0
Using the Internet to Grow Professionally :            Blogs, Twitter, LinkedIn & Facebook              Washington Associa...
14% of people                       trust advertising       @kevinokeefe           http://www.flickr.com/photos/canarypromo...
Business development @kevinokeefe                http://www.flickr.com/photos/dfoster/3463699933/Friday, June 8, 2012
Relationships @kevinokeefe               http://www.flickr.com/photos/virtualsugar/2818062680/Friday, June 8, 2012
Word of mouth reputation @kevinokeefe                       http://www.flickr.com/photos/marcopako/2344663066//Friday, June...
Facebook          Relationship baskets : Grow          trust and build one’s reputation       @kevinokeefeFriday, June 8, ...
Facebook                       Internet : Relationships                       and reputation accelerator       @kevinokeef...
Peter Mahler, New York City       @kevinokeefeFriday, June 8, 2012
Building relationships?       @kevinokeefeFriday, June 8, 2012
Media? It’s          a shared          experience.      @kevinokeefeFriday, June 8, 2012
Facebook       @kevinokeefeFriday, June 8, 2012
Facebook                       Powerful Internet                       identity?       @kevinokeefeFriday, June 8, 2012
Facebook                       Powerful Internet                       identity?                       Good?       @kevino...
Facebook                       Powerful Internet                       identity?                       Good?              ...
1 Source: ALM Legal Intelligence                       2 Source: LexisNexis @kevinokeefe          3 Source: Greenfield/Bels...
• 40% of law firms say blogs     and social media brings in     work 1                                  1 Source: ALM Lega...
• 40% of law firms say blogs     and social media brings in     work 1   • 83% law firms to use blogs as     part of their...
• 40% of law firms say blogs     and social media brings in     work 1   • 83% law firms to use blogs as     part of their...
• 40% of law firms say blogs     and social media brings in     work 1   • 83% law firms to use blogs as     part of their...
• 40% of law firms say blogs     and social media brings in     work 1   • 83% law firms to use blogs as     part of their...
• 40% of law firms say blogs     and social media brings in     work 1   • 83% law firms to use blogs as     part of their...
Gardiner Miller, Toronto @kevinokeefeFriday, June 8, 2012
Nancy Van Tine, Boston @kevinokeefeFriday, June 8, 2012
Winthtrop & Weinstine, Minneapolis @kevinokeefeFriday, June 8, 2012
Strategy: Don’t jump blindly.    @kevinokeefe                          http://www.flickr.com/photos/vivarin/4366228871/Frid...
Engagement. Who in my                       target audience am I                       engaging?   @kevinokeefe           ...
You’re looking to                       build social media                       equity.                              http...
Listen @kevinokeefe            http://www.flickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012
There are already            conversations            taking place                                Listen @kevinokeefe     ...
It’s about trust                                          http://www.flickr.com/photos/ssandars/109181158/ @kevinokeefeFrid...
Facebook                       “I don’t have time.”       @kevinokeefeFriday, June 8, 2012
Facebook                       Traction?       @kevinokeefeFriday, June 8, 2012
Facebook                                              Traction?                •Reputation being enhanced?       @kevinoke...
Facebook                                              Traction?                •Reputation being enhanced?                ...
Facebook                                               Traction?                •Reputation being enhanced?               ...
Facebook                                                 Traction?                •Reputation being enhanced?             ...
Learning    Facebook       @kevinokeefeFriday, June 8, 2012
Pla$orms	  on	  the	  Internet	  for	  business	  development	    on	  the	  InternetPlatforms : Build an Internet identit...
Facebook       @kevinokeefeFriday, June 8, 2012
Facebook                       RSS Reader - Listening       @kevinokeefeFriday, June 8, 2012
@kevinokeefeFriday, June 8, 2012
Facebook            Mobile : Listening & sharing       @kevinokeefeFriday, June 8, 2012
Facebook           Influence Jury Pool       @kevinokeefeFriday, June 8, 2012
Friday, June 8, 2012
@kevinokeefe    	  Image	  by	  loozrboy	  via	  Flickr	  Crea3ve	  CommonsFriday, June 8, 2012
@kevinokeefe    	  Image	  by	  ell	  brown	  via	  Flickr	  Crea3ve	  CommonsFriday, June 8, 2012
@kevinokeefe    	  Image	  by	  Abhinav	  &	  Abhinav	  via	  Flickr	  Crea3ve	  CommonsFriday, June 8, 2012
@kevinokeefe    	  Image	  by	  zoetnet	  via	  Flickr	  Crea3ve	  CommonsFriday, June 8, 2012
Harris & Moure, Seattle  @kevinokeefeFriday, June 8, 2012
J. Scott Key, Atlanta  @kevinokeefeFriday, June 8, 2012
Dave Donoghue, Chicago       @kevinokeefeFriday, June 8, 2012
@kevinokeefeFriday, June 8, 2012
Your leadership is needed     @kevinokeefe                  http://www.flickr.com/photos/jamiedfw/445506874/Friday, June 8,...
Thank you.                       Kevin O’Keefe, CEO & Publisher, LexBlog, Inc                       Seattle, WA           ...
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Washington Association of Criminal Defense Lawyers Asso

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Using the Internet for Professional Development for Lawyers : Blogs, Twitter, LinkedIn, and Facebook

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Transcript of "Washington Association of Criminal Defense Lawyers Asso"

  1. 1. Using the Internet to Grow Professionally : Blogs, Twitter, LinkedIn & Facebook Washington Association of Criminal Defense Lawyers Chelan, Washington June 8, 2012 @kevinokeefeFriday, June 8, 2012
  2. 2. 14% of people trust advertising @kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/Friday, June 8, 2012
  3. 3. Business development @kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/Friday, June 8, 2012
  4. 4. Relationships @kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/Friday, June 8, 2012
  5. 5. Word of mouth reputation @kevinokeefe http://www.flickr.com/photos/marcopako/2344663066//Friday, June 8, 2012
  6. 6. Facebook Relationship baskets : Grow trust and build one’s reputation @kevinokeefeFriday, June 8, 2012
  7. 7. Facebook Internet : Relationships and reputation accelerator @kevinokeefeFriday, June 8, 2012
  8. 8. Peter Mahler, New York City @kevinokeefeFriday, June 8, 2012
  9. 9. Building relationships? @kevinokeefeFriday, June 8, 2012
  10. 10. Media? It’s a shared experience. @kevinokeefeFriday, June 8, 2012
  11. 11. Facebook @kevinokeefeFriday, June 8, 2012
  12. 12. Facebook Powerful Internet identity? @kevinokeefeFriday, June 8, 2012
  13. 13. Facebook Powerful Internet identity? Good? @kevinokeefeFriday, June 8, 2012
  14. 14. Facebook Powerful Internet identity? Good? Or bad? @kevinokeefeFriday, June 8, 2012
  15. 15. 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  16. 16. • 40% of law firms say blogs and social media brings in work 1 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  17. 17. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  18. 18. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  19. 19. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  20. 20. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  21. 21. • 40% of law firms say blogs and social media brings in work 1 • 83% law firms to use blogs as part of their marketing, with solo to 5 person firms at 88% 2 • 85% of law firms use social networks ala LinkedIn, Facebook 3 • 84% of in-house counsel perceive blogs as credible 4 • 55% of in-house counsel are influenced by blogs in hiring 4 1 Source: ALM Legal Intelligence 2 Source: LexisNexis • @kevinokeefe 3 Source: Greenfield/BelserFriday, June 8, 2012 4 Source: Greentarget
  22. 22. Gardiner Miller, Toronto @kevinokeefeFriday, June 8, 2012
  23. 23. Nancy Van Tine, Boston @kevinokeefeFriday, June 8, 2012
  24. 24. Winthtrop & Weinstine, Minneapolis @kevinokeefeFriday, June 8, 2012
  25. 25. Strategy: Don’t jump blindly. @kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/Friday, June 8, 2012
  26. 26. Engagement. Who in my target audience am I engaging? @kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/Friday, June 8, 2012
  27. 27. You’re looking to build social media equity. http://www.flickr.com/photos/martin_thomas/3292783660/ @kevinokeefeFriday, June 8, 2012
  28. 28. Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012
  29. 29. There are already conversations taking place Listen @kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/Friday, June 8, 2012
  30. 30. It’s about trust http://www.flickr.com/photos/ssandars/109181158/ @kevinokeefeFriday, June 8, 2012
  31. 31. Facebook “I don’t have time.” @kevinokeefeFriday, June 8, 2012
  32. 32. Facebook Traction? @kevinokeefeFriday, June 8, 2012
  33. 33. Facebook Traction? •Reputation being enhanced? @kevinokeefeFriday, June 8, 2012
  34. 34. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? @kevinokeefeFriday, June 8, 2012
  35. 35. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? @kevinokeefeFriday, June 8, 2012
  36. 36. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Establishing subject matter expert? •Not just clients, but high quality clients? @kevinokeefeFriday, June 8, 2012
  37. 37. Learning Facebook @kevinokeefeFriday, June 8, 2012
  38. 38. Pla$orms  on  the  Internet  for  business  development   on  the  InternetPlatforms : Build an Internet identity @kevinokeefeFriday, June 8, 2012
  39. 39. Facebook @kevinokeefeFriday, June 8, 2012
  40. 40. Facebook RSS Reader - Listening @kevinokeefeFriday, June 8, 2012
  41. 41. @kevinokeefeFriday, June 8, 2012
  42. 42. Facebook Mobile : Listening & sharing @kevinokeefeFriday, June 8, 2012
  43. 43. Facebook Influence Jury Pool @kevinokeefeFriday, June 8, 2012
  44. 44. Friday, June 8, 2012
  45. 45. @kevinokeefe  Image  by  loozrboy  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  46. 46. @kevinokeefe  Image  by  ell  brown  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  47. 47. @kevinokeefe  Image  by  Abhinav  &  Abhinav  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  48. 48. @kevinokeefe  Image  by  zoetnet  via  Flickr  Crea3ve  CommonsFriday, June 8, 2012
  49. 49. Harris & Moure, Seattle @kevinokeefeFriday, June 8, 2012
  50. 50. J. Scott Key, Atlanta @kevinokeefeFriday, June 8, 2012
  51. 51. Dave Donoghue, Chicago @kevinokeefeFriday, June 8, 2012
  52. 52. @kevinokeefeFriday, June 8, 2012
  53. 53. Your leadership is needed @kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/Friday, June 8, 2012
  54. 54. Thank you. Kevin O’Keefe, CEO & Publisher, LexBlog, Inc Seattle, WA Direct: 206.340.8204 Cell: 206.321.3627 web: lexblog.com email: kevin@lexblog.com Blog: Real Lawyers Have Blogs: kevin.lexblog.com Twitter: @kevinokeefe LinkedIn: linkedin.com/in/kevinokeefe LinkedIn: Legal Blogging Group Facebook: Real Lawyers Have Blogs pageFriday, June 8, 2012
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