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Kentico11 Launch Webinar

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December 11 saw the release of Kentico 11, jam packed with new features such as a Data Protection app, helping you with your General Data Protection Regulation (GDPR) compliance, an all-new Email Marketing solution, and a host of E-commerce features and third-party integrations. In this product launch webinar, Karol Jarkovsky, VP Product, and the rest of the Product Management team give an in-depth look at all the features of Kentico 11 .

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Kentico11 Launch Webinar

  1. 1. Now It Goes Up To 11
  2. 2. Speakers David Komarek PO Content Management & Online Marketing Michal Kadak PO Platform & E-commerce Karol Jarkovsky VP Product Petr Vozak PO Technology Partnership
  3. 3. Market Trends Growing customer and user experience expectations Multiple channels, touchpoints, and devices Interoperability
  4. 4. E-commerce Email Marketing Marketo Ucommerce GDPR Azure Search Salesforce CRM Dynamics CRM
  5. 5. GDPR • Help to streamline GDPR compliance efforts • GDPR best practices guide for CMS • Data protection application for EMS • GDPR implementation process is easier, faster, and cheaper.
  6. 6. www.kentico.com/blog/category/gdpr
  7. 7. Email Marketing All content and context is available to use in emails. Includes • Visual email builder • Personalization • A/B testing • CSS inlining • Mobile preview • Reporting • and more
  8. 8. E-commerce • Out-of-the-box capabilities focusing on B2C scenarios • Cart and tax calculation models • Product catalog brands, collections, styles, sections • Gift cards and multiple coupons • Integration with Google Analytics E-commerce Tracking • Modular architecture for customizations and extensibility “The new extensibility framework is exactly what we were hoping for and should allow Kentico to plug in and integrate with far more complex B2C and B2B scenarios.” Michael Kinkaid, ecentricarts
  9. 9. Integration with Ucommerce • Content-first and commerce-first platform • Multi-channel B2C and B2B commerce • Fully-integrated within Kentico EMS • More complex commerce scenarios
  10. 10. Email Marketing Artistry and Engineering
  11. 11. Email builder demo
  12. 12. Email Builder • Drag-and-drop email builder • Optimized user flow and experience • Sample widgets showing key concepts • Unified engine for Email Builder, Draft, Send, and enhanced Preview
  13. 13. Personalization
  14. 14. Email Personalization • Optimized macros for merging mail content with recipient details • e.g. First name, Company name, Email, … • Personalization of content in relation to specified Personas
  15. 15. Dynamic Content
  16. 16. Dynamic Content in Emails • Built-in support for obtaining updated website content at the time of email generation • e.g. Late articles, Recent updates, … • Support for reusing website content for email marketing • e.g. Products, Articles, Custom pages, …
  17. 17. Reports
  18. 18. Email Reports • Absolute and relative values in overview and A/B test results • Email feed report charts • Demographics for email marketing and campaigns • Contact profile with journey details • Custom contact‘s touchpoints highlighting • Personas history chart
  19. 19. The Toolset
  20. 20. The Complete Toolset for Emails • Drag-and-drop email builder • Streamlined email template creation • A/B testing emails • Email feed reports • Plain text support • New macros structure • View in browser link • Viewing email source • CSS inlining • Read-only mode • Sample email widgets • Required properties validation • Missing widgets notification • Email attachments • Customizable email send checklist • Dynamic content in emails • Simplified email templates assignment • Unique zone names check • Email pre-header • Personalized content • Email demographics • Contact touchpoints highlighting • UTM content support • Personas history chart
  21. 21. Data Protection Streamline Your GDPR Compliance
  22. 22. Data Flow
  23. 23. Data Flow • Detailed inventory of personal data processed by Kentico system • Types of processed personal data • Related database tables and column names • Description of purposes of processing personal data in relation to other modules • List of sources of personal data and related data flows
  24. 24. Consents
  25. 25. Consents • Management of consents in the Data Protection application • Multilingual support • Multilayered approach (Short version, Long version, Privacy page) • Consent archive • Possibility to use consents across the whole solution • Contact and activities tracking • Web analytics • Contact segmentation and Email Marketing recipients • Online forms • Personalization • Support for revoking the consent • Usage examples on the Demo site
  26. 26. Rights of the Data Subject
  27. 27. Rights of the Data Subject • Data protection application • Right to access • Data portability • Right to be forgotten • Flexible architecture with fully customizable collectors for personal data • Examples for built-in modules and collected personal data
  28. 28. E-commerce Renaissance It’s Modular, Extendable, Functional, and Insanely Fabulous
  29. 29. M.E.G.A
  30. 30. M.E.G.A. • Modular framework • Easy customization • Code reduction • Testability and scalability • Decimals • No more rounding issues • SKU price with Tax
  31. 31. Categorization
  32. 32. Categorization • Sections and Subsections • Brands and Collections • Usable in Discounts • Inclusion and Exclusion • Menus • Search
  33. 33. Enhanced E-commerce
  34. 34. Enhanced E-commerce • Step-by-step tutorial • Prepared macro methods • Order created • Single SKU impression • Checkout process journey
  35. 35. Authorization and Capture
  36. 36. Authorization and Capture • Built-in for PayPal and Authorize.Net gateways • Redone Payment Gateway Framework
  37. 37. Multiple Coupons per Order
  38. 38. Gift Cards
  39. 39. Faceted Search
  40. 40. Faceted Search • Seamless Azure Search integration • Scalability, Cloud-based, Community, Tooling • Current perks and future ones • Incremental update • Highly customizable
  41. 41. Honorable Mentions • CSS stylesheets application available for designers • C# 6.0 • CI - Staging of Pages • HTML 5 form inputs • Macro signature identities • Multi-factor authentication (TOTP)
  42. 42. Extensions for Kentico 11
  43. 43. Ucommerce for Kentico
  44. 44. Ucommerce for Kentico • Multiple sales channels • PIM • Advanced order management  Split shipments  Multiple payments per order  Refunds • Faceted navigation out of the box • Highly extensible and customizable Learn more: ucommerce.net/kentico
  45. 45. CRM Connect 2.0 for Kentico
  46. 46. CRM Connect 2.0 for Kentico • Supported CRMs  Dynamics 365  Salesforce • Supported use cases  Lead capturing via Kentico Online Forms  Bidirectional synchronization of contacts and users Learn more: Webinar on January 17, 2018, 5:00 PM - 6:00 PM CET
  47. 47. Connect for Kentico
  48. 48. Connect for Kentico • Supported systems  Marketo  Zoho CRM • Supported use cases  Lead capturing via Kentico online forms  Visitor's activity tracking (Marketo connector only)  Personalizing visitor's experience based on Marketo data (Marketo connector only) Learn more: Webinar on January 24, 2018, 5:00 PM - 6:00 PM CET
  49. 49. kentico.com/kentico11 Learn More
  50. 50. Questions?

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