Driving innovation
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This presentation was given at Hacker Lab for Sacramento User Experience Meetup. It explores innovative process improvements as well as disruptive innovation using methodologies from The Luma Institute, IDEO, and Cooper Design.
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Driving innovation
- 5. Deep Innovation – Don Norman 1. Technology 2. Invention 3. Needs 5
- 6. Generating Ideas • Look for linkages 6
- 7. Quantity -> Quality • The best way to have a good idea is to have lots of ideas. – Linus Pauling 7
- 8. Disruptive Innovation • “People talk about wanting innovation. But innovation is a process result. Imagination is the fuel! You’re not going to get innovation if you don’t have imagination. The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses. If you ask your customers what you want, you will not get disruptive innovation.” – WSJ Innovation Conference 8
- 11. 1893 1893 11
- 12. 1903 1903 12
- 13. Creative Individuals • • • • • • Self-confidence Unconventional thought Curiosity Domain expertise Autonomy Flexibility to step outside of the box 13
- 14. Cross Pollination – Unexpected juxtapositions • Jacquard loom -> Computer punch cards (seriously!) • Wright Brothers (bicycles) – Ability to see patterns others don’t • And apply patterns to new contexts – Approach problems from unusual angles – Fueled by diversity – Limited by silos – Often fueled by doing without 14
- 15. Doing Without: Zeer vs. Refrigeration • Evaporative cooling by porous earthenware pot filled with wet sand and glazed inner pot 15
- 17. 17
- 18. Contextual Inquiry and Design Innovation • Don’t ask. Observe! – Learn what people actually DO! – Learn why they DO! – Uncover latent needs • Be curious! Why? What? How? When? • What if…? • Pretend it’s magic! 18
- 19. Contextual Inquiry • Context - observe work where it’s actually done • Partnership – engage them in uncovering unarticulated parts of their work • Interpretation – develop a shared understanding • Focus – direct the inquiry with a clear understanding of your own purpose 19
- 20. Deepen Understanding We are not our users! Observation & Talk to Users • Fly On the Wall • Interviewing • Immersion Research • Industry Reports • Internet • Blogs • etc 20
- 21. Who are these people? • • • • • • Purpose Likes Dislikes Pain Points Hopes Fears 21
- 22. Ground Understanding in Personas • Non-elastic archetypal users • Allow you to work inside > out (we normally work outside > in) 22
- 23. Persona Datapoints • • • • • • • • Demographic information Education Computer skills Salary Hobbies Goals Likes/Dislikes Pain points 23
- 24. Pain • Time • Money • Information Overload 24
- 25. Artifacts • Time • Money • Information Overload 25
- 26. 6 Innovation Questions • • • • • • What could we look at in a new way? What could we use in a new way? What could we move into a new context? What could we connect in a new way? What could we change? What could we create that is truly new? (The rarest form of innovation) 26
- 27. • User-Centered Design in the Service of People 27
- 28. 28
- 29. Tetra Pak 29
- 30. Questions? 30
Editor's Notes
- To create the movable type,Gutenberg connected the idea of the wine press and the coin stamp. To create the concept of a mass-circulation newspaper, Joseph Pulitzer combined large-scale advertising with high-speed printing. Great ideas may even seem to be random at times – but that doesn’t mean that there’s nothing you can do to develop them.
- Einstein is famous for his theory of relativity, but he published 248 other papers. Bach wrote a cantata every week, even when ill or fatigued. Mozart produced more than 600 musical works. Thomas Edison held nothing less than 1093 patents. Imagine, then the amount of his non-patented work…