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Google Adwords - Basic account structure

Google Adwords Basic Account Structure
Campaign, Keywords, Ads

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Google Adwords - Basic account structure

  1. 1. Search Engine Marketing(SEM) Basic Account Structure Rohan Mahajan
  2. 2. Setting an Adwords Account
  3. 3. Campaign • AdWords accounts are organized into campaigns and ad groups. • You start with one campaign, which has its own daily budget and targeting preferences. • You can have multiple campaigns running and might choose to create one campaign for each product or service you want to advertise.
  4. 4. Keyword • The keywords you choose are the terms or phrases you want to prompt your ad to appear. Match Types • Ranging from broad to narrow, there are four matching options available: • Broad match (and Broad match modifier), • Phrase match, • Exact match, • Negative match.
  5. 5. Ads • Search Ads • Display Ads • Search Ads: AdWords search ad formats allow you to advertise next to or above relevant Google search results, and across a network of partner search sites. • Display Ads: The Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet.
  6. 6. How keywords trigger your ad to appear • Keywords are words or phrases you choose that can trigger your ad to show on search and other sites. • When someone searches Google using your keywords then your ad might appear next to Google search results.
  7. 7. How keywords trigger your ad to appear • Keywords are words or phrases you choose that can trigger your ad to show on search and other sites. • When someone searches Google using your keywords then your ad might appear next to Google search results.

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