With rising global populations, demand for living space is increasing, leading to scarcity of open space. In modern residential buildings, people are forced to live in limited areas. Effective space planning is important to optimize space usage. 3G Interior Products designs space-saving interior products to meet this demand and allow spaces to be used efficiently. Their products target real estate developers and middle/lower-middle class customers seeking solutions for living with limited resources. Their marketing strategy includes market research, promoting brand awareness of sustainability, and maintaining customer satisfaction.

1. 3G INTERIOR PRODUCTS
Marketing Management
Lalit Kumar Madan (091)
Pallab Kumar Pegu (128)
Praveen Peyyla (142)
Ravi kumar (156)

2. WITH A RAPID GROWTH IN GLOBAL
POPULATION OVER THE YEARS, THE
DEMAND FOR SPACE HAS BEEN RISING
HIGHER AND HIGHER WHICH IS
GRADUALLY LEADING TO A SCARCITY
OF OPEN SPACE. IN MOST
OF THE MODERN DAY RESIDENTIAL
APARTMENTS, COMPLEXES AND
TOWNSHIPS, PEOPLE ARE FORCED TO
LIVE WITHIN A RATHER LIMITED SPACE.
THEREFORE, IN SUCH A SCENARIO,
EFFECTIVE SPACE PLANNING IS
EXTREMELY IMPORTANT AND
NECESSARY TO BE ABLE TO SAVE
SOME VALUABLE SPACE TO BE USED
FOR OTHER PURPOSES.
Growing Population

3. 3G INTERIOR PRODUCTS
IDEALLY SUITED FOR LOW SPACE HOUSES
These products are
designed and developed as
per the increasing demand
of space, so that space can
be optimized and could be
used in the best efficient
way.

4. SECTOR CATERED
 Real-Estate
 Interior Designing
TARGET CUSTOMERS
 Real estate developers
 Middle and lower middle class
society
 Government contracts

5. Why would the Product
Succeed?
 Limited Resources available ie “Land”.
 Shortage of availability of flats and space.
 Increasing price of land.
 Urbanization

6. Scope of Product
 In year 2005, 1.6 million houses were built.
 In year 2010, 3.3 million houses were built.
 210 million new urban Indians will need about
60 million new homes in next 18 year.
 Unmet demand till now is about 21 million
homes.
So average 4.5 million homes required per
year to meet the demand.

7. Marketing strategy
 Value exploration
Market research, survey and analysis of cognitive space.
 Value creation
Creating awareness among the society about sustainability.
Above the line promotion: It includes direct expenditure on
advertising.
Below the line promotion: Indirect expenditure on promotion such
as through competition & gifts etc.
Educate the customer to increase the brand affinity.
Maintaining good relation with customers.
 Value delivery:
Support and services for customer’s satisfaction.

8. Financial & Promotional
Model
 Initial Investment : 2 Lac
 Presentation to developers through a “customized room” using our products
(e.g. sample room) and video of our additional products.
 If we will get the contract, the advanced money will be used for further
advancement of product and for providing the service.
 We will promote our product in partnership with builders.
e.g. “Flats with 3G Interior” , “Pay less get feel of more”.
 Direct investment on advertisement and social media for creating
awareness in the society.
 Below the line promotion.
 Promotion in Govt. offices and in the local existing societies.

9. Marketing Strategy

10. References
 www.wikipedia.org
 www.dnaindia.com
 www.surveyindia.com
 www.google.com

11. Thanking
You