Hardee's Social Media Campaign

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This is a social media campaign that I and two others analyzed and presented for our Principles of Public Relations Class.

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Hardee's Social Media Campaign

  1. 1. Hardee’s & Carl’s Jr. Happy Star Rewards By Alex Jones, Jordan Smith & Kelsey Hull
  2. 2. PROMO
  3. 3. Purpose & Objectives <ul><li>CKE Restaurant's campaign to bring awareness about the Hardee’s and Carl’s Jr. app on the iPhone and Android phones. </li></ul><ul><li>Promote downloads of the app </li></ul><ul><li>Drive consumers in store via Happy Store Rewards, GPS-loyalty program that rewards users for checking in at Hardee’s and Carl’s Jr. </li></ul>
  4. 4. Programming – Phase I <ul><li>Phase I – App roll out for core fans – using Facebook, Youtube , brand websites, and e-mail list. </li></ul>
  5. 5. Programming – Social Media
  6. 6. Programming – Social Media
  7. 7. Programming – Phase II <ul><li>Phase II – partnered with mobile advertisers Jumptap and Flurry to promote the app </li></ul><ul><li>For every five check-ins consumers received one free coupon – the app suggests sharing on social networks </li></ul><ul><li>App was heavily promoted in restaurants using flyers, tray liners, etc. </li></ul><ul><li>Twitter contests. </li></ul>
  8. 8. Evaluation <ul><li>36% redemption of mobile coupons on spot </li></ul><ul><li>Facebook – Hardee’s has 524,321fans, Carl’s Jr. has 822,567. </li></ul><ul><li>Combined they have almost 30,000 followers on Twitter </li></ul><ul><li>App climbed to the top five free apps, surpassing Facebook and a version of Angry Birds during the campaign. </li></ul>

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