This slide explains about an idea for partner program of tansalink service, "Café de Cloud".
You can obtain the information about the service at tansalink.com
2. Intended audience:
Consultants who are active in cross-border business
and in the areas listed below:
Business (marketing, business development, etc.)
Intercultural communication
Intercultural human resource development
3. “Help bring more innovative products into our lives”
- That’s our vision.
4. consumer
business
To realize this vision, we are building an “ecosystem”,
a mutually beneficial system, between industries and
consumers worldwide.
That’s the basic concept of “Café de Cloud”.
5. To build this ecosystem, we are acquiring video
bloggers in a way that suits each area,
7. We share our vision and know-how on product video
blogging with video bloggers through our activities.
8. We’re also providing video blogs acquisition service by
delivering a sample product and tutorials to consumers
in the target market.
(*) Currently, India, China, Thailand, Singapore, Indonesia, USA and Japan
9. What does this mean?
What should I ask next?
How to know this...?
By the way, it’s often not an easy task for clients to interact
with overseas consumers due not only to language but
also to intercultural knowledge and communication.
10. Facilitator,
Advisor, or
In this context, if a person who is familiar with local
culture can help the communication as a facilitator or
an advisor, or
12. consumer
business
Consultant
That is, we think that consultants can help client
companies on our ecosystem. In other words, you
can be active on our platform as an accelerator.
13. The interview is done with threaded communication
system, like social media, text-base and non-realtime
communication.
16. but we think it also works as a route to invite
the client into your consulting service.
17. Because you can be involved in the client’s project
from an early-stage through providing this service.
from an early stage
18. What the client needs
for the next steps...?
How to proceed
on this matter ?
consultant
Through the process, you and the client will share
a lot of issues and insights for the next step.
19. As shown in the ‘Case Studies”, you may obtain
insights such as:
Appeal point which touches a string in
consumers’ hearts
Effective promotion/advertising channels
Efficient sales channels, right distributors
Appropriate customer support
etc.
21. ...
Strategy consulting
Partnership development
Business development
Negotiation consulting
Support branch office launching
lan,
al p nd
ctic rs a
ht ta r tne
rig pa
a
nts.
ake e right l for clie
M th
dea
d
fin
good
et a
g
It’s a smart way to propose your idea as a consulting
service based on what you shared with the client.
23. As your new service (or a side business)
Facilitator, Advisor or Interviewer
(*option: translation, intercultural training, etc.)
24. As a new route to get a new deal
• Facilitator, Advisor or Interviewer
(*option: translation, intercultural training, etc.)
• Strategy Consulting
• Partnership Development
• Business Development
etc.