2. The questions that must be addressed
in the evaluation are:
1. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
2. How does your media product represent particular social groups?
3. What kind of media institution might distribute your media product and
why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of constructing
this product?
7. Looking back at your preliminary task, what do you feel you have learnt in
the progression from it to the full product?
3. 1. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
• What real magazines did you look at?
• What conventions did you try to imitate and
how?
• Which conventions did you reject/ challenge/
develop and how?
• How important was the genre of the real
magazines in your decision making?
4. 2. How does your media product
represent particular social groups?
• Who is on your front cover and how is
he/she/they represented in their choice of
costume/ mise en scene/ expression/ colours
etc?
• How have you constructed your artist profile
for your cover/ double page spread?
• What type of person and their interests are
evident in your contents page?
5. 3. What kind of media institution might
distribute your media product and why?
• Why did you choose your institution?
(bring all your research together on their current
catalogue, target audience, readership figures)
• Comment on the future of music magazines
and industry and how your institution is
moving with these changes.
6. 4. Who would be the audience for
your media product?
• Who would buy your magazine?
• How have you reflected this in the choices you
have made?
• Is it important to be selective?
• Are there audiences that you are excluding?
How and why?
7. 5. How did you attract/address your
audience?
• What elements in your coursework would
appeal to your audience?
• What assumptions have you made about your
audience’s tastes/ interests?
8. Marking Criteria:
Level 4 16–20 marks
• Excellent skill in the use of appropriate digital technology
or ICT in the evaluation.
• Excellent understanding of issues around
audience, institution, technology, representation, forms
and conventions in relation to production.
• Excellent ability to refer to the choices made and
outcomes.
• Excellent understanding of their development from
preliminary to full task.
• Excellent ability to communicate.
9. 6. What have you learnt about technologies
from the process of constructing this product?
10. 7. Looking back at your preliminary task, what
do you feel you have learnt in the progression
from it to the full product?
