Washington Association of Criminal Defense Lawyers Asso
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Washington Association of Criminal Defense Lawyers Asso

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Using the Internet for Professional Development for Lawyers : Blogs, Twitter, LinkedIn, and Facebook

Using the Internet for Professional Development for Lawyers : Blogs, Twitter, LinkedIn, and Facebook

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Washington Association of Criminal Defense Lawyers Asso Washington Association of Criminal Defense Lawyers Asso Presentation Transcript

  • Using the Internet to Grow Professionally : Blogs, Twitter, LinkedIn & Facebook Washington Association of Criminal Defense Lawyers Chelan, Washington June 8, 2012 @kevinokeefeFriday, June 8, 2012
  • 14% of people trust advertising @kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/Friday, June 8, 2012
  • Business development @kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/Friday, June 8, 2012 View slide
  • Relationships @kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/Friday, June 8, 2012 View slide
  • Word of mouth reputation @kevinokeefe http://www.flickr.com/photos/marcopako/2344663066//Friday, June 8, 2012
  • Facebook Relationship baskets : Grow trust and build one’s reputation @kevinokeefeFriday, June 8, 2012
  • Facebook Internet : Relationships and reputation accelerator @kevinokeefeFriday, June 8, 2012
  • Peter Mahler, New York City @kevinokeefeFriday, June 8, 2012
  • Building relationships? @kevinokeefeFriday, June 8, 2012
  • Media? It’s a shared experience. @kevinokeefeFriday, June 8, 2012
  • Facebook @kevinokeefeFriday, June 8, 2012
  • Facebook Powerful Internet identity? @kevinokeefeFriday, June 8, 2012
  • Facebook Powerful Internet identity? Good? @kevinokeefeFriday, June 8, 2012
  • Facebook Powerful Internet identity? Good? Or bad? @kevinokeefeFriday, June 8, 2012
  • 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • • 40% of law firms say blogs and social media brings in work 1 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis • @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  • Gardiner Miller, Toronto @kevinokeefeFriday, June 8, 2012
  • Nancy Van Tine, Boston @kevinokeefeFriday, June 8, 2012
  • Winthtrop & Weinstine, Minneapolis @kevinokeefeFriday, June 8, 2012
  • Strategy: Don’t jump blindly. @kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/Friday, June 8, 2012
  • Engagement. Who in my target audience am I engaging? @kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/Friday, June 8, 2012
  • You’re looking to build social media equity. http://www.flickr.com/photos/martin_thomas/3292783660/ @kevinokeefeFriday, June 8, 2012
  • Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012
  • There are already conversations taking place Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012
  • It’s about trust http://www.flickr.com/photos/ssandars/109181158/ @kevinokeefeFriday, June 8, 2012
  • Facebook “I don’t have time.” @kevinokeefeFriday, June 8, 2012
  • Facebook Traction? @kevinokeefeFriday, June 8, 2012
  • Facebook Traction? •Reputation being enhanced? @kevinokeefeFriday, June 8, 2012
  • Facebook Traction? •Reputation being enhanced? •Growing network of relationships? @kevinokeefeFriday, June 8, 2012
  • Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? @kevinokeefeFriday, June 8, 2012
  • Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? •Not just clients, but high quality clients? @kevinokeefeFriday, June 8, 2012
  • Learning Facebook @kevinokeefeFriday, June 8, 2012
  • Pla$orms  on  the  Internet  for  business  development   on  the  InternetPlatforms : Build an Internet identity @kevinokeefeFriday, June 8, 2012
  • Facebook @kevinokeefeFriday, June 8, 2012
  • Facebook RSS Reader - Listening @kevinokeefeFriday, June 8, 2012
  • @kevinokeefeFriday, June 8, 2012
  • Facebook Mobile : Listening & sharing @kevinokeefeFriday, June 8, 2012
  • Facebook Influence Jury Pool @kevinokeefeFriday, June 8, 2012
  • Friday, June 8, 2012
  • @kevinokeefe  Image  by  loozrboy  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • @kevinokeefe  Image  by  ell  brown  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • @kevinokeefe  Image  by  Abhinav  &  Abhinav  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • @kevinokeefe  Image  by  zoetnet  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  • Harris & Moure, Seattle @kevinokeefeFriday, June 8, 2012
  • J. Scott Key, Atlanta @kevinokeefeFriday, June 8, 2012
  • Dave Donoghue, Chicago @kevinokeefeFriday, June 8, 2012
  • @kevinokeefeFriday, June 8, 2012
  • Your leadership is needed @kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/Friday, June 8, 2012
  • Thank you. Kevin O’Keefe, CEO & Publisher, LexBlog, Inc Seattle, WA Direct: 206.340.8204 Cell: 206.321.3627 web: lexblog.com email: kevin@lexblog.com Blog: Real Lawyers Have Blogs: kevin.lexblog.com Twitter: @kevinokeefe LinkedIn: linkedin.com/in/kevinokeefe LinkedIn: Legal Blogging Group Facebook: Real Lawyers Have Blogs pageFriday, June 8, 2012