This document discusses how Generation Y (Gen Y) is influencing the way organizations educate and train their workforces. It provides an outline for a presentation on this topic, including defining Gen Y, discussing how learning and the use of technology/media are evolving, and how organizations can prepare to lead successfully with Gen Y. The presentation will cover the characteristics of Gen Y, the rise of social media, different types of social media and technologies that can be used, and how to overcome barriers to implementing these changes in organizations. It emphasizes the importance of open leadership that encourages sharing of ideas and best practices.

1. Y GEN Y IN THE LEADERSHIP CHAIR
The Gen Y influence
Kelly Dwyer
Home
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
And how they’re changing the way we
educate and train our workforces
http://www.prlog.org/11593579-social-media-marketing-seo-seminar-in-boca-announced-by-new-media-new-
marketing-inc.html

2. Y GEN Y IN THE LEADERSHIP CHAIR
Guidelines for today
Kelly Dwyer
Home
• Available for download from
About today slideshare.net/kellydwyer22
About Me
Gen Y world
• Ask questions – at any time!
Social evolution • Language barriers
Mediums
Getting ready • Principle of two feet
Social Leadership
• “Education” is interchangeable, formal
Q&A
study as well as workforce
development
• Have fun and take away one action
item for your workplace or your career

3. Y GEN Y IN THE LEADERSHIP CHAIR
Guidelines for today
Kelly Dwyer
Home 1
About today
Ideas from the audience
About Me
Gen Y world
Social evolution 1
Mediums
Table discussions
Getting ready
Social Leadership
Q&A 1
Further inspiration

4. Y GEN Y IN THE LEADERSHIP CHAIR
Today’s outline
Kelly Dwyer
Home
• Gen Y – who are they, why they matter
About today • Evolution of learning
About Me
Gen Y world • What technologies/media?
Social evolution
• Is your organisation ready?
Mediums
Getting ready • Leading your organisation for success
Social Leadership
Q&A
• Questions and Answers

5. Y GEN Y IN THE LEADERSHIP CHAIR
About Kelly Dwyer
Kelly Dwyer
Home
Leadership credentials
About today • Chair Academy Foundation Graduate
About Me
Gen Y world • Chair Academy presenter and soon to
Social evolution be shadow facilitator
Mediums
Getting ready • Team Leader, Systems and Quality
Social Leadership
• Team Leader, Marketing
Q&A
• Cricket Captain / Vice Captain
• Rugby Club President
• School Vice Captain
• Rotary Exchange Student

6. Y GEN Y IN THE LEADERSHIP CHAIR
About Kelly Dwyer
Kelly Dwyer
Home
Gen Y credentials
About today • Born October 1980
About Me
Gen Y world • Have cell, iPhone but no landline
Social evolution
• Accounts with
Mediums
Getting ready Facebook, Twitter, Google+, LinkedIn, K
Social Leadership lout, YouTube, Pinterest
Q&A
• Work around the clock
• Socialise around the clock
• Maintains work/life balance!

7. Y GEN Y IN THE LEADERSHIP CHAIR
About Kelly Dwyer
Kelly Dwyer
Kelly Dwyer just uploaded a new photo:
Home
About today
1982 – my first cell phone!
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

8. 1
Y GEN Y IN THE LEADERSHIP CHAIR
About you!
Kelly Dwyer
Home Activity: iPhone Bingo!
About today
About Me
Gen Y world Facebook, Email, Twitter
Social evolution
Mediums
Getting ready
LinkedIn, YouTube, Skype
Social Leadership
Q&A iPad, Laptop, iPhone
Yammer, Pinterest

9. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Gen Y – who are they?
Kelly Dwyer
Home
• Veteran/Silent (b. 1928-1945)
About today • Baby Boomer (b. 1946-1964)
About Me
Gen Y world • Gen X (b. 1965-1980)
Social evolution
• Gen Y / Millennial (b. 1981+)
Mediums
Getting ready
Social Leadership
Q&A
Who’s in our audience today?

10. 1
Y GEN Y IN THE LEADERSHIP CHAIR
What do we think of Gen Y?
Kelly Dwyer
F Forrester
Home
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
Kelly Dwyer How else would you describe Gen Y?
Just now ▪ Like

11. Y GEN Y IN THE LEADERSHIP CHAIR
Gen Y in the workplace
Kelly Dwyer
Home
• Open communication style including
About today feedback
About Me
Gen Y world
• Quick and responsive
Social evolution • Collaborative development
Mediums
Getting ready • Shared resources and knowledge
Social Leadership
• Strengths valued and encouraged
Q&A
• Look for mentor relationships to build
business skills

12. Y GEN Y IN THE LEADERSHIP CHAIR
Social media becomes way of life
Kelly Dwyer
Mark Twain 2.0
Home
Dance like the photo’s not being tagged
About today
About Me
Love like you’ve never been unfriended
Gen Y world
Tweet like nobody’s following…
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

13. Y GEN Y IN THE LEADERSHIP CHAIR
Evolution of Learning
Kelly Dwyer
Home Out of the technological age and into what?
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
http://mastersofmedia.hum.uva.nl/2010/10/14/evolution-of-twitter-through-alternative-ways-of-usage/

14. Y GEN Y IN THE LEADERSHIP CHAIR
Gen Y in education and the workplace
Kelly Dwyer
Brandon Hall Group
Home
From our webinar, “Let’s get mobile”, a look
About today
About Me
at the Learning Progression over time
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

15. Y GEN Y IN THE LEADERSHIP CHAIR
Knowledge is everywhere
Kelly Dwyer
Matt Church
Home
When Google is your professor and
About today
Wikipedia is your encyclopaedia, you can
About Me
Gen Y world
become a kitchen expert in almost anything.
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

16. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Knowledge holders to skills developers
Kelly Dwyer
Alvaro González-Alorda
Home
The End of Teaching as we know it:
About today
About Me
http://www.slideshare.net/agalorda/the-
Gen Y world
end-of-teaching-as-we-know-it
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

17. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Why does social media matter?
Kelly Dwyer
Social Media Examiner
Home
Mass adoption of social media: Nearly 80%
About today
About Me
of all active U.S. Internet users regularly visit
Gen Y world
social media sites (Nielsen). And while
Social evolution consumers spend 25% of their Internet time
Mediums on social sites, Facebook has become the
Getting ready most visited website in the world.
Social Leadership
Q&A http://www.socialmediaexaminer.com/businesses-to-fully-embrace-social-
media-in-2012-2/#more-15373
Kelly Dwyer Social media allows us to share and
develop knowledge quickly and easily
Just now ▪ Like

18. Y GEN Y IN THE LEADERSHIP CHAIR
Why does social media matter?
Kelly Dwyer
Brandon Hall Group
Home
Webinar: OMG! Using social talent
About today
About Me
management to engage employees –
Gen Y world
today’s workforce
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

19. Y GEN Y IN THE LEADERSHIP CHAIR
How do we stay relevant?
Kelly Dwyer
Home
• Social media allows any one to be an
About today expert
About Me
Gen Y world
• Shift from knowledge holder to helping
Social evolution knowledge holders make sense and
Mediums apply the wisdom
Getting ready
Social Leadership • Gen Y are knowledgeable in many
Q&A technological areas, how does their
knowledge translate to the business
world?

20. 1 1
Y GEN Y IN THE LEADERSHIP CHAIR
What mediums are out there?
Kelly Dwyer
Home
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

21. 1
Y GEN Y IN THE LEADERSHIP CHAIR
What can they be used for?
Kelly Dwyer
Home
Smart phones / tablets
About today - Replace paper notepads
About Me
Gen Y world - Replace text books
Social evolution
- Apps
Mediums
Getting ready - Accessing social networks (common
Social Leadership
use!)
Q&A
Source: PR 2.0 Blog March 2012

22. Y GEN Y IN THE LEADERSHIP CHAIR
Discover, share, communicate, learn
Kelly Dwyer
Home
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
Source: Altimeter Group via PR 2.0 RSS feed, March 2012

23. 1
Y GEN Y IN THE LEADERSHIP CHAIR
What can they be used for?
Kelly Dwyer
Home
Social networks
About today • Facebook, LinkedIn, Google+, Yammer,
About Me
Gen Y world
myspace, Edmodo
Social evolution - Customer Service
Mediums
Getting ready - Crowd source (brainstorm)
Social Leadership
- Build relationships
Q&A
- Identify and connect with experts
- Blending into VOIP/messaging services
www.facebookforeducators.org

24. Y GEN Y IN THE LEADERSHIP CHAIR
What can they be used for?
Kelly Dwyer
Home
Messaging Services
About today • Twitter
About Me
Gen Y world - Customer Service
Social evolution
- Discussions
Mediums
Getting ready - Identify and connect with experts
Social Leadership
Q&A
- Professional development – “follow”
topics
- News doesn’t break anymore, it tweets

25. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Case Studies – Customer Service
Kelly Dwyer
Wells Fargo
Home
How we use Twitter for great customer
About today
About Me
service
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
http://www.socialmediaexaminer.com/how-wells-fargo-
tracks-twitter-interactions/

26. Y GEN Y IN THE LEADERSHIP CHAIR
What can they be used for?
Kelly Dwyer
Home
VOIP / Messaging Services
About today • Skype, Oovoo, Instant Messenger
About Me
Gen Y world - Replace phone calls for quick questions
Social evolution
- Build rapport over geographical
Mediums
Getting ready distance (e.g. Momentum sessions)
Social Leadership
- Replace conference calls to enable
Q&A
visual cues to be understood

27. Y GEN Y IN THE LEADERSHIP CHAIR
What can they be used for?
Kelly Dwyer
Home
Video and Photo channels
About today • YouTube, TED
About Me
Gen Y world
Talks, Slideshare, webinars
Social evolution - Training and development
Mediums
Getting ready - Inspiration, discussion points
Social Leadership
- State of the Union on Slideshare
Q&A
• Pinterest, Flikr
- Present thoughts, crowdsource
- Share interests
- Inspire to create

28. 1
Y GEN Y IN THE LEADERSHIP CHAIR
What can they be used for?
Kelly Dwyer
pinterest
Home
What does learning look like?
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
http://pinterest.com/jheil65/what-does-learning-look-like/
Kelly Dwyer Changes the paradigm of learning, a
picture says a 1000 words. What does our
education system currently say about learning
through pictures?
Just now ▪ Like

29. 1
Y GEN Y IN THE LEADERSHIP CHAIR
What can they be used for?
Kelly Dwyer
Home
QR Codes
About today - Added to hand outs for instant access
About Me
Gen Y world
to further materials
Social evolution - To meet new people!
Mediums
Getting ready
Social Leadership
Q&A
http://www.youtube.com/watch?v=0RrXcm89FAo

30. Y GEN Y IN THE LEADERSHIP CHAIR
So many mediums!
Kelly Dwyer
Home
It can be hard to move forward when you
About today feel like you’re conducting so many
About Me channels!
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
http://www.buzzom.com/2011/10/global-social-media-revenue-growing-fast-set-to-reach-29-1-
bn-by-2015/

31. Y GEN Y IN THE LEADERSHIP CHAIR
Don’t over do it!
Kelly Dwyer
Brandon Hall Group
Home
Think beyond tools and technology
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

32. 1
Y GEN Y IN THE LEADERSHIP CHAIR
The barriers
Kelly Dwyer
Home
• It will never work!!
About today - No budget
About Me
Gen Y world - Staff don’t have skills
Social evolution
- Don’t have a purpose for it
Mediums
Getting ready - Don’t have the technology
Social Leadership
Q&A
- Will waste time
- Can’t measure ROI

33. Y GEN Y IN THE LEADERSHIP CHAIR
Overcome the barriers - attitude
Kelly Dwyer
Brandon Hall Group
Home
“Time waster” or essential business?
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

34. Y GEN Y IN THE LEADERSHIP CHAIR
Overcome the barriers - attitude
Kelly Dwyer
Pete Williams (Deloitte Digital)
Home
I don’t worry about my staff doing Facebook
About today
About Me
in work time. I worry more about them
Gen Y world
working during Facebook time.
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

35. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Open Leadership
Kelly Dwyer
Charlene Li (Altimeter Group)
Home
Technology is nothing without the ability to
About today
About Me
implement and must be top down.
Gen Y world
Social evolution Kelly Dwyer Thinking about your own
Mediums organisation, read the statements on the following
Getting ready
slide. How open is the leadership? The more you
agree, the more open the leadership is.
Social Leadership
Just now ▪ Like
Q&A

36. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Open Leadership
Kelly Dwyer 1. My organization is disciplined about keeping
Home company information confidential, so that people
About today
feel comfortable sharing sensitive information.
About Me
Gen Y world 2. The executive team takes the time to explain to
Social evolution employees how decisions are made.
Mediums
3. Technology and processes are in place to facilitate
Getting ready
Social Leadership
sharing and collaboration.
Q&A 4. The organization is committed to hearing from and
talking with customers and employees - even when
those conversations may be negative in tone.
5. The organization actively encourages employees
and customers to contribute their ideas and best
practices

37. Y GEN Y IN THE LEADERSHIP CHAIR
Open Leadership
Kelly Dwyer
How does this relate to Gen Y?
Home
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A

38. Y GEN Y IN THE LEADERSHIP CHAIR
Open Leadership
Kelly Dwyer
Deloitte Australia
Home
We have taken care – supported by an open
About today
About Me
and inclusive social media policy and
Gen Y world
guidelines – that no heavy hand has been
Social evolution laid on our people to curb their innovation
Mediums
Getting ready Kelly Dwyer Would you expect to hear this from
Social Leadership your own organisation?
Q&A Just now ▪ Like

39. Y GEN Y IN THE LEADERSHIP CHAIR
May the force not be with you!
Kelly Dwyer
Toothpaste for dinner
Home
Not every organisation is ready for social
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
http://www.toothpastefordinner.com/archives/2011/Jun

40. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Organisational culture
Kelly Dwyer
Brandon Hall Group
Home
Tangible and intangible culture indicators
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
Kelly Dwyer Do your actions as a leader reward
collaborative behaviour now? How will you shift to
a social paradigm where collaborative is central?
Just now ▪ Like

41. Y GEN Y IN THE LEADERSHIP CHAIR
Implementing new and social media
Kelly Dwyer
Kraft Foods
Home
“… it’s about transforming the way people
About today
About Me
operate at Kraft…”
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
NewsGator Talks with Kraft Foods about
Enterprise Collaboration in the Cloud

42. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Overcoming the barriers
Kelly Dwyer
Brandon Hall Group
Home
Always start with your goals in mind when
About today
About Me
working with social media – if you don’t
Gen Y world
then you will never be able to measure
Social evolution success
Mediums
Getting ready Brian Solis How do you calculate ROI on Social
Social Leadership Media? Start with my blog post…
Q&A 20 April 2011 ▪ Like
Social Media Examiner A follow on from Brian’s
great blog post: A simple way to calculate ROI
20 May 2011 ▪ Like

43. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Collaboration
Kelly Dwyer
huddle
Home
Online Collaboration: Making it work for
About today
About Me
your organization
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
https://www.huddle.com/blog/online-collaboration-making-it-work-for-
your-organization/
Kelly Dwyer Online collaboration can be an easy
and non-threatening place to start
Just now ▪ Like

44. Y GEN Y IN THE LEADERSHIP CHAIR
Making it work for your organization
Kelly Dwyer
Home
1. Identify a project / program /
About today
campaign where there is a true need
About Me for online collaboration
Gen Y world
2. A little bit of top-down pressure and
Social evolution
Mediums
leading by example goes a long way
Getting ready 3. Make sure you establish best practice
Social Leadership from the outset
Q&A
4. Make it the only way to access useful
or vital information
5. Engage, engage, engage!
(from huddle: Making online collaboration work)

45. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Making it work for your organisation
Kelly Dwyer
Grey’s Anatomy
Home
Art imitates real life #twitterintheworkplace
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q&A
http://www.youtube.com/watch?v=P2F5w4hsouw

46. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Trust not control
Kelly Dwyer
Home
• Social Media policies
About today - Unique to organisations
About Me
Gen Y world - Cannot predict all the variables
Social evolution
- Needed as a guide to staff to empower
Mediums
Getting ready them to use the technology to add
Social Leadership value to the business
Q&A
10 Tips for creating a social media policy
http://www.socialmediaexaminer.com/10-tips-for-
creating-a-social-media-policy-for-your-business/

47. Y GEN Y IN THE LEADERSHIP CHAIR
Summary
Kelly Dwyer
Home
• Gen Y influence changing our worlds
About today • Social learning evolution
About Me • Mediums for change and how it
Gen Y world
Social evolution
improves your business
Mediums • Assessing where your organisation is
Getting ready positioned
Social Leadership
Q&A
• How to lead successful
implementation

48. 1
Y GEN Y IN THE LEADERSHIP CHAIR
Summary
Kelly Dwyer
Brandon Hall Group
Home
The social network is more important than
About today
the social tools, but the social relationship
About Me
Gen Y world
tops everything.
Social evolution
Mediums Kelly Dwyer Any questions?
Getting ready Just now ▪ Like
Social Leadership
Q&A

49. Y GEN Y IN THE LEADERSHIP CHAIR
The world has a time when organizations
Indeed, this is changed!
Kelly Dwyer
will invest in change to better adapt to
emerging market opportunities, to more
successfully engage with
customers, employees and
stakeholders, rethink systems and
processes, and ultimately, revive the
company’s vision, mission and purpose.
The result is an adaptive culture that
signals an end to business as usual.
Brian Solis, PR 2.0 blog

50. Y GEN Y IN THE LEADERSHIP CHAIR
Connect with me
Kelly Dwyer
Home
linkedin.com/kelly_dwyer22
About today
About Me
facebook.com/kelly_dwyer22
Gen Y world
Social evolution
@kelly_dwyer22
Mediums
Getting ready
kelly_dwyer22
Social Leadership
gplus.to/KellyDwyer22
Q&A
pinterest.com/kellydwyer22
kdwyer@wodongatafe.edu.au
Download the presentation: www.slideshare.net/kelly_dwyer22