Your SlideShare is downloading. ×
What I've Learned from 10 Years of SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

What I've Learned from 10 Years of SEO

2,971
views

Published on

An entrepreneurship talk on what I've learned over the last 10 years of doing SEO, at Search London.

An entrepreneurship talk on what I've learned over the last 10 years of doing SEO, at Search London.

Published in: Business

3 Comments
8 Likes
Statistics
Notes
  • Thanks James/Andy - Procastinator is a Chrome plugin, see: https://chrome.google.com/webstore/detail/procrastinator/enagjojfhclogmaemicdkkohjghgpodh?hl=en-GB
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation. I agree.. what's the procrastinator site?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Alright Kevin,

    What is that procrastinator thing. I need that!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,971
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
30
Comments
3
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • Transcript

    • 1. What I’ve Learned from 10 years of SEO
    • 2. About Me• 2003: Student Placement year doing SEO at a web design agency• 2004: Student + SEO knowledge + .ac.uk web space = beer money!• 2005: Became a web developer for retail company• 2006: Quit job, went to Australia & founded SEOptimise• 2007: Returned to UK & grew SEOptimise as an agency• 2010: First conference speaking gig at SMX London• 2012: Founded Quaturo & joined BlueGlass
    • 3. Early years of apprentice SEO = invaluable experience
    • 4. This is actually a website I worked on in 2003!
    • 5. Even more surprisingly - it still ranks today!
    • 6. What advice would I give to myself from 10 years ago?
    • 7. Learn how to get things done & the value of time management http://www.youtube.com/watch?feature=player_embedded&v=Qo7vUdKTlhk
    • 8. Block out distractions to help prioritise what’s importanthttps://chrome.google.com/webstore/detail/procrastinator/enagjojfhclogmaemicdkkohjghgpodh?hl=en-GB
    • 9. Read books for inspiration & ideas
    • 10. Try to make time to relax “the time to relax is when you don’t have time for it” Sydney J Harris
    • 11. Finishing one task is better than starting ten
    • 12. Figure out what you do best & focus on it
    • 13. Hire people to do what you’re not good at
    • 14. A good working environment & culture is important
    • 15. But a clear company vision is far more powerful
    • 16. Understand what projects & circumstances your team performs best under & enjoys
    • 17. Figure out what you want to achieve
    • 18. Then it’s easier to be selective
    • 19. Lead by example to get ideas on-board
    • 20. You can’t always please everyone – but be confident in the choices you makehttp://www.guardian.co.uk/football/poll/2013/mar/06/nani-red-card-manchester-united-real-madrid
    • 21. Hiring the right people is hugely important
    • 22. Figuring out the wrong fit & acting fast is too
    • 23. Surround yourself with talent
    • 24. Get everyone involved & celebrate success together
    • 25. But be prepared to fail along the way
    • 26. Just make sure you learn from your mistakes
    • 27. Always keep learning & improving
    • 28. No-one’s going to be an expert at first – it takes practice & hard work
    • 29. Public speaking does get easier each time – even if it’s unnatural at first
    • 30. Analyse what works & do more of it
    • 31. Figure out what doesn’t work & don’t do it!
    • 32. Building industry relationships is vital
    • 33. People trust people - happy clients & word of mouth referrals = stronger relationships
    • 34. Realistic expectations need to be set early
    • 35. Accept that not everything will always go toplan – but at least you have one to fall back on
    • 36. Client/agency relationships need trust & have to be win, win both ways for long-term success
    • 37. Get to know your team & clients outside of work
    • 38. Working with a smaller set of close relationship clients is far more rewarding
    • 39. Honesty & transparency is appreciated even when it’s not what they want to hear
    • 40. Be surprised, but never shocked – chaos is part of the job!
    • 41. Find what works best for you –even if it involves tough decisions!
    • 42. Finally & most importantly…. Enjoy it!