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Using the Internet to Grow Professionally :
            Blogs, Twitter, LinkedIn & Facebook

              Washington Association of Criminal Defense Lawyers
                            Chelan, Washington
                                June 8, 2012




        @kevinokeefe

Friday, June 8, 2012
14% of people
                       trust advertising




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Friday, June 8, 2012
Business development




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Friday, June 8, 2012
Relationships

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Friday, June 8, 2012
Word of mouth reputation




 @kevinokeefe                       http://www.flickr.com/photos/marcopako/2344663066//

Friday, June 8, 2012
Facebook




          Relationship baskets : Grow
          trust and build one’s reputation

       @kevinokeefe

Friday, June 8, 2012
Facebook




                       Internet : Relationships
                       and reputation accelerator
       @kevinokeefe

Friday, June 8, 2012
Peter Mahler, New York City




       @kevinokeefe

Friday, June 8, 2012
Building relationships?




       @kevinokeefe

Friday, June 8, 2012
Media? It’s
          a shared
          experience.




      @kevinokeefe
Friday, June 8, 2012
Facebook




       @kevinokeefe

Friday, June 8, 2012
Facebook

                       Powerful Internet
                       identity?




       @kevinokeefe

Friday, June 8, 2012
Facebook

                       Powerful Internet
                       identity?

                       Good?




       @kevinokeefe

Friday, June 8, 2012
Facebook

                       Powerful Internet
                       identity?

                       Good?

                       Or bad?




       @kevinokeefe

Friday, June 8, 2012
1 Source: ALM Legal Intelligence
                       2 Source: LexisNexis
 @kevinokeefe          3 Source: Greenfield/Belser
Friday, June 8, 2012   4 Source: Greentarget
• 40% of law firms say blogs
     and social media brings in
     work 1




                                  1 Source: ALM Legal Intelligence
                                  2 Source: LexisNexis
 @kevinokeefe                     3 Source: Greenfield/Belser
Friday, June 8, 2012              4 Source: Greentarget
• 40% of law firms say blogs
     and social media brings in
     work 1

   • 83% law firms to use blogs as
     part of their marketing, with solo
     to 5 person firms at 88% 2




                                          1 Source: ALM Legal Intelligence
                                          2 Source: LexisNexis
 @kevinokeefe                             3 Source: Greenfield/Belser
Friday, June 8, 2012                      4 Source: Greentarget
• 40% of law firms say blogs
     and social media brings in
     work 1

   • 83% law firms to use blogs as
     part of their marketing, with solo
     to 5 person firms at 88% 2


   • 85% of law firms use social
     networks ala LinkedIn,
     Facebook 3




                                          1 Source: ALM Legal Intelligence
                                          2 Source: LexisNexis
 @kevinokeefe                             3 Source: Greenfield/Belser
Friday, June 8, 2012                      4 Source: Greentarget
• 40% of law firms say blogs
     and social media brings in
     work 1

   • 83% law firms to use blogs as
     part of their marketing, with solo
     to 5 person firms at 88% 2


   • 85% of law firms use social
     networks ala LinkedIn,
     Facebook 3


   • 84% of in-house counsel
     perceive blogs as credible 4




                                          1 Source: ALM Legal Intelligence
                                          2 Source: LexisNexis
 @kevinokeefe                             3 Source: Greenfield/Belser
Friday, June 8, 2012                      4 Source: Greentarget
• 40% of law firms say blogs
     and social media brings in
     work 1

   • 83% law firms to use blogs as
     part of their marketing, with solo
     to 5 person firms at 88% 2


   • 85% of law firms use social
     networks ala LinkedIn,
     Facebook 3


   • 84% of in-house counsel
     perceive blogs as credible 4


   • 55% of in-house counsel are
     influenced by blogs in hiring 4
                                          1 Source: ALM Legal Intelligence
                                          2 Source: LexisNexis
 @kevinokeefe                             3 Source: Greenfield/Belser
Friday, June 8, 2012                      4 Source: Greentarget
• 40% of law firms say blogs
     and social media brings in
     work 1

   • 83% law firms to use blogs as
     part of their marketing, with solo
     to 5 person firms at 88% 2


   • 85% of law firms use social
     networks ala LinkedIn,
     Facebook 3


   • 84% of in-house counsel
     perceive blogs as credible 4


   • 55% of in-house counsel are
     influenced by blogs in hiring 4
                                          1 Source: ALM Legal Intelligence
                                          2 Source: LexisNexis
   •
 @kevinokeefe                             3 Source: Greenfield/Belser
Friday, June 8, 2012                      4 Source: Greentarget
Gardiner Miller, Toronto




 @kevinokeefe

Friday, June 8, 2012
Nancy Van Tine, Boston




 @kevinokeefe

Friday, June 8, 2012
Winthtrop & Weinstine, Minneapolis




 @kevinokeefe

Friday, June 8, 2012
Strategy: Don’t jump blindly.

    @kevinokeefe                          http://www.flickr.com/photos/vivarin/4366228871/



Friday, June 8, 2012
Engagement. Who in my
                       target audience am I
                       engaging?
   @kevinokeefe                        http://www.flickr.com/photos/diamondmountain/76720987/

Friday, June 8, 2012
You’re looking to
                       build social media
                       equity.
                              http://www.flickr.com/photos/martin_thomas/3292783660/

 @kevinokeefe

Friday, June 8, 2012
Listen




 @kevinokeefe            http://www.flickr.com/photos/26101082@N00/3219209680/
Friday, June 8, 2012
There are already
            conversations
            taking place

                                Listen




 @kevinokeefe                     http://www.flickr.com/photos/26101082@N00/3219209680/
Friday, June 8, 2012
It’s about trust




                                          http://www.flickr.com/photos/ssandars/109181158/
 @kevinokeefe

Friday, June 8, 2012
Facebook


                       “I don’t have time.”




       @kevinokeefe

Friday, June 8, 2012
Facebook
                       Traction?




       @kevinokeefe

Friday, June 8, 2012
Facebook
                                              Traction?




                •Reputation being enhanced?




       @kevinokeefe

Friday, June 8, 2012
Facebook
                                              Traction?




                •Reputation being enhanced?
                •Growing network of relationships?



       @kevinokeefe

Friday, June 8, 2012
Facebook
                                               Traction?




                •Reputation being enhanced?
                •Growing network of relationships?
                •Establishing subject matter expert?


       @kevinokeefe

Friday, June 8, 2012
Facebook
                                                 Traction?




                •Reputation being enhanced?
                •Growing network of relationships?
                •Establishing subject matter expert?
                •Not just clients, but high quality clients?
       @kevinokeefe

Friday, June 8, 2012
Learning
    Facebook




       @kevinokeefe

Friday, June 8, 2012
Pla$orms	
  on	
  the	
  Internet	
  for	
  business	
  development	
  
  on	
  the	
  Internet




Platforms : Build an Internet identity

  @kevinokeefe

Friday, June 8, 2012
Facebook




       @kevinokeefe

Friday, June 8, 2012
Facebook


                       RSS Reader - Listening




       @kevinokeefe

Friday, June 8, 2012
@kevinokeefe

Friday, June 8, 2012
Facebook

            Mobile : Listening & sharing




       @kevinokeefe

Friday, June 8, 2012
Facebook
           Influence Jury Pool




       @kevinokeefe

Friday, June 8, 2012
Friday, June 8, 2012
@kevinokeefe    	
  Image	
  by	
  loozrboy	
  via	
  Flickr	
  Crea3ve	
  Commons
Friday, June 8, 2012
@kevinokeefe    	
  Image	
  by	
  ell	
  brown	
  via	
  Flickr	
  Crea3ve	
  Commons
Friday, June 8, 2012
@kevinokeefe    	
  Image	
  by	
  Abhinav	
  &	
  Abhinav	
  via	
  Flickr	
  Crea3ve	
  Commons
Friday, June 8, 2012
@kevinokeefe    	
  Image	
  by	
  zoetnet	
  via	
  Flickr	
  Crea3ve	
  Commons
Friday, June 8, 2012
Harris & Moure, Seattle




  @kevinokeefe

Friday, June 8, 2012
J. Scott Key, Atlanta




  @kevinokeefe

Friday, June 8, 2012
Dave Donoghue, Chicago




       @kevinokeefe

Friday, June 8, 2012
@kevinokeefe

Friday, June 8, 2012
Your leadership is needed
     @kevinokeefe                  http://www.flickr.com/photos/jamiedfw/445506874/
Friday, June 8, 2012
Thank you.
                       Kevin O’Keefe, CEO & Publisher, LexBlog, Inc
                       Seattle, WA

                       Direct: 206.340.8204
                       Cell: 206.321.3627
                       web: lexblog.com
                       email: kevin@lexblog.com

                       Blog: Real Lawyers Have Blogs: kevin.lexblog.com
                       Twitter: @kevinokeefe
                       LinkedIn: linkedin.com/in/kevinokeefe
                       LinkedIn: Legal Blogging Group
                       Facebook: Real Lawyers Have Blogs page




Friday, June 8, 2012

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Washington Association of Criminal Defense Lawyers Asso

  • 1. Using the Internet to Grow Professionally : Blogs, Twitter, LinkedIn & Facebook Washington Association of Criminal Defense Lawyers Chelan, Washington June 8, 2012 @kevinokeefe Friday, June 8, 2012
  • 2. 14% of people trust advertising @kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/ Friday, June 8, 2012
  • 3. Business development @kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/ Friday, June 8, 2012
  • 4. Relationships @kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/ Friday, June 8, 2012
  • 5. Word of mouth reputation @kevinokeefe http://www.flickr.com/photos/marcopako/2344663066// Friday, June 8, 2012
  • 6. Facebook Relationship baskets : Grow trust and build one’s reputation @kevinokeefe Friday, June 8, 2012
  • 7. Facebook Internet : Relationships and reputation accelerator @kevinokeefe Friday, June 8, 2012
  • 8. Peter Mahler, New York City @kevinokeefe Friday, June 8, 2012
  • 9. Building relationships? @kevinokeefe Friday, June 8, 2012
  • 10. Media? It’s a shared experience. @kevinokeefe Friday, June 8, 2012
  • 11. Facebook @kevinokeefe Friday, June 8, 2012
  • 12. Facebook Powerful Internet identity? @kevinokeefe Friday, June 8, 2012
  • 13. Facebook Powerful Internet identity? Good? @kevinokeefe Friday, June 8, 2012
  • 14. Facebook Powerful Internet identity? Good? Or bad? @kevinokeefe Friday, June 8, 2012
  • 15. 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/Belser Friday, June 8, 2012 4 Source: Greentarget
  • 16. • 40% of law firms say blogs and social media brings in work 1 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/Belser Friday, June 8, 2012 4 Source: Greentarget
  • 17. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/Belser Friday, June 8, 2012 4 Source: Greentarget
  • 18. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/Belser Friday, June 8, 2012 4 Source: Greentarget
  • 19. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/Belser Friday, June 8, 2012 4 Source: Greentarget
  • 20. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/Belser Friday, June 8, 2012 4 Source: Greentarget
  • 21. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis • @kevinokeefe 3 Source: Greenfield/Belser Friday, June 8, 2012 4 Source: Greentarget
  • 22. Gardiner Miller, Toronto @kevinokeefe Friday, June 8, 2012
  • 23. Nancy Van Tine, Boston @kevinokeefe Friday, June 8, 2012
  • 24. Winthtrop & Weinstine, Minneapolis @kevinokeefe Friday, June 8, 2012
  • 25. Strategy: Don’t jump blindly. @kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/ Friday, June 8, 2012
  • 26. Engagement. Who in my target audience am I engaging? @kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/ Friday, June 8, 2012
  • 27. You’re looking to build social media equity. http://www.flickr.com/photos/martin_thomas/3292783660/ @kevinokeefe Friday, June 8, 2012
  • 28. Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/ Friday, June 8, 2012
  • 29. There are already conversations taking place Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/ Friday, June 8, 2012
  • 30. It’s about trust http://www.flickr.com/photos/ssandars/109181158/ @kevinokeefe Friday, June 8, 2012
  • 31. Facebook “I don’t have time.” @kevinokeefe Friday, June 8, 2012
  • 32. Facebook Traction? @kevinokeefe Friday, June 8, 2012
  • 33. Facebook Traction? •Reputation being enhanced? @kevinokeefe Friday, June 8, 2012
  • 34. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? @kevinokeefe Friday, June 8, 2012
  • 35. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? @kevinokeefe Friday, June 8, 2012
  • 36. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? •Not just clients, but high quality clients? @kevinokeefe Friday, June 8, 2012
  • 37. Learning Facebook @kevinokeefe Friday, June 8, 2012
  • 38. Pla$orms  on  the  Internet  for  business  development   on  the  Internet Platforms : Build an Internet identity @kevinokeefe Friday, June 8, 2012
  • 39. Facebook @kevinokeefe Friday, June 8, 2012
  • 40. Facebook RSS Reader - Listening @kevinokeefe Friday, June 8, 2012
  • 42. Facebook Mobile : Listening & sharing @kevinokeefe Friday, June 8, 2012
  • 43. Facebook Influence Jury Pool @kevinokeefe Friday, June 8, 2012
  • 45. @kevinokeefe  Image  by  loozrboy  via  Flickr  Crea3ve  Commons Friday, June 8, 2012
  • 46. @kevinokeefe  Image  by  ell  brown  via  Flickr  Crea3ve  Commons Friday, June 8, 2012
  • 47. @kevinokeefe  Image  by  Abhinav  &  Abhinav  via  Flickr  Crea3ve  Commons Friday, June 8, 2012
  • 48. @kevinokeefe  Image  by  zoetnet  via  Flickr  Crea3ve  Commons Friday, June 8, 2012
  • 49. Harris & Moure, Seattle @kevinokeefe Friday, June 8, 2012
  • 50. J. Scott Key, Atlanta @kevinokeefe Friday, June 8, 2012
  • 51. Dave Donoghue, Chicago @kevinokeefe Friday, June 8, 2012
  • 53. Your leadership is needed @kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/ Friday, June 8, 2012
  • 54. Thank you. Kevin O’Keefe, CEO & Publisher, LexBlog, Inc Seattle, WA Direct: 206.340.8204 Cell: 206.321.3627 web: lexblog.com email: kevin@lexblog.com Blog: Real Lawyers Have Blogs: kevin.lexblog.com Twitter: @kevinokeefe LinkedIn: linkedin.com/in/kevinokeefe LinkedIn: Legal Blogging Group Facebook: Real Lawyers Have Blogs page Friday, June 8, 2012