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Hardee's Social Media Campaign
 

Hardee's Social Media Campaign

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This is a social media campaign that I and two others analyzed and presented for our Principles of Public Relations Class.

This is a social media campaign that I and two others analyzed and presented for our Principles of Public Relations Class.

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    Hardee's Social Media Campaign Hardee's Social Media Campaign Presentation Transcript

    • Hardee’s & Carl’s Jr. Happy Star Rewards By Alex Jones, Jordan Smith & Kelsey Hull
    • PROMO
    • Purpose & Objectives
      • CKE Restaurant's campaign to bring awareness about the Hardee’s and Carl’s Jr. app on the iPhone and Android phones.
      • Promote downloads of the app
      • Drive consumers in store via Happy Store Rewards, GPS-loyalty program that rewards users for checking in at Hardee’s and Carl’s Jr.
    • Programming – Phase I
      • Phase I – App roll out for core fans – using Facebook, Youtube , brand websites, and e-mail list.
    • Programming – Social Media
    • Programming – Social Media
    • Programming – Phase II
      • Phase II – partnered with mobile advertisers Jumptap and Flurry to promote the app
      • For every five check-ins consumers received one free coupon – the app suggests sharing on social networks
      • App was heavily promoted in restaurants using flyers, tray liners, etc.
      • Twitter contests.
    • Evaluation
      • 36% redemption of mobile coupons on spot
      • Facebook – Hardee’s has 524,321fans, Carl’s Jr. has 822,567.
      • Combined they have almost 30,000 followers on Twitter
      • App climbed to the top five free apps, surpassing Facebook and a version of Angry Birds during the campaign.