Let’s play a game…(be careful… they may be missing a few pieces!)
: any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchantin order to designate his or her goods and to distinguish them from those manufactured or sold by others.
a graphic representation or symbol of a company name, trademark, abbreviation etc., Often uniquely designed for ready recognition.
A brand is a product, service, or concept that is publiclydistinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept.
BrandTrademark Colors Slogans(can be registered with USPatent & Trademark Office) Logo
• anchors a companys brand and becomes the single most visible manifestation of the company within the target market• Become shorthand way of referring to the company in advertising and marketing materials• provide essential information about a company that allows customers to identify with the companys core brand
What makes a good logo ? follow solid basic design principles be functional represent the company be unique
As companies change.. so do their logos! Dive deeper! Check out the article on brand evolution:http://www.instantshift.com/2009/01/29/20-corporate-brand-logo- evolution/
Why do you think Wal-Martchose to make these changes?
Guess the top four reasons companies change or update their logos?
#1 - To Make The Graphic Less Complex#2 - Business Merged With Another Company#3 - The Companys Name Was Changed#4 - To Infuse It With New Life
• What’s the difference between trademarks, brands, logos?• Why are logos important?• What makes a good logo?• Why do companies change logos?• Assignment: pick one of your favorite brands and research the brand evolution of its logo!