3. Who Watches Crime Dramas and Why?

Who watches Crime Dramas? And why? The Audience

Audience: demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience: psychographics Psychographics is less about facts such as your age, and more about attitudes and values. The audience can be divided up into categories like: Survivors: who like security and routine Social climbers: who like material wealth and status symbols Care givers: who believe in ‘caring and sharing’ Explorers: who are interested in personal growth and social change Which one are YOU?

Demographics and psychographic profiles ,[object Object],[object Object],[object Object]

Niche marketing ,[object Object],Luther CSI Miami Sherlock Holmes

What kind of people would watch these? ,[object Object],[object Object],[object Object]

Matching the target audience to the programme ,[object Object],[object Object],[object Object]

Repetition and variation ,[object Object],[object Object]

Genres and sub-genres ,[object Object],[object Object],Crime Dramas Forensics e.g. CSI, The Body Farm Private detectives e.g. Sherlock Holmes, Poirot, Miss Marple Police procedural e.g. Prime Suspect, Law and Order

Genres and hybrids ,[object Object],[object Object],[object Object]

Genres, sub-genres and hybrids ,[object Object],[object Object],[object Object],[object Object]

Uses and gratifications theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Uses and Gratifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Uses and Grats in Crime Dramas ,[object Object],[object Object],[object Object],[object Object],[object Object]

Uses and Grats in Crime Dramas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Who Watches Crime Dramas and Why?

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3. Who Watches Crime Dramas and Why?