A framework to measure a conversation based on approaches from social psychology and sociology. Beyond quantity of buzz, we propose measuring the context of conversation: the signal, person, role, and ecosystem.
8. Social networks are all the rage, but rarely do we think about social metrics We need to stop blackboxing : "When a machine runs efficiently, when a matter of fact is settled, one need focus only on its inputs and outputs and not on its internal complexity. Thus, paradoxically, the more science and technology succeed, the more opaque and obscure they become." - Bruno Latour Even if a conversation is running smoothly, we must figure out what makes it tick.
21. When people make recommendations on blogs, is there something deeper going on? “ Got the next three PW/GS games for my birthday. And I am one happy gal, there was some stuff that I absolutely LOVED and I would definitely recommend the game to anyone who owns a PS3 regardless of its flaws -- which really were at their heart personal quibbles of mine so your mileage may vary. Plus, I cried like a b*$$ at the end. That's got to be saying something.”
25. “ Connected Age”: relationships are groundwork of work Social : niceties (lol), affirmations (cool), coordination (call), broad communication (http, thinking) Work : economic (production, supply), analytic (results, problem)
50. How uniform are social media producing groups? Individuals Small Groups Variable Contribution Large Groups Uniform Large Groups Heterogeneous Variable Contribution Large Groups