General Presentation Taxonomies

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Why we use taxonomies and how we develop them

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General Presentation Taxonomies

  1. 1. Creating high performance organisations by unlocking the power of SharePoint 2010<br />
  2. 2. Impact of the modern web<br />Improved communication & collaboration - 91%<br />Finding experts inside the company - 81%<br />Improving knowledge management - 78%<br />Increased employee engagement - 68%<br />Increased brand awareness & loyalty - 64%<br />Providing research - 58%<br />Generating revenue - 39%<br />Awareness Study 2007<br />
  3. 3. 8 key drivers of the Intranet supported by SharePoint 2010<br />Decision support<br />Risk mitigation<br />Knowledge management<br />Innovation<br />Collaboration<br />Learning<br />Employee engagement<br />Employee management<br />
  4. 4. Copyright 2011 Sadalit Van Buren<br />
  5. 5. Copyright 2011 Sadalit Van Buren<br />
  6. 6. Copyright 2011 Sadalit Van Buren<br />
  7. 7. The organisation is an ecosystem<br />Benefits<br />Configuration<br />Boundaries<br />Fulfilment & Support<br />Information & Insight<br />Relationship Dynamics<br />Goals & Mission<br />Products Services and Market Scope<br />Differentiation<br />People<br />Assets<br />Processes<br />Technologies<br />Information<br />Consultants<br />Suppliers<br />Partners<br />Coalitions<br />Associates<br />Stakeholder<br />Interface<br />Core Strategy<br />Strategic Resources<br />Value Network<br />Efficiency/Fit/Uniqueness<br />
  8. 8. Mental Model<br />Marketing<br />Internal Communication<br />Corporate Image<br />HR<br />Leave Management<br />Succession Planning<br />IT<br />Book Training<br />Policies<br />Finance<br />Budget<br />Procurement<br />Governance<br />General Intranet<br />About RMB, Values Message from the CEO<br />
  9. 9. Interactive Intranets<br />Personal Profile<br />My Blog,<br />Contact details,<br />Qualifications Experience, Photo<br />Awards<br />Performance Management Community of Interest<br />Departmental or Business Units Intranets<br />Finance<br />Budgeting<br />Reporting<br />HR<br />Leave Forms<br />Performance Management<br />Marketing<br />Internal Comms<br />Corporate Image<br />CONTENT MANAGEMENT<br />General Intranet Vision Mission, About Us, From the CEO’s Office<br />
  10. 10.
  11. 11. Principles of technology adoption <br />Ease of Use<br />Follow organisational process<br />MySites<br />Usefulness<br />Align with Corporate Strategy<br />MySites linked to KPI’s <br />Make the user look good<br />Personal Profiles<br />Ability to demonstrate talent<br />
  12. 12. Principles of interactive intranets<br />Agility <br />Adaptable, innovative communities of purpose<br />Collaboration <br />&<br />Wealth Creation<br />Frontline Capability<br />Empowered to act in the interests of the organisation <br />Engagement<br />Willing to act in the interests of the organisation<br />- Prof Gary Hamel - The Future of Management - McKinseys - Mobilizing Minds<br />
  13. 13. A data driven approach<br />4 Data keys to unlock the value of the intranet and deliver on organisational objectives:<br />Profiling<br />Metadata<br />Taxonomies<br />Content Architectures<br />
  14. 14. Profiling and MySites<br />Qualifications – B Com Law, Hons Economics, MBA (GIBS)<br />Experience – Business Intelligence, Digital Strategy, Social Media, Knowledge Management, Marketing, Content creation<br />Projects – Pfizer, Comair, Naspers, Sun International, United Nations<br />Previous positions – Didata, BCX, Primedia<br />Interests – all things web and business.<br />My KPI’s<br />Kate Elphick<br />Director<br />Digital Bridges<br />Innovation Hub<br />katee@digitalbridges.co.za<br />083 250 8558<br />
  15. 15. Enterprise social networks<br />Social constructs made of nodes that are tied by one or more specific types of interdependency within an organisation.<br /><ul><li>Nodes = Knowledge Workers
  16. 16. Interdependency = Working in the value chain e.g. flows of communication</li></li></ul><li>Taxonomy<br />
  17. 17. Developing Taxonomies<br />What are we going to use as the thought construct?<br />- Strategy and destination <br /><ul><li>Organisational design
  18. 18. Departments
  19. 19. Functional area
  20. 20. Products and Services
  21. 21. Customers</li></li></ul><li>Metadata<br />
  22. 22. Content architecture<br />
  23. 23. Who should have which tools?<br />Structured provision tools are commonly used<br />Free-access tools are commonly used<br />but structured provision may be applied in some areas<br />Free-access tools are typically the only<br />successful approach<br />Collaborative groups <br />Level of interdependence<br />Individual actors<br />Routine<br />Interpretation/judgement<br />Complexity of work<br />
  24. 24. 10 Lessons learned from successful intranets<br />Hard code the organisational strategy into the intranet<br />Profiling<br />Process<br />Integration<br />Have a strong content governance structure <br />Ensure user adoption <br />More isn’t necessarily better <br />Strong search is important <br />Listen <br />The intranet isn’t an IT-driven initiative <br />
  25. 25. Options<br />Develop your own taxonomy (10 steps)<br /> -Develop a strategy<br /> - Champions<br /> - Big Bang vs. Unit by unit<br /> - Top down<br />Buy commercial taxonomies<br />- Use as is<br />- Customise<br />
  26. 26. A 10 Step Methodology<br />Identify top down taxonomy design<br />Start by defining the audience (spectrum of users) – what is the challenge?<br />- Function, geography, language, tech savyness<br />- What are the lowest common denominators?<br />Identify the verbs<br /><ul><li>Name 7 things that people want to do (e.g. research, search, design configure)
  27. 27. Name 7 things our organisation does (e.g. sell, develop, implement, manage)</li></ul>Identify the nouns (topics) (buy what, ship what?)<br />Separate non themes (e.g. document types, audience types, geographies) – these by products becomes metadata<br />Draw out the themes and create clouds (e.g. employees [associates, people], offerings [products solutions]). This becomes the top level taxonomy.<br />Get consensus within the group (The group becomes the taxonomy team to identify themes at lower levels and can test it.)<br />Sanity check – does this make sense in terms of the strategy<br />Continue the process throughout the organisation.<br />Keep testing for usability and against the strategy<br />Iterate<br />
  28. 28. Kate Elphick<br />083 250 8558<br />katee@digitalbridges.co.za<br />Thank you<br />
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