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How Game Thinking Can Revolutionize Your Business

by Kevin Werbach on Oct 11, 2012

3,411 views

Presentation on gamification to Wharton's Lifelong Learning session for alumni, September 2012

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emeka.eze You are indeed a true prof! 8 months ago
Are you sure you want to

30 million angry birds players per day, 300 million total downloads
Great. We’ve started to identify some of the complexity around games. The work I’m going to discuss with you looking at the potential of games. When I say “games”, this may be what you have in mind.
30 million angry birds players per day, 300 million total downloads
30 million angry birds players per day, 300 million total downloads
2 billion hours per month on Xbox Live.
9 billion hours in 2003
Consumers aren’t motivated either, and things like exercise.
WoW at it’s peak had over 12 million paying players. Close to a $2 billion annual business
so if games are hugely popular, and they create their own meaning, how could we leverage them.
1 hour of coding. 20% increase in profile length.
1 hour of coding. 20% increase in profile length.
Advergames are one example. But they are just games, not integrated with the brand. Can we do more than that.
After all, video gamesare a $70 billion global industry that is 40 years old
Average profit margin is 3%Reduced turnover of staff
Because of the power of games.
I’ve got some answers to that, but first, let’s play a game.
What makes something fun? Puzzles, challenges, everyone involved, skill, autonomy, social interaction.Cash prize – how much? 10 cents? $100,000. Overjustification effect. What if I then took away the prize?
So I began to study application of game design to business, held first ever symposium, first ever course,
The inventor of the game of chess was asked by the emperor what reward he wanted. Ask people how many grains there will be?
18.4 quintillionLessons: Sometimes things grow more quickly than you expect. Little changes can have big results. And also, you always need to understand the rules of the game. Because…