We’ve been using CMS to manage website content for 20+ years. But the world has changed. Today, we live in a multi-channel world. People spend more time using mobile than desktop. Traditional CMS products weren’t built for these scenarios, in most cases, they were built as a coupled CMS for websites. We need a new breed of CMS that will better support multi-channel digital experiences. Headless approach separates content management and its presentation. Cloud-first headless CMS provides huge benefits for modern marketers and developers. It’s not just a temporary trend for some niche market, it will change the CMS world over the next five years. Go to www.kenticocloud.com and see what a cloud-first headless CMS can do for you.

1. What Is a Cloud-first
Headless CMS?

2. We’ve been using CMS to manage
website content for 20+ years

3. BUT
The world has changed!

4. Today, we live in
a multi-channel world

5. People spend more time
using mobile than desktop

6. Source: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide

7. US consumers use on average
3.5 connected devices per person
Source: https://www.consumerbarometer.com/en/trending/?countryCode=US&category=TRN-NOFILTER-ALL

8. — IDC Worldwide Semiannual Augmented
and Virtual Reality Spending Guide
“...augmented reality and virtual reality
(AR/VR) market will grow from $5.2 billion
in 2016 to more than $162 billion in 2020.”

9. Traditional CMS products weren’t
built for these scenarios

10. In most cases, they were built as
a coupled CMS for websites

11. Limitations of Traditional
(Coupled) CMS Products
Page-oriented model rather than content components
Single platform/programming language
Limited flexibility of the templating engine
Custom code tightly connected with CMS code

12. “Through 2020, more than 90 % of web
content delivered to IoT devices will
be delivered as content components
versus pages.”
— Gartner research note “Digital Experience
Platforms Need to Feature Headless Content and
Smart Client Capabilities”, December 6, 2016

13. We need a new breed of CMS that will
better support multi-channel
digital experiences

14. Headless approach separates
content management and
its presentation

16. With a headless CMS, you can
Publish content on any channel
Web, mobile, virtual reality, digital assistants, chatbots, Internet of
Things, etc.
Separate the CMS and your application
… to get more flexibility.
Use the CMS API with any technology
PHP, JAVA, .NET, node.js, etc.—to display the content on any channel.

17. In theory, you can make
any CMS headless, but
that’s not enough

18. You will address one issue, but you still
have to babysit the CMS… :(

19. We need a new breed of CMS without
the pains connected with running one—
after all, we’re in the age of the cloud

20. Today, companies increasingly prefer the
SaaS model as it allows them to focus on
their business instead of technology

21. Source: https://www.bvp.com/blog/state-cloud-2015

22. Traditional CMS weren’t suitable for
the SaaS model as they didn’t allow for
separate content management
and presentation

23. The headless CMS solves this issue:
The CMS vendor provides content
management as a service, while you
build your application using its API

24. Traditional CMS
Installed in the Cloud
Cloud-first
Headless CMS
YOU TAKE CARE
OF EVERYTHING
THE VENDOR
TAKES CARE
OF THE CMS
YOU TAKE
CARE OF YOUR
APPLICATION

25. It means if you want to reap all
the benefits, you need to go
cloud-first AND headless

26. You only take care of your website
or application
You can create your presentation on any platform,
using your favorite programming language and
development tools—you just call the API.
The vendor takes care of the CMS
… its availability, security, performance, upgrades
and backup. It provides an API and a content delivery
network that makes the content available anywhere
in the world at lightning speed.

27. Welcome to the Future!

28. Cloud-first headless CMS
provides huge benefits for modern
marketers and developers

29. It’s not just a temporary trend for some
niche market, it will change the CMS
world over the next five years

30. — Ben Horowitz
“… the new product must be at least 10
times better than the old way of doing
the same thing or customers will stay
with what they have.”

31. Why Is Cloud-first Headless
CMS 10 Times Better?

32. No Worries About
Running a CMS
The vendor takes care of
upgrades, hotfixes, security,
performance, etc.
Built for the Future
Create modern multi-channel
digital experiences for devices
to come
More Creativity
Have no limits by gaining
complete control over your
presentation

33. Platform Independence
Use your favorite programming
language, tools, and development
process
Higher Agility
Shorten time to market and
quickly test new ideas

34. We're at yet
another inflection point…

35. 1990s
2000s
2010s
Today
Page Generators
Dynamic Web CMS
Monolithic Digital
Experience Platforms
Cloud-first Headless CMS

36. Cloud-first Headless CMS Is Here
Go to www.kenticocloud.com and see what
a cloud-first headless CMS can do for you
GIVE IT A GO!