Analysis of Facebook Usage by College Students in Thailand

Analysis of Facebook Usage by College Students in Thailand Arkhom Bunloet, Kanda Runapongsa Saikeaw, Mongkon Tengrungroj et al. Khon Kaen University, Thailand 1 July 2010

Agenda Motivation Related Work Research Methodology Experimental Results Conclusions July 2010 2

Growing Worldwide FB Users July 2010 3

Growing Thai FB Users #21 of countries with the largest Facebook users Facebook Penetration in Thailand: 6.26% Internet Penetration in Thailand: 26.19% July 2010 4

User Age Distribution July 2010 5

Our Questions  What are the advantages and disadvantages of using Facebook as a Thai college student?  What are the activities that Thai college Facebook users often do?  Are there any misbehaviors that these users have done or have been imposed by others? July 2010 6

Related Work  Several papers have been presented about the analysis of social media usage in Thailand – Many papers focus on the study of Hi5 usage and Internet usage – But none has studied the usage of Facebook which has been dominating recently among Thai teenagers July 2010 7

Research Methodology This research was conducted by designing the questionnaire The questionnaire has three parts – Personal biography – Opinions about social networking – Behaviors on Facebook July 2010 8

Target Group  The target group consisted of 7,738 students who enrolled in summer courses 2010 in Khon Kaen University, Thailand  The selected sampling group was 740 students who enrolled in 13 faculties, such as the faculty of Agriculture, the faculty of Humanities and Social Sciences, and the faculty of Medicine July 2010 9

Results Collection and Analysis The answers of the questionnaire were ensured that they were recorded correctly (double data entry) Results were analyzed using SPSS/PC Evaluation V15 Descriptive statistics included frequency proportion mean (SD) and the 95%CI Analytical statistics included the Pearson Chi-square and the Odds Ratio July 2010 10

FB Usage by Gender 73.1 60.6 80 60 40 20 0 Males Fem ales July 2010 11

Students Years 1st year students 2nd year students 3rd year students 4th year students 76.5 80 62.5 68.6 80 60 40 20 0 July 2010 12

Online Users Activities Watching movies and listening to music Searching information for academics Sending emails Playing MSN Using Hi5 Rreading news Using Facebook Playing online game Using Myspace 84.1 81.3 100 75.5 74.3 65.5 58.4 80 57.7 60 30.8 40 5.3 20 0 July 2010 13

Social Network Usage Behavior Used Hi5 Used Facebook Used Twitter Used Friendster 99.2 100 75.7 80 60 40 14.1 20 1.2 0 July 2010 14

Facebook Activities Posting Information Using Applications Chatting Uploading Pictures Joining groups 64.5 64 70 60 41.6 50 36 40 30 12.2 20 10 0 July 2010 15

Inappropriate Content Inappropriate languages Advertising False data Pornography pictures Enticing Others 25 20.2 19.2 17.6 20 15 8.8 10 5 0.5 1.6 0 July 2010 16

Reasons for Using Facebook Having conversation with friends Reducing stress Killing times Finding new friends Being a member of interested groups Being updated to technology trends Finding new intimate relationships Others 77.1 74.8 80 70 60 44.3 50 30.5 40 28.2 19.8 30 20 6.9 1.5 10 0 July 2010 17

Advantages of Using Facebook Relaxation Communication Education Information News and event Knowledge Others 99 98.4 89.1 87.6 85 100 79.8 80 60 40 5.2 20 0 July 2010 18

Disadvantages of Using Facebook Health problems Reduction of face-to-face social activity Less time for studying Waste of time Feel sleepy in class Reduction of work performance Waste of money Reduction of GPA Conflict with parents Class absent Others 79.8 80 64.8 62.2 61.1 59.1 59.1 70 55.4 60 39.9 50 40 25.4 22.3 30 20 3.1 10 0 July 2010 19

Conclusions (1/2) Relaxation was the most advantage while health problem was regarded as the most common disadvantage in using Facebook  Two top reasons why people used Facebook were having conversation with friends and reducing stress Two most frequent activities were posting data and using Facebook applications July 2010 20

Conclusions (2/2)  Three most types of inappropriate content on Facebook were inappropriate languages, unsolicited advertising, and false data We are interested in answering these questions – How to search for updated information efficiently – How to know which friends are likely to be interested in certain Facebook pages July 2010 21

Thank you very much for your attention July 2010 22

Analysis of Facebook Usage by College Students in Thailand

by Kanda Runapongsa Saikaew

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