Conferences & Meetings Presentation


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  • I worked as a reviewer for the Decision to Volunteer study published by ASAE last year. It continued on from the Decision to Join research and investigated the volunteering angle. One of the key findings of DTJ [Decision to Join] was that engagement predicts likelihood to renew and likelihood to encourage others to join .
  • So…why Twitter? Easy to use Developer friendly A recognized “go to” for breaking developments, news, meetings, and customer service…
  • So…what happens when you start using Twitter? There is a learning curve But how do you start?
  • How to find other Twitter users you may want to follow…
  • Good ways to use Twitter: 1) Scheduling meeting ups with like minded people before the event. 2) Alerting attendees about changes or after parties. 3) Keeping track of what is going on at an event. If you are in a horrible breakout session you may scan the tweets and see a better one is going on. 4) Using it in your presentation to engage the audience. 5) Building a brand of how cool your conference is for other watching through twitter. Blog world will improve attendance next year from the positive tweets going on. 6) Real time performance review and feedback.
  • Twitter hashtags like #FiO help spread information on Twitter while also helping to organize it.
  • - Choose a single hashtag early - Remind attendees of the hashtag constantly - Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website.
  • Optics & Photonics News (OPN) is the Optical Society of America's monthly news magazine.    OPN's goal is to promote the magazine and draw people to their online content that is not available in print.   recent developments in the field of optics and focuses on science and society, education, technology and business.    The audience consists of researchers, engineers, businesspeople and students.    Contributors include scientists and journalists who specialize in the field of optics.  
  • Using our own Twitter alias as an example, I'd like to add some audience participation here and ask you if any of you have suggestions on how to improve the number of followers here... 1. Advertise the alias 2. RT thought leaders in industry 3. Follow people using "Twellow" to identify appropriate categories...physics and science would be good examples here
  • Optics InfoBase is OSA's online repository of current and past volumes of all its journals. It also contains proceedings from OSA conferences.    The focus with InfoBase development has been more on personalization, categorization, and cross linking than on “social media.”    Here is short list of “interactive” services, some of the social interact comes through revealing others’ behavior (who is citing whom, who is downloading whom, etc.): •    Export to social bookmarking cites •    Provide tools for exporting articles and other metadata into citation management systems. •    Generated links to articles that cite an article. •    Display behavior of other readers, like top-downloaded articles. •    Display tag cloud of most popular OCIS codes and categories for a given period. •    Show articles related to the article being viewed. •    Provide custom e-mail alerts and RSS feeds. •    Provide filters for categorizing and narrowing search results. •    Provide opportunities for publishing and interacting with growing number of non-text items: video, tabular data, computer code
  • Google alerts Google Alerts are emails automatically sent to you when there are new Google results for your search terms. You can also choose to have your alerts delivered via feed to the feedreader of your choice. They currently offer alerts with results from News, Web, Blogs, Video and Groups.   TweetLater TweetLater can be used to set up alerts and track keywords in the public Twitter stream. TweetLater monitors the Twitter tweet stream and periodically emails you a digest of the tweets that contain those keywords. You can also use this to track your @replies. 
  • Or… Twitterfall Twitterfountain
  • Using the keyword “optics”
  • Another great thing you can get from TweetLater is the Twitter aliases who are commenting on your topic area or Society. For example, some of the people who post information you put out are not your members...   1. You can get new members this way 2. You can identify current very vocal members this way 3. You can also view these sources as outlets for your many followers do they have? Transparency is the expectation today.
  • Tweet Later Features   Schedule tweets — Plan, set & forget! [more] Schedule tweets and keep your Twitter stream ticking over with new tweets even when you're not in front of your computer. Publish tweets when your international followers are online and you're asleep. Track keywords on Twitter —  Set up alerts and track keywords in the public Twitter stream . We will monitor the Twitter tweet stream and periodically email you a digest of the tweets that contain those keywords. You can also use this to track your @replies. Save and reuse drafts Save draft tweets, frequently used text snippets and URLs and reuse them in your scheduled tweets. Save tons of time by avoiding repetitive typing. Send a nice non-promotional DM to new followers that focus on them and your future interaction with them, or simply to thank them for choosing to follow you. URL shortening — Track those clicks! [more] Add your URL shortening account details to your TweetLater profile, and we will shorten your links with it so that you can track the clicks on all your links. Follow those who follow you — Automate! [more] Automatically follow people who follow you and save a ton of time while your Friends list builds itself. Unfollow those who unfollow you — Automate! [more] Automatically unfollow someone when they unfollow you if that is how you prefer to manage your Friends list. Vet new followers — Semi-automation! [more] Even though you've selected to auto follow new followers, we will interrupt the process for 72 hours and give you an opportunity to manually review new followers and decide if you want to follow, ignore, or block each new follower. Purge your DM Inbox — Keep it tidy! [more] You will probably agree that it's a bit of a pain to manually delete DMs from your Inbox, especially since they accumulate so quickly. You can run a purge on your Inbox to delete everything, or DMs older than 7 days, or DMs older than 30 days. Personal status feed — Your own tweet engine! [more] Grab your own personal 140-character tweet scheduling engine and RSS feed . You can schedule and publish tweets that don't go to Twitter, they go to your personal tweet stream, which is available in RSS, XML and Javascript formats. Unlimited Twitter accounts —       
  • Conferences & Meetings Presentation

    1. 1. Use Twitter Now? Tweet at Meetings? Have no clue between twits, tweets, and flips… The Poll
    2. 2. Engaging Members in 140 Characters or Less “ A Case Study with OSA Student Chapters"
    3. 3. KiKi L'Italien Association Chapter-Relations Manager Optical Society of America <ul><li>Twitter: @kikilitalien </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>LinkedIn: </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>Facebook: KiKi L'Italien </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>Association Blog: </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>Also on: FriendFeed, Digg, Plurk, BrightKite, YouTube, CollectiveX, Flickr, Ning, and many more crazy online locations. </li></ul>
    4. 4. What We Do <ul><li>image attributed to / . </li></ul>
    5. 9. Getting the Conversation Rolling…. <ul><li>                        Podcast: </li></ul><ul><li>                            OSA Podblog </li></ul><ul><li>Twitter: </li></ul><ul><li>- Used at meetings and ongoing </li></ul><ul><li>OSA has a Twitter alias </li></ul><ul><ul><li>@optical society </li></ul></ul><ul><li>Online Member Communities: </li></ul><ul><li>- CollectiveX  </li></ul><ul><li>- Sharepoint </li></ul><ul><li>YouTube: </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>*Blog, bookmark, live streaming of certain meetings... </li></ul>OSA Technical Divisions will further connect...
    6. 10. Facebook + Twitter =
    7. 11. How to Use Twitter at a Meeting <ul><li>Decide on a hashtag (#FiO) </li></ul><ul><li>Publicize the hashtag to attendees, speakers </li></ul><ul><li>Feed periodic helpful info about the meeting using the hashtag </li></ul><ul><li>Monitor the discussion to see if there is anything you can do to help customer-service issues quickly! </li></ul><ul><li>Address honestly (responsible diplomacy) </li></ul>
    8. 13. Warnings/Ideas <ul><li>Not everything should be shared online. </li></ul><ul><li>Speakers should be inform their audiences in advance if anything is “tweet-approved” or if the session should not be shared in a any way. </li></ul>
    9. 15. Social Media is Social <ul><ul><li>Three Key Messages about Using Social Media </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>  Be &quot;social&quot; internally - </li></ul></ul><ul><li>                             Look for 3+ groups to be represented </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Be passionate! </li></ul></ul>
    10. 17. Optics & Photonics News (OPN) <ul><ul><li>Twitter account </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Facebook Group: Optics & Photonics News Fan Club </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Podcast episodes </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Comment function on all online articles </li></ul></ul><ul><li>  </li></ul><ul><ul><li>OPN blog </li></ul></ul><ul><li>  </li></ul><ul><ul><li>RSS Feeds </li></ul></ul>
    11. 19. Optics InfoBase <ul><li>•    Social bookmarking cites such as and citeulike </li></ul><ul><li>  </li></ul><ul><li>•    Provide tools for exporting articles </li></ul><ul><li>•    Generated links to articles that cite an article being viewed </li></ul><ul><li>  </li></ul><ul><li>•    Display behavior of other readers </li></ul><ul><li>•    E-mail alerts and RSS feeds </li></ul><ul><li>  </li></ul><ul><li>•    Filters </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li> </li></ul>
    12. 20. The Least Everyone Should Do... <ul><li>The two basic social media alerts you need to have now! </li></ul><ul><li>  </li></ul><ul><li>Google Alerts Examples of things to monitor: </li></ul><ul><ul><li>Mentions of your Society </li></ul></ul><ul><ul><li>Mentions of your Publications </li></ul></ul><ul><ul><li>Mentions of your competitor </li></ul></ul><ul><ul><li>Industry keywords </li></ul></ul><ul><li>  </li></ul><ul><li>TweetLater Examples of things to monitor: </li></ul><ul><ul><li>Mentions of your Society </li></ul></ul><ul><ul><li>Mentions of your Society's Publications </li></ul></ul><ul><ul><li>Mentions of your competitor </li></ul></ul><ul><ul><li>Industry keywords </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    13. 24.  
    14. 25. Nifty Links <ul><li>Simple Tools for Monitoring </li></ul><ul><li>TweetLater: </li></ul><ul><li>Google Alerts: </li></ul><ul><li>Other helpful links: </li></ul><ul><li>Splitweet: </li></ul><ul><li>Polldaddy: </li></ul><ul><li>KnowEm UserName Check: </li></ul><ul><li>Hootsuite: juggle multiple accounts, follow #, & survey data </li></ul><ul><li>Tweetdeck: same – minus the survey data </li></ul><ul><li>  </li></ul><ul><li>Twellow: </li></ul><ul><li>Search: “physics” – 1,632 matches </li></ul><ul><li>Search: “photonics” – 27 matches </li></ul><ul><li>Search: “optics” - 64 </li></ul>
    15. 26. Thanks for listening!