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Hero Conf 2015 - Portland, OR - April 28, 2015

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L
laurenbfrankel

Selling Better: PPC Strategies for eCommerce

Marketing
1 of 65
Lauren Frankel | @frankly_lauren PPC Manager | Seer Interactive Selling Better: PPC Strategies for eCommerce
@frankly_lauren laurenf@seerinteractive.com
philadelphia
chloe
chloe
@seerinteractive #searchchurch
@seerinteractive #searchchurch
@seerinteractive #searchperch
bit.ly/heroconf_frankel_2015
Shopping Campaigns -Strategy/Organization -Share Tests Managing Promotion Calendars -Labels -Automation -Customizing copy
Shopping
organization
organization
bit.ly/adwords_shopping
bit.ly/bing_shopping
organization
organization
share
PRICE POINT
price point
price point
price point
SKU/ID
PRODUCT TITLE
+28% ctr +53% cvr
• audiences • scripts • promotions • campaign priority • search queries • negative kws • auction insights
Managing Promotion Calendars
18 Promos in 1 Month!
Don’t Freak Out!
labels
Label current ads Upload new ads Find new ads Label new ads bit.ly/adwords_labels
bit.ly/automated_rules
bit.ly/seer_automated_rules
analyzin g optimizi ng reviewin g
customize
+87% aov -38% ad ratio +70% ctr +75% revenu e
• Organizing shopping campaigns • Optimizing by price point, product ID and product titles • Utilizing labels and automated rules • Customizing ad wrap-up
@frankly_lauren laurenf@seerinteractive.com
Philadelphia • San Diego seerinteractive.com

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Hero Conf 2015 - Portland, OR - April 28, 2015