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Lead Management and You

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K
khagood

Making "Quota" in this economy - Working effectively and efficiently to Generate, Score and Nurture leads.

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Making Quota in “this” Economy - Do the Right Thing, Right Now! Working Effectively and Efficiently to Generate, Score, and Nurture Leads LeadLife Solutions
Internet Has Forever Changed The Sales Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Old Ways Don’t Work ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Sirius Decisions, CSO Insights Lead Life Cycle Optimization 2008 Analysis
Lots of Room for Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Sirius Decisions, CSO Insights Lead Life Cycle Optimization 2008 Analysis
Current Process Website Email Waste Lead or Waste Rep’s Time Generate & Qualify Leads?? Banner ads Events
Lead Process with Scoring & Nurturing Email campaigns Events AdWords Banner ads Website downloads ,[object Object],[object Object],[object Object],Promote leads to Sales Nurture leads with e-newsletters, drip marketing
Marketing Lead to Sales Process Closed Sales Qualified Opportunities Sales Ready Leads Conversions Inquires/Suspects Nurture Sales Marketing Email, Adwords, Banners, Webinars, Offline Events
Contact Information ,[object Object],[object Object],[object Object],[object Object]

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