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What I’ve Learned from 10 years of SEO
About Me•   2003: Student Placement year doing SEO at a web design agency•   2004: Student + SEO knowledge + .ac.uk web sp...
Early years of apprentice SEO = invaluable experience
This is actually a website I worked on in 2003!
Even more surprisingly - it still ranks today!
What advice would I give to myself      from 10 years ago?
Learn how to get things done & the value of            time management  http://www.youtube.com/watch?feature=player_embedd...
Block out distractions to help prioritise what’s                     importanthttps://chrome.google.com/webstore/detail/pr...
Read books for inspiration & ideas
Try to make time to relax                 “the time to relax is when                 you don’t have time for it”          ...
Finishing one task is better than starting ten
Figure out what you do best & focus on it
Hire people to do what you’re not good at
A good working environment & culture is              important
But a clear company vision is far more powerful
Understand what projects & circumstances your     team performs best under & enjoys
Figure out what you want to achieve
Then it’s easier to be selective
Lead by example to get ideas on-board
You can’t always please everyone – but be       confident in the choices you makehttp://www.guardian.co.uk/football/poll/2...
Hiring the right people is hugely important
Figuring out the wrong fit & acting fast is too
Surround yourself with talent
Get everyone involved & celebrate success                together
But be prepared to fail along the way
Just make sure you learn from your mistakes
Always keep learning & improving
No-one’s going to be an expert at first –    it takes practice & hard work
Public speaking does get easier each time –        even if it’s unnatural at first
Analyse what works & do more of it
Figure out what doesn’t work & don’t do it!
Building industry relationships is vital
People trust people - happy clients & word of  mouth referrals = stronger relationships
Realistic expectations need to be set early
Accept that not everything will always go toplan – but at least you have one to fall back on
Client/agency relationships need trust & have to  be win, win both ways for long-term success
Get to know your team & clients        outside of work
Working with a smaller set of close relationship        clients is far more rewarding
Honesty & transparency is appreciated even   when it’s not what they want to hear
Be surprised, but never shocked –     chaos is part of the job!
Find what works best for you –even if it involves tough decisions!
Finally & most importantly…. Enjoy it!
What I've Learned from 10 Years of SEO
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What I've Learned from 10 Years of SEO

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An entrepreneurship talk on what I've learned over the last 10 years of doing SEO, at Search London.

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  • Thanks James/Andy - Procastinator is a Chrome plugin, see: https://chrome.google.com/webstore/detail/procrastinator/enagjojfhclogmaemicdkkohjghgpodh?hl=en-GB
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  • Great presentation. I agree.. what's the procrastinator site?
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    What is that procrastinator thing. I need that!
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  • Transcript of "What I've Learned from 10 Years of SEO"

    1. 1. What I’ve Learned from 10 years of SEO
    2. 2. About Me• 2003: Student Placement year doing SEO at a web design agency• 2004: Student + SEO knowledge + .ac.uk web space = beer money!• 2005: Became a web developer for retail company• 2006: Quit job, went to Australia & founded SEOptimise• 2007: Returned to UK & grew SEOptimise as an agency• 2010: First conference speaking gig at SMX London• 2012: Founded Quaturo & joined BlueGlass
    3. 3. Early years of apprentice SEO = invaluable experience
    4. 4. This is actually a website I worked on in 2003!
    5. 5. Even more surprisingly - it still ranks today!
    6. 6. What advice would I give to myself from 10 years ago?
    7. 7. Learn how to get things done & the value of time management http://www.youtube.com/watch?feature=player_embedded&v=Qo7vUdKTlhk
    8. 8. Block out distractions to help prioritise what’s importanthttps://chrome.google.com/webstore/detail/procrastinator/enagjojfhclogmaemicdkkohjghgpodh?hl=en-GB
    9. 9. Read books for inspiration & ideas
    10. 10. Try to make time to relax “the time to relax is when you don’t have time for it” Sydney J Harris
    11. 11. Finishing one task is better than starting ten
    12. 12. Figure out what you do best & focus on it
    13. 13. Hire people to do what you’re not good at
    14. 14. A good working environment & culture is important
    15. 15. But a clear company vision is far more powerful
    16. 16. Understand what projects & circumstances your team performs best under & enjoys
    17. 17. Figure out what you want to achieve
    18. 18. Then it’s easier to be selective
    19. 19. Lead by example to get ideas on-board
    20. 20. You can’t always please everyone – but be confident in the choices you makehttp://www.guardian.co.uk/football/poll/2013/mar/06/nani-red-card-manchester-united-real-madrid
    21. 21. Hiring the right people is hugely important
    22. 22. Figuring out the wrong fit & acting fast is too
    23. 23. Surround yourself with talent
    24. 24. Get everyone involved & celebrate success together
    25. 25. But be prepared to fail along the way
    26. 26. Just make sure you learn from your mistakes
    27. 27. Always keep learning & improving
    28. 28. No-one’s going to be an expert at first – it takes practice & hard work
    29. 29. Public speaking does get easier each time – even if it’s unnatural at first
    30. 30. Analyse what works & do more of it
    31. 31. Figure out what doesn’t work & don’t do it!
    32. 32. Building industry relationships is vital
    33. 33. People trust people - happy clients & word of mouth referrals = stronger relationships
    34. 34. Realistic expectations need to be set early
    35. 35. Accept that not everything will always go toplan – but at least you have one to fall back on
    36. 36. Client/agency relationships need trust & have to be win, win both ways for long-term success
    37. 37. Get to know your team & clients outside of work
    38. 38. Working with a smaller set of close relationship clients is far more rewarding
    39. 39. Honesty & transparency is appreciated even when it’s not what they want to hear
    40. 40. Be surprised, but never shocked – chaos is part of the job!
    41. 41. Find what works best for you –even if it involves tough decisions!
    42. 42. Finally & most importantly…. Enjoy it!
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