This document discusses gesture recognition technology and its potential applications in retail. It begins by introducing gesture recognition and its use in remote and touch-based interfaces. It then explores applications in retail advertising, market research, and a concept called "Retail 2.0". Specific applications mentioned include using emotion recognition from facial expressions to observe customer behavior and internet user behavior. The document also notes challenges such as accuracy, precision, software recognition ability and high development costs. It raises questions about how long the "wow effect" of new gesture technologies will last and how to quantify the benefits against the challenges of high customization needs.

1. INFORMATION SYSTEMS PROJECTMIM 2010SECTION 1 – GROUP B Sophie Felix Karim Roberta Marc Laura

2. Retail 2.0 Gesture Technology

3. Gesture Recognition Technology Scope: Applications in Retailing (Retail 2.0) Potential Applications Challenges Agenda 1

4. Gesture Recognition Technology 1 interface

5. Gesture Recognition Technology 1 Gesture Recognition Technology is a category of It combines kinesics (study of gestures) and computing, to create a digital environment that is seemingly driven by logical instinct human motions interface Perceptual

6. Gesture Recognition Technology 1 Gesture Recognition: Remote Based

7. Gesture Recognition Technology 1 Gesture Recognition: Touch Based 2

8. Scope: Applications in Retailing 2 Retail Advertising Market/Product Research

10. "The goal is to create an advertisement that people want to see or interact with, instead of avoid (Cohen 2005)"Keyword: INTERACT

11. Scope: Applications in Retailing 2 Remember the birth of Web 2.0?

12. Scope: Applications in Retailing 2 Retail 2.0

13. Scope: Applications in Retailing 2

14. Scope: Applications in Retailing 2 Viewer Participant Passerby Unaided recall Aided recall Ad recall retention Case Study of Reactrix (by Arbitron) :

16. Most consumers were able to remember the same number of advertisers’ brands unaided, even after 24 to 72 hours

17. Half of the consumers standing within a distance of 6 to 8 feet of the display are interacting or looking at the display

18. As half of the consumers were captured by the Reactrix display, only 13% observed the plasma screens and 4% the posters

20. Brand Impact, Viral Marketing, Word of Mouth

22. Scope: Applications in Retailing 2 3

23. Potential Applications 3 EmotionRecognition using FacialExpression Observing Consumer Behaviour in Retail Observing Internet User Behaviour

24. Potential Applications 3 Record Emotions Data: Useful tool for Consumer Behavior Observation

25. Potential Applications 3 Record Emotions Data: Useful for emotions and reactions observation of users (Opt-in) 3

27. Precision

28. Visual Noise

30. Need for customization

31. Need for coordinationChallenges: Basic 4

32. WOW Effect Expiration Date: --/--/2020 ? Benefits Quantification Is it accurate despite high range of customization ? Challenges 4

33. Flat Screen Example Wow! Wow!

34. WOW Effect Expiration Date: --/--/2020 ? Benefits Quantification Is it accurate despite high range of customization ? Challenges 4

35. Remember: Gesture RecognitionInteractive Experience Better Retail Advertising Better Market Research Questions? Need More Information? Feel free to ask