions asked to the employees, potentially increase sales if people know that THIS product is offered. - It is a change so it would require to build up a routine of entering the inventory every day, closing shift (could be done by the employee depending) - The disadvantage of having a quantity of all products is the space is requires it might require the investment of new freezers. - The disadvantage of adding all items to the black board is that it needs to be remade which is a small amount of time and money.
- 45. 45 Panneau Bleu (major) For this we would recommend getting to attract tourists from the highway and to let people know that there is something there. We would recommend putting up two to three signs. Their location see annexes. Pros Cons - Being already a member of ATQ saves you on opening an account which is 300$ less. - Increase inflow of new customers - Potentially increasing sales - Increases visibility - Takes 3 months to put in place, too late for this season - It is a contract for a few years. - Costs $$ however it is relative to the positioning and the amount being put up. - The lengthy papers needs to be filled out before getting an approximation of the price.
- 46. 46 Outdoor Advertising (major) Advertisement outside for meals (medium) - This should be done once there is more on the go meals available such as sandwiches or soups. • Look into the option of placing a panel on a truck Pros Cons - Attracts more workers/customers - New type of clientele - Quick customers get in get out type. - Increase revenue in ready to go meal section - If the food is good it is easy to spread the word of there they got it - Can replace the ‘’opening’’ sign - Cost of creation of the add - The results will vary based on the visibility and the legibility of design. - The place to put this is limited
- 47. 47 TripAdvisor (minor) Adding various photos to trip advisor, getting some comments. Involves calling tripadvisor and asking them for some freee merch so that people do know you have a tripadvisor (i.e. stickers) Pros Cons - Increase visits from toursits - Free publicity - Creates links with past customers - Can give you some feedback on your business - Will take some time to upload all the photos to tripadvisor - Time spent responding to comments of people (could be done by employee)
- 48. 48 Facebook Warning (major) Facebook page to active with non-important things People will stop looking at what you post Information overload. Post many photos on Instagram instead not one Facebook Pros Cons - Using Facebook for main information does not overcrowd newsfeeds and retains certain customers - People are more attentive to a business that only posts once in a while - Will not cause information overload - If not done, will lose Facebook followers - None.
- 49. 49 Mailing List(major) • We do realize we have created a small list from the survey, • Not enough for your business you need more people to contact • Target individuals in the Rock Forest sector to inform them that you are closer to them than they think • Target females if possible with an age of higher than 34 years old Pros Cons - One of the cheapest ways to reach individuals that have not heard about you - Increase potential customer base - Less expensive than sending pamphlets - Cost some money - Unreliable - Not sure if it will go to customer or spam mail
- 51. 51 Exemple de calendrier des événements Mois de JUILLET Il reste à faire pour les autres mois, placé les événements et s’assurer d’avoir un poste facebook prêt à l’avance pour tous les légumes récoltés et les événements
- 52. 52 The Procedures We have created various procedures to help the entrepreneur with when they will decided to use the various recommendations or options we discussed previously. We also included some procedures for completing certain parts of projects we started but have not finished
- 53. 53 In the report Procedures on how to use certain things YouTube Square system and square inventory How to use TripAdvisor How to create a focus group How to use survey monkey
- 54. 54 In the report Extras Complete data analysis Facebook posts for future usage Template for calendar of events Improvements to the website Items in the gift baskets Template for loyalty card Templates for newsletters Demographics and industry reports Price list of competing markets Cost structure and list of prices for various event items
- 55. 55 To Conclude • We have achieved the objectives • Future project recommendations