Washington Association of Criminal Defense Lawyers Asso
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Using the Internet for Professional Development for Lawyers : Blogs, Twitter, LinkedIn, and Facebook

Using the Internet for Professional Development for Lawyers : Blogs, Twitter, LinkedIn, and Facebook

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Washington Association of Criminal Defense Lawyers Asso Presentation Transcript

  • 1. Using the Internet to Grow Professionally : Blogs, Twitter, LinkedIn & Facebook Washington Association of Criminal Defense Lawyers Chelan, Washington June 8, 2012 @kevinokeefeFriday, June 8, 2012
  • 2. 14% of people trust advertising @kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/Friday, June 8, 2012
  • 3. Business development @kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/Friday, June 8, 2012
  • 4. Relationships @kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/Friday, June 8, 2012
  • 5. Word of mouth reputation @kevinokeefe http://www.flickr.com/photos/marcopako/2344663066//Friday, June 8, 2012
  • 6. Facebook Relationship baskets : Grow trust and build one’s reputation @kevinokeefeFriday, June 8, 2012
  • 7. Facebook Internet : Relationships and reputation accelerator @kevinokeefeFriday, June 8, 2012
  • 8. Peter Mahler, New York City @kevinokeefeFriday, June 8, 2012
  • 9. Building relationships? @kevinokeefeFriday, June 8, 2012
  • 10. Media? It’s a shared experience. @kevinokeefeFriday, June 8, 2012
  • 11. Facebook @kevinokeefeFriday, June 8, 2012
  • 12. Facebook Powerful Internet identity? @kevinokeefeFriday, June 8, 2012
  • 13. Facebook Powerful Internet identity? Good? @kevinokeefeFriday, June 8, 2012
  • 14. Facebook Powerful Internet identity? Good? Or bad? @kevinokeefeFriday, June 8, 2012
  • 15. 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • 16. • 40% of law firms say blogs and social media brings in work 1 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • 17. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • 18. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • 19. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • 20. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • 21. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis • @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • 22. Gardiner Miller, Toronto @kevinokeefeFriday, June 8, 2012
  • 23. Nancy Van Tine, Boston @kevinokeefeFriday, June 8, 2012
  • 24. Winthtrop & Weinstine, Minneapolis @kevinokeefeFriday, June 8, 2012
  • 25. Strategy: Don’t jump blindly. @kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/Friday, June 8, 2012
  • 26. Engagement. Who in my target audience am I engaging? @kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/Friday, June 8, 2012
  • 27. You’re looking to build social media equity. http://www.flickr.com/photos/martin_thomas/3292783660/ @kevinokeefeFriday, June 8, 2012
  • 28. Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012
  • 29. There are already conversations taking place Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012
  • 30. It’s about trust http://www.flickr.com/photos/ssandars/109181158/ @kevinokeefeFriday, June 8, 2012
  • 31. Facebook “I don’t have time.” @kevinokeefeFriday, June 8, 2012
  • 32. Facebook Traction? @kevinokeefeFriday, June 8, 2012
  • 33. Facebook Traction? •Reputation being enhanced? @kevinokeefeFriday, June 8, 2012
  • 34. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? @kevinokeefeFriday, June 8, 2012
  • 35. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? @kevinokeefeFriday, June 8, 2012
  • 36. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? •Not just clients, but high quality clients? @kevinokeefeFriday, June 8, 2012
  • 37. Learning Facebook @kevinokeefeFriday, June 8, 2012
  • 38. Pla$orms  on  the  Internet  for  business  development   on  the  InternetPlatforms : Build an Internet identity @kevinokeefeFriday, June 8, 2012
  • 39. Facebook @kevinokeefeFriday, June 8, 2012
  • 40. Facebook RSS Reader - Listening @kevinokeefeFriday, June 8, 2012
  • 41. @kevinokeefeFriday, June 8, 2012
  • 42. Facebook Mobile : Listening & sharing @kevinokeefeFriday, June 8, 2012
  • 43. Facebook Influence Jury Pool @kevinokeefeFriday, June 8, 2012
  • 44. Friday, June 8, 2012
  • 45. @kevinokeefe  Image  by  loozrboy  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • 46. @kevinokeefe  Image  by  ell  brown  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • 47. @kevinokeefe  Image  by  Abhinav  &  Abhinav  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • 48. @kevinokeefe  Image  by  zoetnet  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • 49. Harris & Moure, Seattle @kevinokeefeFriday, June 8, 2012
  • 50. J. Scott Key, Atlanta @kevinokeefeFriday, June 8, 2012
  • 51. Dave Donoghue, Chicago @kevinokeefeFriday, June 8, 2012
  • 52. @kevinokeefeFriday, June 8, 2012
  • 53. Your leadership is needed @kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/Friday, June 8, 2012
  • 54. Thank you. Kevin O’Keefe, CEO & Publisher, LexBlog, Inc Seattle, WA Direct: 206.340.8204 Cell: 206.321.3627 web: lexblog.com email: kevin@lexblog.com Blog: Real Lawyers Have Blogs: kevin.lexblog.com Twitter: @kevinokeefe LinkedIn: linkedin.com/in/kevinokeefe LinkedIn: Legal Blogging Group Facebook: Real Lawyers Have Blogs pageFriday, June 8, 2012