What I've Learned from 10 Years of SEO
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What I've Learned from 10 Years of SEO

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An entrepreneurship talk on what I've learned over the last 10 years of doing SEO, at Search London.

An entrepreneurship talk on what I've learned over the last 10 years of doing SEO, at Search London.

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What I've Learned from 10 Years of SEO What I've Learned from 10 Years of SEO Presentation Transcript

  • What I’ve Learned from 10 years of SEO
  • About Me• 2003: Student Placement year doing SEO at a web design agency• 2004: Student + SEO knowledge + .ac.uk web space = beer money!• 2005: Became a web developer for retail company• 2006: Quit job, went to Australia & founded SEOptimise• 2007: Returned to UK & grew SEOptimise as an agency• 2010: First conference speaking gig at SMX London• 2012: Founded Quaturo & joined BlueGlass
  • Early years of apprentice SEO = invaluable experience
  • This is actually a website I worked on in 2003!
  • Even more surprisingly - it still ranks today!
  • What advice would I give to myself from 10 years ago?
  • Learn how to get things done & the value of time management http://www.youtube.com/watch?feature=player_embedded&v=Qo7vUdKTlhk
  • Block out distractions to help prioritise what’s importanthttps://chrome.google.com/webstore/detail/procrastinator/enagjojfhclogmaemicdkkohjghgpodh?hl=en-GB
  • Read books for inspiration & ideas
  • Try to make time to relax “the time to relax is when you don’t have time for it” Sydney J Harris
  • Finishing one task is better than starting ten
  • Figure out what you do best & focus on it
  • Hire people to do what you’re not good at
  • A good working environment & culture is important
  • But a clear company vision is far more powerful
  • Understand what projects & circumstances your team performs best under & enjoys
  • Figure out what you want to achieve
  • Then it’s easier to be selective
  • Lead by example to get ideas on-board
  • You can’t always please everyone – but be confident in the choices you makehttp://www.guardian.co.uk/football/poll/2013/mar/06/nani-red-card-manchester-united-real-madrid
  • Hiring the right people is hugely important
  • Figuring out the wrong fit & acting fast is too
  • Surround yourself with talent
  • Get everyone involved & celebrate success together
  • But be prepared to fail along the way
  • Just make sure you learn from your mistakes
  • Always keep learning & improving
  • No-one’s going to be an expert at first – it takes practice & hard work
  • Public speaking does get easier each time – even if it’s unnatural at first
  • Analyse what works & do more of it
  • Figure out what doesn’t work & don’t do it!
  • Building industry relationships is vital
  • People trust people - happy clients & word of mouth referrals = stronger relationships
  • Realistic expectations need to be set early
  • Accept that not everything will always go toplan – but at least you have one to fall back on
  • Client/agency relationships need trust & have to be win, win both ways for long-term success
  • Get to know your team & clients outside of work
  • Working with a smaller set of close relationship clients is far more rewarding
  • Honesty & transparency is appreciated even when it’s not what they want to hear
  • Be surprised, but never shocked – chaos is part of the job!
  • Find what works best for you –even if it involves tough decisions!
  • Finally & most importantly…. Enjoy it!