1. SOCIAL MEDIA WEBINAR
Notes from the Webinar by Paul Wall Bank - 4th August 2011 via Webcentral
attended by Social Media Specialist Sweta as requested by Marianna Barbara.
Thanks Marianna for your encouragement and support.
2. SOCIAL MEDIA
MARKETING TOOLS
Google + Facebook + LinkedIn + True Local + Twitter +
Blogs = A Powerful Network Marketing Strategy
3. GUIDELINES
The major goal of using Social Media Strategy is not merely to
increase the number of Likes.
A large Fan Community is only really important if the company is
a brand name and needs to endorse its popularity through the Likes.
A small but relevant and close knitted, active, and meaningful
community (who can spread the awareness) is the key to Social Media
Strategies and promotions.
4. SERVICES/PRODUCTS
Starting with GOOGLE
Its Google long term plan to combine Google Places and Google Plus
with Google Search Engine.
First, one needs to set up a Google Account and then fill up the
Google Profile page.
Set up a Google Places Profile for Business along with Google Plus
Profile.
Long term interest vested with these Listings.
5. Use keywords, simple, short , meaningful descriptions, and basic sentences for
filling up the details.
To make it come up within Search Engine results optimize the Search Engine
Results.
Fill in all the fields in the Google Places and get as much info on them like
Timing, Phone number (get it verified), Vouchers, and area of Service. Uploaded
videos and photos are loved much by Google. People may want to know anything.
Get Your Business listed on True Local, Yahoo 7 along with Google. .The
more the listings the better result in search engine results and wider outreach
Keep the Business name short and simple and use a Business Logo if
applicable.
6. Read terms and conditions for the concerned Listings and do not breach them as you may
be blocked or disabled for trivial mistakes.
Getting ahead with Facebook Business Pages:
Facebook Places (similar to Google Places); Fill in the profile and link it to a personal FB
account.
Advantages: People can share where they have checked in, Connect, and Find Local Deals.
More powerful than Google places.
Have a company website other than Google and Facebook so that you can fall back on it, in
case something does not work due to Google’s and FB’s changing policies and rules.
If you already have an existing Fan page with a different theme do not try to merge it with
the Business Page as it is difficult to connect to the Fans from two different backgrounds. It
should never be done.
Get fresh content on these Social Media Pages as often as possible.
7. If you are too busy with the Business then update after every 14 days/
fortnight.
Linked In Basics:
Create a Linked In profile as a personal account and then create a
Company Profile linked to it.
Link Facebook Page, Linked In, Twitter and Blogger Profile to each
other so that they get updated simultaneously thus saving time.
True Local Advantage:
TrueLocal.com.au is another very good website for word of mouth
promotions. List your Business on the website.
8. True Local Business Listings reflect on Google Search Engine Results so
if some criteria or key word on Google Search fails, there is True Local to
back it up.
Blogging – The evergreen captivating media for Social Media users.
Put up Blogs covering relevant issues, concerns, knowledgeable
information to connect to your clients.
Apart from Google Blogger, Wordpress is a good blogging website as it
has plugins which are downloadable on mobiles.
Google Blogger is a good website as it has integration with the Google
Search Engine.
9. Connect Wordpress and Blogger to each other as well as to the other Social
Media Pages to update simultaneously.
Tie the Social Media promotions to Business deals which is exclusively for
the Social Media followers only.
This makes the followers feel privileged because of the exclusivity to deals
that they can access by following the Business Pages.
For example, Ask them to post their photos on the wall page with a theme
relevant to the Business. The post with the highest number of Likes will win.
For this the followers have to bring in their friends to Like their post. This will
promote the Business to different classes in society.
10. INFERENCE
The webinar was very educative and quite interactive as we could
put up questions to the Social Media Expert who gave relevant and
practical answers which we can actually apply for the Businesses.
As a compliment to the dutiful attendance Webcentral provided
the viewers like us, a Free Web market analysis and report service. I
am expecting their report within few weeks.
The report will guide us to fill the gap we have in our Online
Marketing strategies.
