Crowdfunding Masterclass Incubators and Accelerators

1. @kleverlaan | European Strategy Head Eureeca | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research
Equity Crowdfunding for Startups

2. Ronald Kleverlaan
Founder Crowdfunding Hub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
European Strategy Head Eureeca
@kleverlaan
ronald@kleverlaan.com

3. Agenda
»Crowdfunding History & size of market in Europe
»Types of Crowdfunding (Return on Involvement model)
»Goal of Founders: Crowdfunding - More than money
»Crowdfunding = Community funding
»Succesful Crowdfunding - Campaign do & dont’s
»CrowdBusiness – New business models

4. Crowdfunding

5. “Lenten” concert Mozart -1784

6. Statue of Liberty - 1885

7. Marillion
Crowdfunding Consultancy

8. Kickstarter - Reward-based crowdfunding
$2 billion || 10 million backers || >90K projecten
Crowdfunding Consultancy

9. Funding Circle – CrowdLending
£1,150M - > 45.000 investors
Crowdfunding Consultancy

10. Source: Moving Mainstream - The European Alternative Finance Benchmarking Report

11. Pushing Bounderies -The 2015 UK Alternative Finance Industry Report

12. Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report

13. Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report

14. Different types of funding
Donations, pre-sales, loans, equity
Crowdfunding Consultancy

15. Different types of funding
Donations, pre-sales, loans, equity
Crowdfunding Consultancy

16. ROI = Return on Involvement
Financial, material and social returns
Crowdfunding Consultancy

17. Regulations on Crowdfunding in EU
Max 5M without prospectus, trust accounts, big differences in Europe

18. Crowdfunding
more than money
marketing
broad support
market research
brand loyalty
easier to attract additional funds
Crowdfunding = More than money
Funding is only one of the reasons to use crowdfunding

19. Marketing
1300 funders - Local city promotion - 4 million euro

20. Local support for community projects
Let citizens choose what projects to receive additional grants

21. Market research
18.000 subscribers - >1 million euro raised

22. Brand loyalty and local commitment
Polare - Management buy-out after bankruptcy

23. Additional finance
$2,5 million pre-sales -> VC -> Facebook

24. Crowdfunding = Community Funding
Not an anonymous crowd, but involved community

25. Kickstarter - Mostly small projects
85%71%

26. Community of loyal customers
1 million euro growth funding in 2 campaigns

27. Community Funding & Ownership - Windfarm
1400 members - 18,5 million euro

28. Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market research, local support
Crowdfunding for projects
Not for your brand/organization
Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
CrowdBusiness
Marketing teams formed by fans & donors
Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways

29. Successful Crowdfunding
Do’s & Dont’s for crowdfunding campaigns

30. Clear goal

31. Urgency

32. Know your community and make them happy

33. Involve your community

34. Communication plan

35. Do not underestimate work!

36. Crowdfunding team

37. Be authentic – Share your personal story

38. Successful Crowdfunding
Clear Goal
Create urgency
Involve your fans
Dedicated team
Good rewards
Be Authentic
Work hard

39. CrowdBusiness: New Business Models

40. Co-creation with customers/investors

41. Use community as marketing team

42. Source: Innovation Service Network
CrowdSourcing

43. CrowdBusiness
Source: Innovation Service Network

44. Renewed interest in co-operative models

45. Let’s talk crowdfunding!
+31 628 254 452
ronald@kleverlaan.com
slideshare.net/kleverlaan
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
European Crowdfunding Consultancy