Washington Association of Criminal Defense Lawyers Asso

Using the Internet to Grow Professionally : Blogs, Twitter, LinkedIn & Facebook Washington Association of Criminal Defense Lawyers Chelan, Washington June 8, 2012 @kevinokeefeFriday, June 8, 2012

14% of people trust advertising @kevinokeefe http://www.ﬂickr.com/photos/canarypromo/423135451/in/photostream/Friday, June 8, 2012

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Word of mouth reputation @kevinokeefe http://www.ﬂickr.com/photos/marcopako/2344663066//Friday, June 8, 2012

Facebook Relationship baskets : Grow trust and build one’s reputation @kevinokeefeFriday, June 8, 2012

Facebook Internet : Relationships and reputation accelerator @kevinokeefeFriday, June 8, 2012

Peter Mahler, New York City @kevinokeefeFriday, June 8, 2012

Building relationships? @kevinokeefeFriday, June 8, 2012

Media? It’s a shared experience. @kevinokeefeFriday, June 8, 2012

Facebook @kevinokeefeFriday, June 8, 2012

Facebook Powerful Internet identity? @kevinokeefeFriday, June 8, 2012

Facebook Powerful Internet identity? Good? @kevinokeefeFriday, June 8, 2012

Facebook Powerful Internet identity? Good? Or bad? @kevinokeefeFriday, June 8, 2012

1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenﬁeld/BelserFriday, June 8, 2012 4 Source: Greentarget

• 40% of law firms say blogs and social media brings in work 1 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenﬁeld/BelserFriday, June 8, 2012 4 Source: Greentarget

• 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenﬁeld/BelserFriday, June 8, 2012 4 Source: Greentarget

• 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenﬁeld/BelserFriday, June 8, 2012 4 Source: Greentarget

• 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenﬁeld/BelserFriday, June 8, 2012 4 Source: Greentarget

• 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenﬁeld/BelserFriday, June 8, 2012 4 Source: Greentarget

• 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis • @kevinokeefe 3 Source: Greenﬁeld/BelserFriday, June 8, 2012 4 Source: Greentarget

Gardiner Miller, Toronto @kevinokeefeFriday, June 8, 2012

Nancy Van Tine, Boston @kevinokeefeFriday, June 8, 2012

Winthtrop & Weinstine, Minneapolis @kevinokeefeFriday, June 8, 2012

Strategy: Don’t jump blindly. @kevinokeefe http://www.ﬂickr.com/photos/vivarin/4366228871/Friday, June 8, 2012

Engagement. Who in my target audience am I engaging? @kevinokeefe http://www.ﬂickr.com/photos/diamondmountain/76720987/Friday, June 8, 2012

You’re looking to build social media equity. http://www.ﬂickr.com/photos/martin_thomas/3292783660/ @kevinokeefeFriday, June 8, 2012

Listen @kevinokeefe http://www.ﬂickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012

There are already conversations taking place Listen @kevinokeefe http://www.ﬂickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012

It’s about trust http://www.ﬂickr.com/photos/ssandars/109181158/ @kevinokeefeFriday, June 8, 2012

Facebook “I don’t have time.” @kevinokeefeFriday, June 8, 2012

Facebook Traction? @kevinokeefeFriday, June 8, 2012

Facebook Traction? •Reputation being enhanced? @kevinokeefeFriday, June 8, 2012

Facebook Traction? •Reputation being enhanced? •Growing network of relationships? @kevinokeefeFriday, June 8, 2012

Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? @kevinokeefeFriday, June 8, 2012

Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? •Not just clients, but high quality clients? @kevinokeefeFriday, June 8, 2012

Learning Facebook @kevinokeefeFriday, June 8, 2012

Pla$orms on the Internet for business development on the InternetPlatforms : Build an Internet identity @kevinokeefeFriday, June 8, 2012

Facebook @kevinokeefeFriday, June 8, 2012

Facebook RSS Reader - Listening @kevinokeefeFriday, June 8, 2012

@kevinokeefeFriday, June 8, 2012

Facebook Mobile : Listening & sharing @kevinokeefeFriday, June 8, 2012

Facebook Influence Jury Pool @kevinokeefeFriday, June 8, 2012

Friday, June 8, 2012

@kevinokeefe Image by loozrboy via Flickr Crea3ve CommonsFriday, June 8, 2012

@kevinokeefe Image by ell brown via Flickr Crea3ve CommonsFriday, June 8, 2012

@kevinokeefe Image by Abhinav & Abhinav via Flickr Crea3ve CommonsFriday, June 8, 2012

@kevinokeefe Image by zoetnet via Flickr Crea3ve CommonsFriday, June 8, 2012

Harris & Moure, Seattle @kevinokeefeFriday, June 8, 2012

J. Scott Key, Atlanta @kevinokeefeFriday, June 8, 2012

Dave Donoghue, Chicago @kevinokeefeFriday, June 8, 2012

@kevinokeefeFriday, June 8, 2012

Your leadership is needed @kevinokeefe http://www.ﬂickr.com/photos/jamiedfw/445506874/Friday, June 8, 2012

Thank you. Kevin O’Keefe, CEO & Publisher, LexBlog, Inc Seattle, WA Direct: 206.340.8204 Cell: 206.321.3627 web: lexblog.com email: kevin@lexblog.com Blog: Real Lawyers Have Blogs: kevin.lexblog.com Twitter: @kevinokeefe LinkedIn: linkedin.com/in/kevinokeefe LinkedIn: Legal Blogging Group Facebook: Real Lawyers Have Blogs pageFriday, June 8, 2012

Washington Association of Criminal Defense Lawyers Asso

by Kevin OKeefe on Jun 08, 2012

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Washington Association of Criminal Defense Lawyers Asso Presentation Transcript