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Washington Association of Criminal Defense Lawyers Asso
1. Using the Internet to Grow Professionally :
Blogs, Twitter, LinkedIn & Facebook
Washington Association of Criminal Defense Lawyers
Chelan, Washington
June 8, 2012
@kevinokeefe
Friday, June 8, 2012
2. 14% of people
trust advertising
@kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/
Friday, June 8, 2012
16. • 40% of law firms say blogs
and social media brings in
work 1
1 Source: ALM Legal Intelligence
2 Source: LexisNexis
@kevinokeefe 3 Source: Greenfield/Belser
Friday, June 8, 2012 4 Source: Greentarget
17. • 40% of law firms say blogs
and social media brings in
work 1
• 83% law firms to use blogs as
part of their marketing, with solo
to 5 person firms at 88% 2
1 Source: ALM Legal Intelligence
2 Source: LexisNexis
@kevinokeefe 3 Source: Greenfield/Belser
Friday, June 8, 2012 4 Source: Greentarget
18. • 40% of law firms say blogs
and social media brings in
work 1
• 83% law firms to use blogs as
part of their marketing, with solo
to 5 person firms at 88% 2
• 85% of law firms use social
networks ala LinkedIn,
Facebook 3
1 Source: ALM Legal Intelligence
2 Source: LexisNexis
@kevinokeefe 3 Source: Greenfield/Belser
Friday, June 8, 2012 4 Source: Greentarget
19. • 40% of law firms say blogs
and social media brings in
work 1
• 83% law firms to use blogs as
part of their marketing, with solo
to 5 person firms at 88% 2
• 85% of law firms use social
networks ala LinkedIn,
Facebook 3
• 84% of in-house counsel
perceive blogs as credible 4
1 Source: ALM Legal Intelligence
2 Source: LexisNexis
@kevinokeefe 3 Source: Greenfield/Belser
Friday, June 8, 2012 4 Source: Greentarget
20. • 40% of law firms say blogs
and social media brings in
work 1
• 83% law firms to use blogs as
part of their marketing, with solo
to 5 person firms at 88% 2
• 85% of law firms use social
networks ala LinkedIn,
Facebook 3
• 84% of in-house counsel
perceive blogs as credible 4
• 55% of in-house counsel are
influenced by blogs in hiring 4
1 Source: ALM Legal Intelligence
2 Source: LexisNexis
@kevinokeefe 3 Source: Greenfield/Belser
Friday, June 8, 2012 4 Source: Greentarget
21. • 40% of law firms say blogs
and social media brings in
work 1
• 83% law firms to use blogs as
part of their marketing, with solo
to 5 person firms at 88% 2
• 85% of law firms use social
networks ala LinkedIn,
Facebook 3
• 84% of in-house counsel
perceive blogs as credible 4
• 55% of in-house counsel are
influenced by blogs in hiring 4
1 Source: ALM Legal Intelligence
2 Source: LexisNexis
•
@kevinokeefe 3 Source: Greenfield/Belser
Friday, June 8, 2012 4 Source: Greentarget
26. Engagement. Who in my
target audience am I
engaging?
@kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/
Friday, June 8, 2012
27. You’re looking to
build social media
equity.
http://www.flickr.com/photos/martin_thomas/3292783660/
@kevinokeefe
Friday, June 8, 2012
28. Listen
@kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/
Friday, June 8, 2012
29. There are already
conversations
taking place
Listen
@kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/
Friday, June 8, 2012
30. It’s about trust
http://www.flickr.com/photos/ssandars/109181158/
@kevinokeefe
Friday, June 8, 2012
31. Facebook
“I don’t have time.”
@kevinokeefe
Friday, June 8, 2012
32. Facebook
Traction?
@kevinokeefe
Friday, June 8, 2012
33. Facebook
Traction?
•Reputation being enhanced?
@kevinokeefe
Friday, June 8, 2012
34. Facebook
Traction?
•Reputation being enhanced?
•Growing network of relationships?
@kevinokeefe
Friday, June 8, 2012
35. Facebook
Traction?
•Reputation being enhanced?
•Growing network of relationships?
•Establishing subject matter expert?
@kevinokeefe
Friday, June 8, 2012
36. Facebook
Traction?
•Reputation being enhanced?
•Growing network of relationships?
•Establishing subject matter expert?
•Not just clients, but high quality clients?
@kevinokeefe
Friday, June 8, 2012
37. Learning
Facebook
@kevinokeefe
Friday, June 8, 2012
38. Pla$orms
on
the
Internet
for
business
development
on
the
Internet
Platforms : Build an Internet identity
@kevinokeefe
Friday, June 8, 2012
53. Your leadership is needed
@kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/
Friday, June 8, 2012
54. Thank you.
Kevin O’Keefe, CEO & Publisher, LexBlog, Inc
Seattle, WA
Direct: 206.340.8204
Cell: 206.321.3627
web: lexblog.com
email: kevin@lexblog.com
Blog: Real Lawyers Have Blogs: kevin.lexblog.com
Twitter: @kevinokeefe
LinkedIn: linkedin.com/in/kevinokeefe
LinkedIn: Legal Blogging Group
Facebook: Real Lawyers Have Blogs page
Friday, June 8, 2012