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AS Media Foundation
Coursework Evaluation
1.In what way does your media
 product use, develop or use
forms and conventions or real
       media products?
Front Cover – Similarities
        Masthead - placed at the top of
        the page as a statement and as
        a main attraction to the reader.
        Both mastheads appear to have
        a bold font with a shape rather
        then rigged which suggests loud
        and not rock etc.
                       Barcode/ Price – both barcodes are
                       placed at the bottom of the page to
                       not stand out to the reader but to be
                       slightly spotted as it is important to
                       have. The price remains alongside
                       the barcode on both magazines.
            Main Image – both images have
            two artists. I have used two males
            whereas the other one female and
            one male. The facial expressions
            seem to be similar both representing
            attitude and staring into the camera.
                   Main sell line – The sell line is made
                   to stand out on the magazine on both.
                   The use of red and white are also used
                   on each to compliment the colours
                   used and keep it consistent.
       Sell lines – Both magazines have
       sell lines alongside the main image
       written in smaller font as it isn't of
       huge importance.
Front Cover – Differences
        Background – I have given my magazine a
        background of a wall instead of a plain back
        canvas to give a more casual and edge
        towards the mood of the magazine.
        Main Image – The main image on my
        magazine has been done in black and white
        effect, whereas the real product is done in
        colour and most likely been airbrushed. The
        stance of the artists are also different, my
        cover shows them facing their whole body
        towards the camera, the other having them
        at a slight turn with faces not directly facing
        the camera. I have done this to allow the
        reader see the whole body of the artists to
        get more detail of the style and allows the
        reader to have more contact and relation
        towards the artists in the image.
        Barcode – Barcode has been placed on
        opposite sides of the cover. With price on
        top of the barcode instead of alongside it. I
        had no purpose on where to place the
        barcode, just due to having text on the
        opposite side, this was the only appropriate
        place.
        Sell lines – my sell lines appear to have less
        information but written in larger font
        compared to the other who has it all on one
        side. This allows the reader to not have to
        read into much detail, getting straight to the
        point and making it stand out clearer and
        easier towards the reader.
Contents page
 Similarities – Both magazines contain the essential features to
 the magazine, masthead, subheadings, images, issue number
 and list of page numbers to each feature within. This making
 my magazine include what is needed to account for a real
 magazine. Both backgrounds also have a faded effect using
 black and white to create this mood of style and class. Also
 using the rule of thirds, both magazines have the list of page
 numbers and features placed on the right hand side of the
 page. Both images used have also been edited to enhance
 the artists appearance making them look more stylish.


 Differences – the layout and appearance of the
 magazines show quite a big contrast. The main heading
 on the real magazine has been countered down onto 3
 lines having separate lines for some letters. Mine
 however is just a simple heading at the top of the page to
 let it easily stand out, giving a more common structure to
 a contents page. Images as well are different as I have
 included two smaller images whist the real magazine has
 one focus image which takes up near enough the page,
 this is done due to having to main artists being focused
 on in my magazine, making it also look more interesting
 having more images than just the one. My magazine also
 included a editors letter unlike the other and seems to
 include more writing. Due to my magazine being the first
 edition, I have included the editors letter as a way of
 introducing the style and contents of the magazine.
Double Page Spread
                                                                    Similarities – Both texts have placed an image alongside a selection of text
                                                                    to support it. The content both cover the same amount, mine being a
                                                                    interview whilst the other being an article. The text included has both also
                                                                    been placed in columns. There is also an introduction above the articles to
                                                                    give a starter to it, this makes the spread look more professional. Both
                                                                    articles focus on one singular artist. There is a use of black, white and grey
                                                                    for the background with a use of colour on the image to make the spread
                                                                    look more presentational and attractive to the reader.




Differences – The image I have used is a different shot to the one used in
the real magazine. I haven't included any props to support the image
either. I have not included any props due to wanting the image to easily
stand out and be the main focus to address who the main artist is. My page
appears more separate, having text on one side and an image on the
other, not having the image and text going over both pages like the main
text in the other magazine. This is done to make the spread look more
structured and allow it to be easily read if you reader wishes to read or just
look at the images. My magazine appears more of a rougher type, whereas
the other being more delicate and stylish. My image has been placed on
the right page instead of the left having the text also being the opposite as
the other magazine. I have given my text a border and more of a use of
colour within the text, whereas the other keeping to black. This allows the
text to stand out and appear more inviting to read rather than text being
oddly written.
2.How does your media product
      represent particular social groups?
R&B originated in the 1940’s began as            However, I have decided to make a different
abbreviated ‘Rhythm and blues’ which over        approach to R&B making it seem more
the years has changed due to the culture         rough and classy, giving a slight edge to
and society also changing. It came from the      R&B. The magazine should suggest more
African American culture, using hard jazzy       than one type of R&B genre, giving a more
beats with gradually turned into rock’n’roll     open approach to music, yet keeping to the
and soul music.                                  classic stereotypical aspects to R&B – the
                                                 music. My magazine includes aspects of
In modern society, R&B is stereotypically        such to relate to this audience:
portrayed to 16-24 year olds of mixed races.
                                                 -the latest urban trends
                                                 - list of upcoming new music from favourite
Their interests base on going out, going to      artists (Rihanna, Drake)
gigs and urban fashion. They tend to listen      - keeping confidence and attitude
to this music to relate to their lives, giving   - wanting to keep in style, new trends, whilst
them a relation between them, the artists        being unique, different and individual.
and the music they play.


            List of contents pages all                           List of latest popular
            suggest the selected                                 R&B artists. Use of
            genre, such as Nicki                                 black ,white and red
            Minaj winning a Grammy                               to suggest the
            and Rihanna and                                      magazine to have
            Coldplay performing as                               edge but still casual.
            a duo.
3.What kind of institution might
   distribute your media product and
                  why?
IPC Media is a consumer magazine and digital
publisher in the United Kingdom with a large portfolio
selling over 350 million copies each year.


IPC Media is a leading UK consumer magazine
publisher. Almost two in every three UK women and
over 45% of UK men read an IPC magazine. That's
almost 27 million UK adults.


IPC sells a mix of music genre to reach out to all
readers.


They distribute very well known and highly bought
magazine NME, showing how popular this institution is
and is well experienced in the media industry.

To conclude, this institution would be a great
investment and company to handle my magazine,
expanding the genre of music magazines and having
the experience to get this magazine selling.
4.Who would the audience be for
     your media product?
For my media product I have decided to attract
my magazine to females and males who enjoy
listening to R&B.

Instead of usual R&B magazines, I have
opened my magazine to be enjoyed by the
wider range of audience by my use of artists
varying slightly and the use of images and
colour.

Concerning ethnicity, R&B usually reaches out
to the Afro-Caribbean group, whereas I intend
my magazine to attract ay ethnicity. I do this by
including popular mixed ethnicity artists.

As my magazine reaches out to both genders
the colours must be classy but have a slight
attitude. My age group I hope to attract stays
between 16-24. This age group seems to be the
group which tend to buy music magazines and
listen to this genre of music.
5.How did you attract/address
             this audience?
Background and                                                   Large, bold masthead
image colour being                                               which covers whole top
black and white                                                  of cover, standing out to
suggest a classy                                                 the audience, grabbing
take on R&B rather                                               their attention.
than bright and wild.
                                                                           Dominant image of
               Information and                                             two artists,
               sell lines referring                                        intervening with the
               to popular artists.                                         text, having the
                                                                           masthead behind
                                                                           and sell lines on top.
Updates chart on
R&B, to keep
audience updated.                                                Having free items
                                                                 being held within the
                                                                 magazine to attract
  Top popular artists being                                      the readers attention.
  listed at the bottom of the
  magazine cover to suggest
  the type of music the
  magazines covers.                                                       An agreeable price
                                      Constant colour theme of            for the content of the
                                                                          magazine.
                                      black, white and red.
Audience Feedback – Front
Front Cover     Excellent
                               Cover
                            V.Good   Good   O.K   Poor



Front cover     |           ||||
overall
impact

Choice of       |           |||      |
images and
manipulation

Choice of                   ||       |||
sell lines


Appropriate     ||          ||       |
use of
language



Appropriate     ||          |        ||
integration
of image
and text


Appropriaten                ||       |||
ess for
target
audience

Professionali   |           |        |||
sm/ how well
does it
compare
with real
magazines.
Audience Feedback – Contents
                     page
Contents      Excellent   V.Good   Good   O.K   Poor
Page


Contents      ||          |        ||
overall
impact

Choice of     ||          |||
images
and
manipulati
on

Choice of                 ||       ||     |
contents/p
ages

Appropriat    |           ||       ||
e use of
language


Appropriat                |        ||     ||
e
integration
of image
and text

Appropriat    |           |||      |
eness for
audience

Profession    |           |        ||     |
alism/ how
well does
it compare
with real
contents
pages
Audience Feedback – Double
                     Page Spread
Contents      Excellent   V.Good   Good   O.K   Poor
Page


Contents      ||          |        ||
cover –
overall
impact

Choice of                 |        |||    |
images
and
manipulati
on

Choice of                 ||       |||
headings/l
ayout/desi
gn

Appropriat    |           ||       ||
e use of
language


Appropriat    |           |        ||     |
e
integration
of image
and text

Appropriat    ||                   |      ||
eness for
audience

Profession    |           ||       |      |
alism/ how
well does
it compare
with real
articles
Audience Feedback
                             Excelle   Very   Good   Satisfac   Poor
•   Overall, how would you   nt        Good          tory

    rate this magazine?      |         ||     ||




    Strengths                                            Weaknesses

    Good images manipulation                             Bit plain at parts

    Soft but piercing colour use                         Include more text or images to make it
                                                         stand out more
    Strong images
6. What have you learnt about
technologies from the process of
    constructing this product?
Learning how to use to     Using internet websites of
features of InDesign to    music magazines to
create my contents,        collect information and
double spread and to       inspiration for my own
place all my magazine      magazine, for example
together.                  NME and VIBE.

Using digital cameras
to get my original
images, considering            Using moodle on
shot, angle and use of         the Solihull Sixth
persons within the             form gateway to
image.                         collect resources.

How to use Photoshop to
manipulate images and to
create my front cover,
making the magazine look
more professional.
Using adobe PhotoShop




These images represent the starting and end point of my work using Adobe Photoshop. It allows you too see how I
have manipulated the image and turned it into a front cover.


To change the image, I adjusted the levels of the colour and changed it from colour to black and white. This creating
the image to have more of an effect, standing out beyond the text I have inserted onto the page.
Just through using and applying text, embossing and giving a drop shadow on the sell lines, creates this image to now
appear as a magazine cover.
The masthead at the top of the page singularly creates this photo to develop into a magazine through the of colour
and border on the words to make the word ‘ego’ stand out clear and also follow the colour scheme which I use
throughout.
Using InDesign




Through using InDesign I was able to create my contents page. I was able to
insert my original images plus also giving them a border around this image to
make it look like a photograph. By enhancing it further with a drop shadow on
the image, it makes it appear more effective, stands out and makes it look
more professional. Is used this on both images to keep it consistent and well
laid out. This makes my magazine appear more enticing and stands out as a
contents page, giving it more content other than just text.
Using InDesign




Through the use of Indesign I have been able to include content and
make the magazine look more professional and stylish. Above, it
shows how through the use of variation of swatches (colours) I have
been able to change the colour of text to make certain words stand out
or for separation of separate paragraphs to be easily read. Also by
having a stroke on such important words it allows the magazine to look
more professional and attract the readers eye. The stroke and colour
border of the words also shows the spread to look more stylish and
attractive to the target audience.
7. Looking back at your
preliminary task, what do you
  feel you have learnt in the
progression from it to the full
           product?
Preliminary Task                       Final Product

                                             How to use
                                             effecting on
                                             borders and text,
                                             such as drop
                                             shadow to make
                                             it stand out and
                                             look effective.



                   How to manipulate
                   images using
                   Photoshop


                   Use of varied camera
                   angles and shots to
                   provide variety.



                       My overall presentation and           Using InDesign to
                       colour scheme throughout              create an effective
                       appears more like a real              professional
                       magazine than the other due           magazine.
                       to the detail I've put into it.
Through use of
Photoshop, I’ve been
able to make the
masthead have
backdrop effects and
colour variation to
make the magazine
look more realistic
and professional.
The sell lines have
no been given
effects and also
variation of colour
to make the cover
look more
interesting. I have
written more sell
lines also to fill the
page more.
I have also
experimented with a
black and white
effect other than
only adjusting the
brightness as I had
before.
Placed the price
alongside the
barcode allowing
the reader to know
the price before
purchase.
Using InDesign, I have been
able to select a stroke onto
my masthead to make it
look more appealing to the
target audience and looks
more professional than
simple bold effect.
The contents pages has
been listed in a more
professional way having
main subheadings to
divide certain aspects
and includes a more
detailed editors
introduction which
shows how more
appropriate and how
more in depth the
magazines content is.
The images I have included on my
music magazine has been given a
border around to make it look like
a photograph which makes the
page look more presentable
instead of randomly placed
images, this makes the page look
more appropriate for a magazine.

 I have also included a
 page number
 reference and the
 name of the magazine
 in the corner of the
 page.

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AS Media Foundation Coursework Evaluation

  • 2. 1.In what way does your media product use, develop or use forms and conventions or real media products?
  • 3. Front Cover – Similarities Masthead - placed at the top of the page as a statement and as a main attraction to the reader. Both mastheads appear to have a bold font with a shape rather then rigged which suggests loud and not rock etc. Barcode/ Price – both barcodes are placed at the bottom of the page to not stand out to the reader but to be slightly spotted as it is important to have. The price remains alongside the barcode on both magazines. Main Image – both images have two artists. I have used two males whereas the other one female and one male. The facial expressions seem to be similar both representing attitude and staring into the camera. Main sell line – The sell line is made to stand out on the magazine on both. The use of red and white are also used on each to compliment the colours used and keep it consistent. Sell lines – Both magazines have sell lines alongside the main image written in smaller font as it isn't of huge importance.
  • 4. Front Cover – Differences Background – I have given my magazine a background of a wall instead of a plain back canvas to give a more casual and edge towards the mood of the magazine. Main Image – The main image on my magazine has been done in black and white effect, whereas the real product is done in colour and most likely been airbrushed. The stance of the artists are also different, my cover shows them facing their whole body towards the camera, the other having them at a slight turn with faces not directly facing the camera. I have done this to allow the reader see the whole body of the artists to get more detail of the style and allows the reader to have more contact and relation towards the artists in the image. Barcode – Barcode has been placed on opposite sides of the cover. With price on top of the barcode instead of alongside it. I had no purpose on where to place the barcode, just due to having text on the opposite side, this was the only appropriate place. Sell lines – my sell lines appear to have less information but written in larger font compared to the other who has it all on one side. This allows the reader to not have to read into much detail, getting straight to the point and making it stand out clearer and easier towards the reader.
  • 5. Contents page Similarities – Both magazines contain the essential features to the magazine, masthead, subheadings, images, issue number and list of page numbers to each feature within. This making my magazine include what is needed to account for a real magazine. Both backgrounds also have a faded effect using black and white to create this mood of style and class. Also using the rule of thirds, both magazines have the list of page numbers and features placed on the right hand side of the page. Both images used have also been edited to enhance the artists appearance making them look more stylish. Differences – the layout and appearance of the magazines show quite a big contrast. The main heading on the real magazine has been countered down onto 3 lines having separate lines for some letters. Mine however is just a simple heading at the top of the page to let it easily stand out, giving a more common structure to a contents page. Images as well are different as I have included two smaller images whist the real magazine has one focus image which takes up near enough the page, this is done due to having to main artists being focused on in my magazine, making it also look more interesting having more images than just the one. My magazine also included a editors letter unlike the other and seems to include more writing. Due to my magazine being the first edition, I have included the editors letter as a way of introducing the style and contents of the magazine.
  • 6. Double Page Spread Similarities – Both texts have placed an image alongside a selection of text to support it. The content both cover the same amount, mine being a interview whilst the other being an article. The text included has both also been placed in columns. There is also an introduction above the articles to give a starter to it, this makes the spread look more professional. Both articles focus on one singular artist. There is a use of black, white and grey for the background with a use of colour on the image to make the spread look more presentational and attractive to the reader. Differences – The image I have used is a different shot to the one used in the real magazine. I haven't included any props to support the image either. I have not included any props due to wanting the image to easily stand out and be the main focus to address who the main artist is. My page appears more separate, having text on one side and an image on the other, not having the image and text going over both pages like the main text in the other magazine. This is done to make the spread look more structured and allow it to be easily read if you reader wishes to read or just look at the images. My magazine appears more of a rougher type, whereas the other being more delicate and stylish. My image has been placed on the right page instead of the left having the text also being the opposite as the other magazine. I have given my text a border and more of a use of colour within the text, whereas the other keeping to black. This allows the text to stand out and appear more inviting to read rather than text being oddly written.
  • 7. 2.How does your media product represent particular social groups? R&B originated in the 1940’s began as However, I have decided to make a different abbreviated ‘Rhythm and blues’ which over approach to R&B making it seem more the years has changed due to the culture rough and classy, giving a slight edge to and society also changing. It came from the R&B. The magazine should suggest more African American culture, using hard jazzy than one type of R&B genre, giving a more beats with gradually turned into rock’n’roll open approach to music, yet keeping to the and soul music. classic stereotypical aspects to R&B – the music. My magazine includes aspects of In modern society, R&B is stereotypically such to relate to this audience: portrayed to 16-24 year olds of mixed races. -the latest urban trends - list of upcoming new music from favourite Their interests base on going out, going to artists (Rihanna, Drake) gigs and urban fashion. They tend to listen - keeping confidence and attitude to this music to relate to their lives, giving - wanting to keep in style, new trends, whilst them a relation between them, the artists being unique, different and individual. and the music they play. List of contents pages all List of latest popular suggest the selected R&B artists. Use of genre, such as Nicki black ,white and red Minaj winning a Grammy to suggest the and Rihanna and magazine to have Coldplay performing as edge but still casual. a duo.
  • 8. 3.What kind of institution might distribute your media product and why? IPC Media is a consumer magazine and digital publisher in the United Kingdom with a large portfolio selling over 350 million copies each year. IPC Media is a leading UK consumer magazine publisher. Almost two in every three UK women and over 45% of UK men read an IPC magazine. That's almost 27 million UK adults. IPC sells a mix of music genre to reach out to all readers. They distribute very well known and highly bought magazine NME, showing how popular this institution is and is well experienced in the media industry. To conclude, this institution would be a great investment and company to handle my magazine, expanding the genre of music magazines and having the experience to get this magazine selling.
  • 9. 4.Who would the audience be for your media product? For my media product I have decided to attract my magazine to females and males who enjoy listening to R&B. Instead of usual R&B magazines, I have opened my magazine to be enjoyed by the wider range of audience by my use of artists varying slightly and the use of images and colour. Concerning ethnicity, R&B usually reaches out to the Afro-Caribbean group, whereas I intend my magazine to attract ay ethnicity. I do this by including popular mixed ethnicity artists. As my magazine reaches out to both genders the colours must be classy but have a slight attitude. My age group I hope to attract stays between 16-24. This age group seems to be the group which tend to buy music magazines and listen to this genre of music.
  • 10. 5.How did you attract/address this audience? Background and Large, bold masthead image colour being which covers whole top black and white of cover, standing out to suggest a classy the audience, grabbing take on R&B rather their attention. than bright and wild. Dominant image of Information and two artists, sell lines referring intervening with the to popular artists. text, having the masthead behind and sell lines on top. Updates chart on R&B, to keep audience updated. Having free items being held within the magazine to attract Top popular artists being the readers attention. listed at the bottom of the magazine cover to suggest the type of music the magazines covers. An agreeable price Constant colour theme of for the content of the magazine. black, white and red.
  • 11. Audience Feedback – Front Front Cover Excellent Cover V.Good Good O.K Poor Front cover | |||| overall impact Choice of | ||| | images and manipulation Choice of || ||| sell lines Appropriate || || | use of language Appropriate || | || integration of image and text Appropriaten || ||| ess for target audience Professionali | | ||| sm/ how well does it compare with real magazines.
  • 12. Audience Feedback – Contents page Contents Excellent V.Good Good O.K Poor Page Contents || | || overall impact Choice of || ||| images and manipulati on Choice of || || | contents/p ages Appropriat | || || e use of language Appropriat | || || e integration of image and text Appropriat | ||| | eness for audience Profession | | || | alism/ how well does it compare with real contents pages
  • 13. Audience Feedback – Double Page Spread Contents Excellent V.Good Good O.K Poor Page Contents || | || cover – overall impact Choice of | ||| | images and manipulati on Choice of || ||| headings/l ayout/desi gn Appropriat | || || e use of language Appropriat | | || | e integration of image and text Appropriat || | || eness for audience Profession | || | | alism/ how well does it compare with real articles
  • 14. Audience Feedback Excelle Very Good Satisfac Poor • Overall, how would you nt Good tory rate this magazine? | || || Strengths Weaknesses Good images manipulation Bit plain at parts Soft but piercing colour use Include more text or images to make it stand out more Strong images
  • 15. 6. What have you learnt about technologies from the process of constructing this product? Learning how to use to Using internet websites of features of InDesign to music magazines to create my contents, collect information and double spread and to inspiration for my own place all my magazine magazine, for example together. NME and VIBE. Using digital cameras to get my original images, considering Using moodle on shot, angle and use of the Solihull Sixth persons within the form gateway to image. collect resources. How to use Photoshop to manipulate images and to create my front cover, making the magazine look more professional.
  • 16. Using adobe PhotoShop These images represent the starting and end point of my work using Adobe Photoshop. It allows you too see how I have manipulated the image and turned it into a front cover. To change the image, I adjusted the levels of the colour and changed it from colour to black and white. This creating the image to have more of an effect, standing out beyond the text I have inserted onto the page. Just through using and applying text, embossing and giving a drop shadow on the sell lines, creates this image to now appear as a magazine cover. The masthead at the top of the page singularly creates this photo to develop into a magazine through the of colour and border on the words to make the word ‘ego’ stand out clear and also follow the colour scheme which I use throughout.
  • 17. Using InDesign Through using InDesign I was able to create my contents page. I was able to insert my original images plus also giving them a border around this image to make it look like a photograph. By enhancing it further with a drop shadow on the image, it makes it appear more effective, stands out and makes it look more professional. Is used this on both images to keep it consistent and well laid out. This makes my magazine appear more enticing and stands out as a contents page, giving it more content other than just text.
  • 18. Using InDesign Through the use of Indesign I have been able to include content and make the magazine look more professional and stylish. Above, it shows how through the use of variation of swatches (colours) I have been able to change the colour of text to make certain words stand out or for separation of separate paragraphs to be easily read. Also by having a stroke on such important words it allows the magazine to look more professional and attract the readers eye. The stroke and colour border of the words also shows the spread to look more stylish and attractive to the target audience.
  • 19. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  • 20. Preliminary Task Final Product How to use effecting on borders and text, such as drop shadow to make it stand out and look effective. How to manipulate images using Photoshop Use of varied camera angles and shots to provide variety. My overall presentation and Using InDesign to colour scheme throughout create an effective appears more like a real professional magazine than the other due magazine. to the detail I've put into it.
  • 21. Through use of Photoshop, I’ve been able to make the masthead have backdrop effects and colour variation to make the magazine look more realistic and professional. The sell lines have no been given effects and also variation of colour to make the cover look more interesting. I have written more sell lines also to fill the page more. I have also experimented with a black and white effect other than only adjusting the brightness as I had before. Placed the price alongside the barcode allowing the reader to know the price before purchase.
  • 22. Using InDesign, I have been able to select a stroke onto my masthead to make it look more appealing to the target audience and looks more professional than simple bold effect. The contents pages has been listed in a more professional way having main subheadings to divide certain aspects and includes a more detailed editors introduction which shows how more appropriate and how more in depth the magazines content is. The images I have included on my music magazine has been given a border around to make it look like a photograph which makes the page look more presentable instead of randomly placed images, this makes the page look more appropriate for a magazine. I have also included a page number reference and the name of the magazine in the corner of the page.