How are lawyers measuring success in their use of blogs and social media for professional and business development?

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The end...
 Professional development
 Growing network of relationships
 Word of mouth reputation as "go to" lawyer
 High quality clients
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Relationships
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Reputation
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Hoa Ying

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Numbers?
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Richard Bowen

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Begin with the end of mind
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Strategy
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Paul Dineen

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Passion
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Blogging and social media is a conversation
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Real authentic engagement
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Who's my audience?
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Exit festival

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Listening
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Beverly & Pack

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Blogging
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Mike Licht

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LinkedIn
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Nan Palmero

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Twitter
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Shawn Campbell

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Facebook
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Jay Cameron

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Jim Warker, Cruise Law News, Miami
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Allison Rowe, Equine Law, Fort Worth
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Jay Cameron

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Nancy Van Tine, Family Law, Boston
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Staci Riordan, Fashion Law, Los Angeles
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Peter Mahler, Business Dissoultions, New York
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Allison Rowe, Equine Law, Fort Worth
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Jay Cameron

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Bill Marler, Food Safety Lawyer, Seattle
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...The end
 Professional development
 Growing network of relationships
 Word of mouth reputation as "go to" lawyer
 High quality clients
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Some resources
 Trying to measure the unmeasurable in law blogs and
social media
 Relationship building, not networking, ought be your
goal in social networking
 How to measure the ROI of media? Relationships
 Why isn't large law getting the ROI on social media
that other companies are?
 Google ROI social media for RLHB content
 Mayo Clinic Asst General Counsel Dan Goldman You
Tube Video
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