2. Introduction of nirma
• NIRMA IS A CUSTOMER FOCUSED
COMPANY COMMITED TO CONSISTENTLY
OFFER BETTER QUALITY PRODUCTS
AND SERVICES THAT MAXIMIZE
VALUE OF A CUSTOMER
3. MISSION OF NIRMA
• A STATEMENT OF MISSION SUSTAINED
INNOVATION AND UNCEASING EFFORT TO
DELIVER BETTER VALUE TO
CUSTOMERS,THROUGH BETTER PRODUCT
QUALITY
4. COMPANY PROFILE OF NIRMA
• GROUP OF COMPANY BASED IN CITY
AHMEDABAD.
• MR.KARASANBHAI PATEL IS A FOUNDER OF
NIRMA INDUATRIES.
• WHO IS BETTERLY KNOWN AS
BUSINESSMAN , INDUSTRIALIST AND
PHILANTHROPIST OF GUJARAT.
• 14000 EMPLOYEES
• TURNOVER 2500 CRORE RS. PER ANNUM.
5. PRODUCTS OF NIRMA
1. SOAP
NIRMA BATH SOAP
NIMA SANDAL
2. DETERGENT
NIRMA WASHING POWDER
DETERGENT CAKE
3. SALT
NIRMA SUDDH NAMAK
6. SUCCESS OF DETERGENT
• PROCESS OF PRODUCTION WAS LABOUR
INTENSIVE THIS GAVE EMPLOYMENT TO
LARGE NO. OF PEOPLE
• IT FOCUSED ON COST REDUCTION
STRETAGIES
• SPEEDY DISTRIBUTION CHANNELS
• PARALLEL MARKET NETWORK
7. FAILURE OF NIRMA SOAP
• IT SUFFERED WITH THE INABILITY TO
INNOVATE IN PRODUCT.
• WHEN CUSTOMERS ARE LARGLY SHIFTING
FROM ECONOMY BRANDS TO
ASPIRATIONAL BRANDS NIRMA FAILED TO
CAPITALIZE ON SHIFT.
