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  1. 1. Unlock the Code Quick Response (QR) Codes The Future of Marketing Tom Smith Shawn Yu Jennifer Walker
  2. 2. Quick Response (QR) Codes The Future of Marketing Unlock the Code What are QR Codes, how can you use them? Potential Benefits: How do QR codes impact consumers and businesses and who will receive the greatest benefit? Limitations & Implications: SWOT Analysis. Examples: Are QR codes a marketing “fad” or are they here to stay in the United States?
  3. 3. What are QR Codes?
  4. 4. Making print media interactive
  5. 5. <ul><li>Mobile web access grew 36% in 2009 among US broadband Internet users. </li></ul><ul><li>6 out of 10 people worldwide have access to mobile broadband Internet. </li></ul><ul><li>By 2013: </li></ul><ul><ul><li>160 mil smart phone users. </li></ul></ul><ul><ul><li>5.8 billion mobile subscribers. </li></ul></ul>Smartphone Facts
  6. 6. How the technology works
  7. 7. QR Code Features Kanji and Kana Capable Dirt and Damage Resistant Readable 360 degrees Small Printout Size
  8. 8. Limitations and Implementation Considerations <ul><li>No worldwide standard. </li></ul><ul><li>Requires customer interaction. </li></ul><ul><li>Customers need a smartphone with a camera and reader application. </li></ul><ul><li>Low awareness in the US. </li></ul><ul><li>Geographic & Demographic limitations. </li></ul><ul><li>Viewed as clumsy or gimmicky </li></ul>
  9. 9. <ul><li>Little barrier to entry </li></ul><ul><li>Inexpensive to produce </li></ul><ul><li>Content the code links to should be useful </li></ul>Limitations and Implementation Considerations
  10. 10. <ul><li>Consumers can download the “Menu of The Day” by scanning the QR code! </li></ul>The first restaurant used QR code in Europe – Primario restaurant in Barcelona, Spain Case Study – Primario Restaurant
  11. 11. Case Study – Primario Restaurant <ul><li>Business: </li></ul><ul><li>No significant business </li></ul><ul><li>growth for 2 years. </li></ul><ul><li>Less connection to </li></ul><ul><li>social network platform. </li></ul><ul><li>Spend €8,000 on </li></ul><ul><li>advertisement. </li></ul><ul><li>Consumers: </li></ul><ul><li>A normal restaurant. </li></ul>Before QR Code used
  12. 12. <ul><li>Business: </li></ul><ul><li>Website visits increased 35% </li></ul><ul><li>Advertising efficiency improved 50% </li></ul><ul><li>Sales gained 15% </li></ul><ul><li>Consumers: </li></ul><ul><li>Efficiency </li></ul><ul><li>Access to nutrition & allergens information </li></ul><ul><li>QR code coupon </li></ul><ul><li>Review/Feedback Immediately </li></ul><ul><li>Potential Business Opportunity: </li></ul><ul><li>Customer loyalty trace </li></ul><ul><li>Marketing/advertising tool </li></ul><ul><li>QR code reader & scanner demand </li></ul>Case Study – Primario Restaurant After QR Code used
  13. 13. <ul><li>Pros – </li></ul><ul><li>70% (plus) of cell phones have cameras. </li></ul><ul><li>59 million people own smart phones in Spain. </li></ul><ul><li>QR code reader software is available for easy download. </li></ul><ul><li>QR Code is supported in the Social Network platform. </li></ul><ul><li>QR Code is cheap to create. </li></ul><ul><li>Fast way to provide complex information. </li></ul>Case Study – Primario Restaurant Pros and Cons of QR Code Using <ul><li>Cons – </li></ul><ul><li>No Standardization: QuickMark, Data Matrix, mCode, </li></ul><ul><li>EZCode, Microsoft Tag, Aztec, UpCode, ShotCode and Trillcode. </li></ul><ul><li>Most consumers are unaware of the QR code concept. </li></ul><ul><li>QR codes can not be edited, they must be replaced. </li></ul><ul><li>Scanner/ Reader required. </li></ul><ul><li>Wireless connection required. </li></ul>
  14. 14. Social Media
  15. 15. “ Favorite Places” on Google
  16. 16. Print Advertising
  17. 17. Consumer Merchandise
  18. 18. In-store Merchandise
  19. 19. Business Communication
  20. 20. Ticket Sales & Use
  21. 21. Tradeshows
  22. 22. Future Trends <ul><li>Preinstalled readers. </li></ul><ul><li>Social Media Promotion. </li></ul><ul><li>4G technology advances. </li></ul><ul><li>Augmented Reality. </li></ul><ul><li>Inventory management. </li></ul>
  23. 23. Unlock the Code Quick Response (QR) Codes The Future of Marketing