THANKS FOR JOINING US                            @bryankorourke with special guests                                       ...
http://www.slideshare.net/Bryankorourke/change-or-die-2012-9-things-leaders-and-brands-must-do        Social Media Isn’t A...
http://www.slideshare.net/Bryankorourke/point-know-buy-2012-an-important-fitness-industry-trend            Social Media Isn...
Some Great Insights Today From:                                           Ian Lowell & Eleanor Hisey What To Do And Not Do...
Diverse                                               @bryankorourke for more insights1. Expectations                     ...
1. Expectations                                One SIZE DoesWhat to Do And Not Do With Social Media                       ...
Members                                        are talking                                           about                ...
Would You Like  This Book FREE ?  tweet @bryankorourke about  this webinar by tomorrow  I’ll send you one.....   @garyvayn...
1. Expectations                                                    Social Media                                           ...
ROI ?                                               1. Expectations                                               what’s t...
(Bryan & Maureen O’Rourke’s Dog Is   Text                                              Named Kita -Our Social Media       ...
Some Best Practices                   Eleanor’sFrom Eleanor The                   best practices guideSocial Media Guru   ...
Facebook has 800 Million users                                          50% log in daily & spend 30+ min /day             ...
Designated team monitors & responds quickly                                       Provides a "playbook" and stated guideli...
Enables Regular PostingHoot Suite | Sprout Social                                   Allows Traffic Tracking               ...
Understands Health Clubs                                                                A Social Business                 ...
Ian Lowell @3. Examples Of What To DoWhat to Do And Not Do With Social Media@lowellcoredskin                              ...
Patience                                            Marathon Not A                                                    Spri...
@bryankorourke                                                 bryankorourke.comExamples Of What ToDo In Social Media     ...
@3. Examples Of What To DoWhat to Do And Not Do With Social Media - Special Offers@lowellcoredskin                        ...
@3. Examples Of What To DoWhat to Do And Not Do With Social Media - Be A Resource@lowellcoredskin                         ...
4. Examples Of What To DoWhat to Do And Not Do With Social Media - Cater To Members & Non Members@lowellcoredskin         ...
Kita says:                                                         “you can take pics;                                    ...
@4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media@lowellcoredskin                                     ...
@4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media - Gear Ads To Everyone@lowellcoredskin              ...
4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media - Don’t Leave Questions Unanswered@lowellcoredskin   ...
RECAP                                               @bryankorourke with special guests                                    ...
THANKS FOR JOINING US                                               @bryankorourke with special guests                    ...
THANKS FOR JOINING US                                               @bryankorourke with special guests                    ...
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Social Media - The Dos And Don'ts

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The basics on social media marketing dos and don'ts with health clubs in mind.

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Social Media - The Dos And Don'ts

  1. 1. THANKS FOR JOINING US @bryankorourke with special guests @lowellcoredskin & @eleanorhiseyWhat To Do And Not Do With Social Media:Specific Steps and Strategies for Gym OwnersJune 2012 1
  2. 2. http://www.slideshare.net/Bryankorourke/change-or-die-2012-9-things-leaders-and-brands-must-do Social Media Isn’t An Island Unto Itself. Obtain This FREE Report To Learn More....June 2012 @bryankorourke | bryankorourke.com 2
  3. 3. http://www.slideshare.net/Bryankorourke/point-know-buy-2012-an-important-fitness-industry-trend Social Media Isn’t An Island Unto Itself. Obtain This FREE Report To Learn More....June 2012 @bryankorourke | bryankorourke.com 3
  4. 4. Some Great Insights Today From: Ian Lowell & Eleanor Hisey What To Do And Not Do With Social Media ✤ Expectations ✤ Basic Best Practices ✤ A Few Do Examples ✤ A Few Don’t Examples ✤ Wrap It Up - Q&A @bryankorourkeJune 2012 bryankorourke.com 4
  5. 5. Diverse @bryankorourke for more insights1. Expectations Diverse Group Of ExperiencesWhat to Do And Not Do With Social Media@bryankorourke | Bryankorourke.com June 2012 5
  6. 6. 1. Expectations One SIZE DoesWhat to Do And Not Do With Social Media NOT Fit All !@bryankorourke | Bryankorourke.com June 2012 6
  7. 7. Members are talking about YOU..1. Expectations Why ?Its A Word Of Mouth WorldWhat to Do And Not Do With Social Media@bryankorourke | Bryankorourke.com June 2012 7
  8. 8. Would You Like This Book FREE ? tweet @bryankorourke about this webinar by tomorrow I’ll send you one..... @garyvaynerchuck 1. Expectations“If you do not care about your end user immensely, especially inthe next few years, your brand will die. You will love brandswhen they love you first.” @garyvaynerchuck@bryankorourke | Bryankorourke.com June 2012 8
  9. 9. 1. Expectations Social Media Will NOT “Fix” Poorly Run Clubs.Luv Them They’ll Luv UWhat to Do And Not Do With Social Media@bryankorourke | Bryankorourke.com June 2012 9
  10. 10. ROI ? 1. Expectations what’s the ROI of your mother ?Its ridiculous that we are being asked to justify the ROI of socialmedia when traditional media metrics are full of s@%t.@garyvaynerchuck@bryankorourke | Bryankorourke.com June 2012 10
  11. 11. (Bryan & Maureen O’Rourke’s Dog Is Text Named Kita -Our Social Media “GURU” (wink))@Eleanorhisey | @Fitsomo Eleanor the best practices guide2. Basic Best PracticesWhat to Do And Not Do With Social Media@bryankorourke | Bryankorourke.com June 2012 11
  12. 12. Some Best Practices Eleanor’sFrom Eleanor The best practices guideSocial Media Guru approved by Kita (wink)✤ Platforms✤ Policies✤ Tools✤ Help @eleanorhiseyJune 2012 eleanorhisey.com 12
  13. 13. Facebook has 800 Million users 50% log in daily & spend 30+ min /day 4x more time on Fbook than Google 1/3 recommend brands they "like"2.Best Practices PlatformsWhat to Do And Not Do With Social Media - Go Where Members Are@eleanorhisey eleanorhisey.com 13
  14. 14. Designated team monitors & responds quickly Provides a "playbook" and stated guidelines http://socialmediagovernance.com/policies.php2.Best Practices PoliciesWhat to Do And Not Do With Social Media - Establish Policy & Team@eleanorhisey eleanorhisey.com 14
  15. 15. Enables Regular PostingHoot Suite | Sprout Social Allows Traffic Tracking Answers What Content Is Best Metrics Article http://bit.ly/KRWpv42. Best Practices ToolsWhat to Do And Not Do With Social Media - Save Time & Measure@eleanorhisey eleanorhisey.com 15
  16. 16. Understands Health Clubs A Social Business  Social Relationships Nurtured on Line and In The Facility2. Best Practices HelpWhat to Do And Not Do With Social Media - Seek Qualified Guidance@eleanorhisey eleanorhisey.com 16
  17. 17. Ian Lowell @3. Examples Of What To DoWhat to Do And Not Do With Social Media@lowellcoredskin 17
  18. 18. Patience Marathon Not A Sprint Ian Lowell3. Examples Of What To DoWhat to Do And Not Do With Social Media A Culture Of Learning@lowellcoredskin 18
  19. 19. @bryankorourke bryankorourke.comExamples Of What ToDo In Social Media 1 To 1: To Many✤ Be conversational. Share tips, and resources. People love how-tos.✤ Ask for comments Not Traditional Marketing about your product or service.✤ Acknowledge people’s discussions.@lowellcoredskin June 2012 19
  20. 20. @3. Examples Of What To DoWhat to Do And Not Do With Social Media - Special Offers@lowellcoredskin 20
  21. 21. @3. Examples Of What To DoWhat to Do And Not Do With Social Media - Be A Resource@lowellcoredskin 21
  22. 22. 4. Examples Of What To DoWhat to Do And Not Do With Social Media - Cater To Members & Non Members@lowellcoredskin 22
  23. 23. Kita says: “you can take pics; people luv them but get permission. No releases are required in @ public areas according to my canine counsel.”3. Examples Of What To DoWhat to Do And Not Do With Social Media - Use Pictures@lowellcoredskin 23
  24. 24. @4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media@lowellcoredskin 24
  25. 25. @4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media - Gear Ads To Everyone@lowellcoredskin 25
  26. 26. 4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media - Don’t Leave Questions Unanswered@lowellcoredskin 26
  27. 27. RECAP @bryankorourke with special guests @lowellcoredskin & ✤ Expectations @eleanorhisey ✤ Basic Best Practices ✤ Do Examples @ ✤ Don’t Examples5. Wrap It UpWhat to Do And Not Do With Social Media@bryankorourke | Bryankorourke.com June 2012 27
  28. 28. THANKS FOR JOINING US @bryankorourke with special guests @lowellcoredskin & @eleanorhisey @Questions ?What to Do And Not Do With Social Media@bryankorourke | Bryankorourke.com June 2012 28
  29. 29. THANKS FOR JOINING US @bryankorourke with special guests @lowellcoredskin & @eleanorhiseyThanks From Ian, Eleanor, Bryan & KitaWhat to Do And Not Do With Social Media@bryankorourke | Bryankorourke.com June 2012 June 2012 29

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